A speaker (Casey Zeman) describes immersing themselves in YouTube to learn platform-specific SEO aimed at ranking videos in Google. They fed those learnings back to their audienceācreating a feedback loopāand repurposed that training into webinars to sell online.
Chapters
When I was going through the process of learning YouTube, I just embedded myself in YouTube. I've, like, fully drank the Kool Aid of YouTube. I was in there all the time. I was trying to learn about SEO, specifically with YouTube, so that I could get ranked in Google with YouTube. So that's kind of what I was learning how to do. And while I was learning that process, I would filter that information straight back to my audience. So it's. It became like a feedback loop. One thing that was very interesting about that is when I. When I started to do that, it became more of just sharing the value, pushing the value. And when I was doing that, the audience was there. And then what I started to do is I started to take that same training and just put it in a webinar.