Webinar CONVERSION Class. How to use webinars to sell more of your products, services, and coaching

Casey Zeman shows how to convert cold leads into buyers using a four-layer webinar system: pre-frame traffic, belief architecture, the offer moment, and follow-up. One client made $5M with an evergreen funnel; another sold 25 courses in three weeks. The new AI builder generates scripts, slides, and email sequences in minutes.
Chapters
I was gonna actually go in and share a quick presentation with you guys just to see how things are going. We are streaming right now into, from EasyWebinar into LinkedIn, into Facebook, and into YouTube at the moment. So I'm just checking this out to see how it performs, how it looks. I'm gonna be sharing my presentation. So we're gonna hop in. And we're gonna be sharing basically how, uh, experts turn cold leads into buyers with one automated webinar funnel. And I wanna help you guys build a webinar funnel that converts in 2026. And I'm gonna show you how you, you can make it possible under 10 minutes with using AI. We just released something that's very exciting. We released, uh, our AI builder and this sucker can build a complete webinar funnel within the same amount of time that it takes to brew a cup of coffee or a pot of coffee. Um, and when I say it builds out a webinar funnel, it builds out the script of the webinar. It builds out the pages of the webinar. It builds out the email sequences of the webinar. It, um, suggests different polls that you can use, um, for whatever your intention is, whether you want to make sure your offer makes sense for your audience or you want to qualify your audience even more. They'll give you several different poll options, all specifically around your brand and your, um, webinar. And then, uh, also it'll create the offer as well. You, you tell it what price point, what the offer is, and it will build out an offer for you. So it builds out all of those things, um, within one prompting mechanism. Uh, and so we're gonna show you that as we go. And I want to just share this idea that webinars are not dead, even though a lot of people think they are, but what is dead are bad webinar funnels. And you know what I'm referring to, you know, like the common, you know, within the slides and, you know, the classic oversharing, too much information. People want concise, they want clarity, but they want transformation more than anything else. Webinars, of course, they translate to everything. So your webinar is basically a presentation that's high impact, that creates an experience for someone that lets them know you. It lets them build a know, like, and trust and connection with your audience. So those things will never change and you can apply those things to anything you're doing. Like right now we see summits as summits are really popular right now. People are doing them all the time. Webinars are part of summits. They are the same thing. There's not a difference between a webinar and a summit. They are you in front of the camera, you know, conveying a message, sharing why someone should be coming in, you know, evoking emotion. It's just multiple webinars put together. That's really what it is, right? So bad webinar funnels are dead, but webinars are here to stay forever and ever and ever because they are the— it's a, it's a sales experience. That you're creating with a webinar, right? Now I am the founder of EasyWebinar and you know, at EasyWebinar we've seen what works and what doesn't. You know, since 2018, I think we've had 196,000 webinar funnels. There's been 69 million registrations and 23 million attendees that have engaged on the platform. So we know what works and what doesn't. We've seen what works and what doesn't from the 60,000-foot view. And in fact, here's one of our clients, Carla Bessinger. She has an evergreen webinar funnel, funne, that did $5 million. She was struggling with running too many, so many lives that she was getting kind of overrun. So she created what is called an evergreen webinar with our platform. And she's, you know, she made $5 million and And we're going to come on to what those mean. If you don't know what an evergreen webinar is, we're going to talk about that in a little bit here. Um, but here's 25 courses sold in 3 weeks through an evergreen webinar for Susie Moore, another user, um, who leverages evergreen webinars. Now you should understand that EasyWebinar is both a live webinar platform and an automated webinar solution. And under the umbrella of automated webinars comes evergreen webinars that can be scheduled out in your attendees' local time zone. It is a 24/7 funnel that allows people to watch straight away a workshop or schedule a future workshop, but it's in their time zone when it's convenient for them. And it leverages some elements that are really key, such as streaming in real time with the experience of live where pre-recorded, uh, uh, you know, you can have pre-created call to action buttons such as buy now buttons and things like that showing up. You can ask questions, uh, and you can have polls and things like that that show up automatically. And so it creates an experience when you're not there, right? Um, bad webinars are, are dying. Conversion webinars are winning. So bad webinars you know, the state of bad webinars are that, you know, the oversharing bad webinar where you're, you're giving a little too much information. And this is me when I first started out, guys. I did, I did so many webinars where I was just oversharing. I'm a classic oversharer, classic stutterer. And, you know, the funny thing is that even though I had