Casey ZemanChief Visionary at EasyWebinar

This is this how this business owner is growing his niche community?

24 Sept 2024 · 1 min

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0:31

Excerpt from a YouTube interview (uploaded by Casey Zeman) in which a business owner explains how they foster community and brand awareness through online content, brand placements, wellness retreats/events, and strategic partnerships. The speaker cites a partnership with "Ice Pass," which runs weekly sauna-and-cold-plunge "sauna socials," and describes attending those events to increase presence and word-of-mouth.

Chapters

How are you fostering that through content? Or are you fostering it, like, online content, but also these sessions? Online content. We go brand placement, brand awareness, and, like, different wellness retreats or wellness events across town. Yeah, we go and collaborate with other partners. For example, we've partnered up with, like, these guys called Ice Pass. They do, like, sauna cold plunge sessions, do their, like, weekly. They call it sauna socials. So we go and make sure we're. That we're present during those events, and people have been hearing about us and the word's getting out now, which is good and, like, rewarding to see.