Casey ZemanChief Visionary at EasyWebinar

The Truth About Leads & Sales 👀

18 Mar 2025 · 1 min

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0:44

Casey Zeman argues 90% of businesses don't need more leads. If 100 leads come in and only 5 convert, the problem isn't volume. Fix your qualification and follow-up first, then chase more leads.

Questions this video answers

90% of businesses

5 buyers (i.e., 5 out of 100)

Set up a simple on-demand masterclass (webinar) with automated follow-ups

Chapters

So here's the biggest lie in business More leads equals more sales. If you think more leads will fix your business, you're already losing. 90% of businesses don't need more leads. They need to stop wasting the ones that they actually have. If your leads don't convert, more leads won't solve your problem, better nurture will. Plus, all leads aren't created equal and if you're bringing in the wrong leads, more of the wrong leads will not help. Here's a good example. If 100 leads come in but only 5 buy, what happened to the other 95? Most businesses just let them go or they don't optimize their leads to match the five that did buy. Smart businesses qualify and nurture them with strategic follow ups and an automated education process. A winning move? Set up a simple on demand masterclass AKA webinar to qualify and keep leads engaged until they're ready to buy. So fix that conversion before you chase more leads.