those, those moments happen in my life, I still was able to make sales. And ultimately, the reason that this medium works so well is because even though things may fall short, maybe tech stuff or maybe anything else might fall short, but what commonly happens is because you're building that personal know, like, and trust, you are establishing a connection with people. And that's what is winning, right? Especially in the world of AI right now, um, you know, there's, uh, the need, I think, for for conversation communication and human connection. And that is still what we are able to do with workshops and webinars. So today I'm gonna talk to you about the conversion stack, right? And so we're gonna be talking about some of the things that you need from a conversion stack to be able to win with webinars, right? So for the 4 points that we're gonna be covering are pre-frame traffic, the belief architecture, the offer moment and the follow-up engine. Now let's start with layer 1, which is pre-frame traffic. So the thing is your webinar doesn't start when your— it doesn't start when your webinar starts. It starts selling at the ads, right? You have these ads that are, that have a certain understanding and awareness that drive people to the registration page. Now part of an ad going to a registration page and going into a webinar room, webinar room, sorry, spelled wrong, is that there has to be a continuity of message. So the web, the meta ad has to have the same content and detail as a registration page, and the registration page also needs to translate that into the webinar room, right? And who you speak to is way more important than what you're saying, right? Because the idea behind your ad is that you are attracting the right people and you're repelling the wrong people. Right? Let's talk about belief number 2, or, or layer number 2, which is the belief architecture. Now, when you're driving people into your workshop and webinar, you are making them understand that you have the solution to what they need and want, right? And this belief architecture takes people through an understanding of what they're gonna achieve while they're on the workshop. And then you are positioning psychological content that's helping them to know that it's right for them, right? You're kind of handling objections to why they think this solution may not work from a couple internal and external sources, right? And once you crush those, those, those objections by understanding where they're at in their life, right? Like, let's say I say, you know, let's say, let's say as an example, I say I can make you guys, I can help you with webinars, right? An internal, an internal disbelief. Sorry, an internal belief that they may have is that, well, I, I can't, I can't, I'm not a, I'm not a public speaker. I can't do a webinar. I can't do a successful webinar. I have a stutter, some sort of limitation that they believe they have. And then what you'd have to do is break that limitation, say like, listen, even though you may have a stutter, even though you may not be good at this, you can get sales, right? So kind of show them that anybody can have this happen. It doesn't matter. They don't have to be a top guru to make it happen. They can just be themselves. And I think that's a really important piece that people miss. The other part of this that I would say about, especially around running webinars as the example of what belief architecture looks like is that a lot of times creating a webinar can take a long time, right? Creating the script, creating the slides, creating the pages, writing the copy, all the things that, that, that come with a webinar. It can take time, days, weeks, months even to create. Well, with that belief structure architecture that we're, that we're also getting, you know, that we're sort of breaking this, we're breaking down what their, what their belief system is and introducing them to a new one. As an example, if they think that they can't get this done, one objection that I would say is, well, guess what? With our new AI builder, we have now created a way for you to have a high-converting webinar that, that works, and you can create it fast in the same amount of time as it takes to brew a cup of coffee or brew a pot of coffee. Right? Because we say that and because we do that with now the AI builder, um, people can have a high-converting webinar up in minutes, right? Not days, months, weeks, you know? So it's now, uh, completely changed the game for them. And so we remove that objection of, I don't have the time, it's a big project, how am I gonna get there? We've removed that because our system creates AI generated webinars that perform better than— you can't get this from pushing it on ChatGPT or Claude. We've built a framework for webinars having that 60,000-foot view of what works and what doesn't, and that's been applied now to how, uh, um, the AI builds your webinars for you. Um, and here's the deal: nobody buys a product, they buy a belief, right? And so they buy whatever they feel is correct. Like, they have to have a glimmer of, oh, maybe I can do this. And so that is what your key objection is, uh, key, um, your— what you need to, to do, that's your objective, is to change their belief system. Let them understand that you have the solution and their excuses for why they can't get the solution done are completely removed. Here we go: skeptical, curious, engaged, trusting, open to buy. These are 5 specific things that people go through when they're on a webinar, right? They're going through this level, these, these, this, this sort of waves of, of, of skepticism, waves of curiosity. They start to get a bit more engaged. They start to get trusting when you start to handle those objections more, and then they become open to buy. And these 3 things are the key. To kind of landing with that. So specificity, right? You clearly understand my exact situation. These are the words that they're speaking in their head. Honesty. You're telling me things that other people won't tell me. Right. And so that creates this honesty. And you see me, right? You know exactly what I'm dealing with. And the best way to do that, of course, is I, you know, when I was first starting out, I knew what course creators wanted because I was a course creator myself. So I could, I was in their shoes, they were in my shoes. So when I was speaking these words, I would oftentimes see people saying, "Yes, so true. That's me, that's me, that's me too." So I saw that same messaging coming in. And the bottom line is story is the most powerful belief-shifting tool you have, right? And again, that's where my story as it relates to them is so powerful. I'm not telling my story just to share my accolades that I've been in Entrepreneur Magazine, I've been on TV and I've done this and I've done that, right? Like, I'm not sharing that just for bolstering me. What I'm doing is I want to share stories that make sense to them because they know that I've lived where they've been, right? So again, as an example, before I had webinars trying to sell my courses, I couldn't get anything sold. My product, my courses, my coaching, my consulting, my— I came, basically ran like an agency, and I could not get more clients until I started using the power of webinars. And I was god-awful at doing them. I would just do free, no-pitch webinars because I was also afraid of, of selling. And After a while, more and more people came. I would just post on Facebook. I created a Facebook event and post the link to the webinar, tell them what I'm sharing for that week, and then push it out. And I would repeat that same process, same link. I'd push it out there and say, I'm going to run this again. And I think the key was consistency because I was so consistent in those first few years of running live webinars consistently, even though I didn't want to show up all the time. People kept coming in. And because they kept coming in, um, they were finding value. And I would just continue to give them value. Um, and, um, and as I continued to give them value, um, eventually they were like, hey, do you have something to sell? And I did. I have a course all about YouTube. And so I was just like giving them all the information, but eventually they were like, where can we buy? And then I started getting better with webinars, creating more transformation than then education, just the right amount of education, right amount of transformation, and then I'd close them into becoming clients, and that's how I did it. And at first I was charging low prices, and eventually I charged $1,000 for my course, and in that first year I sold $245,000 worth of my course, and I did it all through webinars, okay? And if it can work for me, it can work for you too. Before discovery, after, right? My before struggling to sell, my discovery webinars as a medium that was actually getting the results. And after, after 12 months, I had, I had made the same amount of money that I did in my real estate job that I lost due to the recession, which was where I was actually starting to go into foreclosure and things like that. So I needed something to work. Anyway, that is where story is extremely important. Credibility is not what you say about yourself, it's what your evidence says for you. Okay. And again, that's you showing what you've been able to accomplish, you showing what case studies or what people have been able to accomplish that you've served and helped, right? Reverse engineer your content from their objections, not your expertise, right? So find out what they're still objecting over and have that peppered into your presentation. Like for a while I had a presentation that really didn't talk about the gap of why webinars were so challenging, right? I kind of talked more about like, hey, webinars aren't challenging. You just got to get in front of the camera and share your story. Don't worry about it. You don't have to have slides. Just get in there, do it. Boom, boom, boom. But the people, people still had objections because they thought they had to be like experts, neuro-linguistic experts and so much more, so many more things like that. And when I started to tell my story as it relates to them talking about me as an oversharer, me as a stutterer, my first experience running a webinar in this back, you know, trailer at my wife's parents' farmhouse in Iowa in the dead of winter, and how from that webinar, even though I had a busted PC, bad onboarding mic, and no camera, I sold $2,000 worth of my, my online course at that moment, at that time. And it was under all the wrong circumstances, right? And I was still able to make sales. And so I, if I position the humanity around how it was working for me and I know it can work for them, that is where you handle objections through that storytelling, right? Layer 3, the offer moment, right? Now let's talk about the, the transition to where you're moving into your offer right now. As you're telling your story, you're talking about the uncommon solution. The uncommon solution is the thing that you learned, and that uncommon solution also is the— is your program, your course, your service. Whatever you offer is that uncommon solution. Here is this common solution that I, that I tried, that everybody else said I should do that didn't work. And it was only until I discovered Right. That discovery part. Discovery. I discovered that uncommon solution. Did I win? And after I learned how to win from that, I developed— I decided I would, I would commit myself to helping other people use this same method. Right. That's the offer moment. You're rolling the story into I figured out this uncommon solution so that— and now my mission in life is to share this with people so that they speed up their process. They don't have to go as slow as I did. They don't have to hit the road bumps that I did, that I hit. They can, um, you know, get this done in much— in a much faster time, generate more revenue from it. And, and that— and that basically, this is where you start to pit to position your offer. And the power of this moment is that you're positioning why the value of the program— you're positioning why the value of the program is far greater than the cost of the program, right? That is the true nature. And that is what you should be thinking about all the time, is that you're— if you're selling your product for $1,000, the value of this program should be that they have now a method for selling their, their product or their program for years to come. Right. So, so, and that's how I position this because, you know, we've had people that use EasyWebinar and they say EasyWebinar is the backbone to selling their products and services. If people can generate millions of dollars with a tool that only costs on an annual basis $1,000 a year, is that, is that worth it? Is it worth it for you if you're doing, you know, $500,000 off of one webinar? Yeah, right. I'd say so. What about, what about only $100,000? Yes. How about $50,000? How about $25,000? You know what I mean? How about even $10,000? Because that is what's doable. That is what's doable. People can create one webinar with EasyWebinar and it can be live or evergreen, meaning it can be prerecorded. Streamed in real time, ads driven to it, making sales on a daily basis that can generate high-intense revenue that can change the way your business works. And if you're only spending $1,000 and you're making, you know, you've, you have an engine here that's generating $25,000 to $100,000 a month off of one webinar. Does that make sense to you? Hell yeah, it makes sense. I don't even have— I mean, listen, I don't have to hear from you. I know what you're going to say because this is what was a— that's how I made my $245,000 selling my product online. It was only from webinars. So when I tell people, hey, this only costs, you know, $1,000 to get access to both live webinars and automated webinars and the AI builder and the CRM system that we have rolled into it, the value of it far, far, far 10 20x beyond what the cost is. You know what the cost is. And now that we have AI webinars that do all the work for you, this is a no-brainer. And the offer moment, when you're getting into it, it's a revelation, not a pitch. And if you notice what I just did, I revealed the understanding of why it's a revelation, right? I positioned the value of it. Right, from this is the, this is the stack of value you're going to be receiving by getting this offer, and it far exceeds the cost, right? And, and a lot of times you have to position that. You could say something like, listen, you know, we thought that $5,000 made sense annually for this product because what we see from customers is that, um, typically they, they buy and they get 10x their, you know, the cost, you know, of the platform or 20x or 30x cost of the platform. They tell us that EasyWebinar is the backbone to their business. They let us know that one webinar generated $16,000 in sales, which easily paid for one, you know, one year of the platform, right? And so they share that. And then what we share is, but we're not charging $5,000. We decided to make this more accessible. Uh, we thought $2,000 makes complete sense to access the product, access, um, uh, you know, uh, both live webinars and automated webinars and all the things in between, right? Um, and you get full access to the program for this amount. And it makes sense because this is the value stack. You're getting this much value for only $2,000, right? So it makes sense, right? Because a year This is 1 year of the product. And in a year you could be, you could have $100,000 run through this particular, uh, through this particular funnel, right? You could generate $100 grand or more from this 1 webinar now. But then what we do is we oftentimes say, but we're not gonna charge $2,000. On this call right now, you can get a 50% discount for only $997 for access to this program on this webinar, including these particular bonuses that are gonna also help you. And in this, um, on this only, you know, only $997 offer, you're getting the AI webinar builder, you're getting— so we do that right now. I will say there is an offer you guys can come in and get EasyWebinar. We have a webinar-only special that's $1,100. It is about 50% off of what it normally costs to get this same package on the website. You go to the website, it's going to cost double the amount, but it includes the AI Webinar Builder, live webinars, automated webinars, evergreen webinars, the CRM system, which is amazing because it has an auto dialer where you can actually, uh, get even more sales calls from the webinar. It's incredible stuff. We include that in, it's just automatically rolled into it. Um, and so I'm going to come on to that in a little bit here. Um, but then, you know, the transition becomes that you're not doing feature stacks here. You're not listing features, triggers, logic, leads to doubt, evaluation. You're not doing features. You're doing emotional stacking, right? Show outcomes, trigger emotions, build desire, value expands. Okay. Um, and you can always have a guarantee and your guarantee is not a safety net. It's a closing tool. So what I commonly do, um, if I have a course that I'm doing, I oftentimes have a— I have a limited guarantee. I don't have a full unconditional guarantee. I have a conditional guarantee. I commonly say, listen, if you finish my course or go through the training and build a webinar, you know, build a webinar, whatever, and after you've driven traffic to that webinar, you still don't see results coming from that webinar, we'll give you a refund. Right? Like, that's, that's kind of what a conditional guarantee is. Like, if I have a course, I'll say something like, hey, if you have— if, um, you go through all of my training, right, and you implement what I share, and you still don't see results after implementing what I share, I will give you your money back, right? That is the— a way that you can use a guarantee that makes sense. For you and your audience, right? Most webinars, the energy drops, tone shifts, the feels like a pitch, I'm being sold. People bounce. They don't want that. They want conversion webinars, energy rises, tone consistent, feels like a solution. This helps me. They click, they take action, right? And that drives me into layer 4, which is the follow-up engine. Okay? The webinar is not the sales event. It's the activation event, meaning that people are they're there. You're going through the awareness to desire to action-oriented phase, and that's the activation. Now you are now on the back end building more sales. 5% of people buy now, then on the back end, and that's within 90 days, 30 or 40% buy later. And why does it take 90 days? Oftentimes people come back into the funnel. So you get repeat people who have started to build a trust, and sometimes it takes 90 days to build that trust with people. But if you can do that over that time where they're still coming in, you're still sending out messages to them, you'll get 30 to 40%, even more buyers. And, and, and that, that is very powerful because that means you're creating a consistency around your, how you do your webinars, right? Like you do a live webinar once a week, you'll, you'll hit these numbers, right? And because people will come into a different webinar. Right, behavior-based, that's what this is. So generic follow-ups, same message, that they ignore the behavior and low conversions. That's what typically happens. But when you have behavior-based messaging, you get— and you segment your audience, you track action, you can capture pretty much 30 or 40% over a series of 90 days, right? Uh, without follow-ups to 1,000 registrants, you get 600 attendees, 30 buyers, you get about $30K in revenue. With follow-ups, 1,000 registrants, 600 attendees, you get about 150 to 210 buyers. That's $150K to $210K in revenue. You can see the biggest, the big difference between a follow-up versus non-follow-up, right? And here's the thing, these 4 layers are powerful pieces for a webinar. And you know, sometimes if you get one wrong, you get underperformance, you get all right, it compounds. Okay. And, and by the way, right now, if you are seeing this, you guys can get access to EasyWebinar for just $1. We have a 14-day access point where you can click the link in the chat to get started. If you're inside of EasyWebinar, well, now some of you guys are maybe inside of YouTube, and if that's the case, I'll be sharing a link for you. So you have access to that. Uh, but it's for 14 days. Um, and you are able to build a webinar with me. Now I was mentioning that I was going to go in and do a particular live demo. Um, so what I'm going to do right now is I'm going to actually share my screen and I'm going to, uh, go in and show you somehow the AI builder works, okay, and how you can build— basically how you can build a webinar, um, with, uh, you know, with basically one click. So first let me just go over here, uh, because I'm gonna drag this over. Okay, we're gonna come over here. And I'm going to share my screen on this side. One second. Share screen. All right, here we go. Sharing. Okay, now we're going to log in. Okay. One second. Here we go. All right. Here we go, we're entering in. All right, now I'm gonna go into this particular webinar. Now I want to show you something. We have— I've already built this out, and this is a— as you can see here, the— this— these are my webinars. This is my AI dashboard. And inside my AI dashboard, um, you will, you will see that, uh, in here— I'll just put me— let me just put me in the corner here. Picture. Here we go. Um, so you'll see that, uh, for this particular webinar, I, I've already created a full outline. But here's where you'd create a brand spanking new webinar. You click here and you type in what you may want to say, right? So, um, if I wanted to build a webinar around, um, well, I'll tell you what I've done. So I've done a webinar where I said I'm gonna sell my high-ticket program and it's a, you know, $10K minimum program, um, and this is my audience I'm selling to: consultants, coaches, authors, service-based businesses, and I want to position my, my 5-step system, which is, you know, which is this. I can talk about my system, or, you know, so, so let me, let me actually just show you what I've, what I've done. Okay, so here is, here is what I— here's my prompt that I made. For this. I help coaches build automated webinars that sell their offer 24/7. Build me a webinar that promotes that program. It is a high-ticket program that sells for $10K. Use the psychological components that position a high-touch, high-ticket program. This is the script that it created for me, right? I decided to set it at 12 slides, 60 minutes, 6 sections. This is what it's— the title: The 24/7 Webinar Blueprint: How Elite Coaches Build Automated Sales Systems That Convert While They Sleep. The $847,000 question is this: what is your best sales present— what if your— what if your best sales presentation ran perfectly 24/7? No more calendar Tetris, pitch fatigue, or income ceilings. The gap between where you are and true— and, and true scalability, uh, is here. And then it gives you speaker notes. So like, let me ask you something, make you uncomfortable. How much revenue are you not making right now? Because you're asleep, you're asleep because you're with a client or because you're living your life. If you're like most successful coaches I've worked with, you've built something real. You've got a proven offer, a client who gets results and your reputation. You're proud of it. But here's the problem. You're still bottlenecked. Every sale requires you to show up, pitch and close, and that means your income has a ceiling, the ceiling of your time and energy. What if I told you that right now while we're together, There are coaches in your industry making sales, not because they're working harder, but because they built a system that sells for them. A sophisticated, high-converting automated webinar that positions their premium offer, builds desire, and enrolls clients while they sleep, travel, or work with existing clients. That's what we're unpacking today. No theory, no hype. That's the exact blueprint. So you see it created all this for me. Here's, here's slide number 2, right? So it not only gives you the things you put in the slide, but it also gives you the speaker notes that you're going to do with it. Right. And this goes through all of this stuff. And the way this is designed is this is set in terms of— so there's a couple of things, right? We have title, we have the industry, we talk about pain points, solution, and all of these are our proprietary framework. That this webinar is built on. As I said, your other AI platforms like, um, Claude and ChatGPT, they don't have this structure for creating a webinar, right? Um, and you know, it, it unravels, obviously continues on all the way to the closing, the pitch, you know. Um, and you can just see what it does. It's, it's quite— it's It's, it's quite an amazing thing, right? And even creates a 4-phase built process for you, right? Phase 1, messaging architecture. Phase 2, webinar production. Phase 3, funnel integration. Phase 4, traffic and conversion. Timeline is 6 to 8 weeks, right, to get this done, right? Um, so you can see what it builds and, uh, even does a pitch at the very end here. Really powerful pitch. Um, it's, it's pretty incredible. It's like, uh, so here's what I'm offering you today. It's called the 24/7 Webinar Accelerator. It's an 8-week high-touch implementation program where you build your complete automated webinar system together, done with you, not for you, because you need your own. You need to own your own assets. We handle all 4 phases of the messaging architecture, webinar production, funnel integration, and traffic strategy. You get direct access to me and my team, weekly strategy calls, Messaging, uh, reviews, tech support, conversion optimization, everything you need to launch a premium automated webinar that converts at the highest level. The investment is $10,000. We do offer payment plans if that's helpful. But here's the thing, I'm limiting this to 6 coaches per quarter because I refuse to compromise on quality of delivery. This is a high-touch program by design, and this isn't for everyone. If you don't have a proven offer, if you're not already making sales, if you're not ready to invest in real business infrastructure, this is not right for you. But if you're an established coach who's ready to scale beyond your limitations, who's ready to build a real asset and who's coachable and committed, then I want to talk to you. Here's what to do next. Book a call with me or my team. We'll look at your business, your offer, your goals, and determine if this is the right fit. If it is, we'll get started. And if it's not, I'll tell you exactly what you need to do first. Right. The link is on your screen in the chat. Book your call while spots are available, right? That is exactly what it's telling me to do, you see. And, and then beyond that, beyond that, y'all, it goes into more detail. So it not only creates the webinar script, it creates the landing pages. So the landing pages are built based on the script. So there's continuity of the landing pages after the script is done. You know, and that's really an important piece that you should understand. And it creates the registration page, the thank you page, the waiting area page, all of the pages. And you can see the design here, which is pretty awesome. It's a, you know, really nice design. And yeah, this is, this is what it, this is what it builds, you know. So, so you can see here, and then Once that's over, it actually builds your, your emails as well. Um, so just go back to the dashboard. Uh, it builds your email sequence, your polls and engagement, and your offer and CTAs. Now we don't have the AI presentations yet, that's coming, but, um, you know, you can obviously download, um, the full thing and have that ready. You could see it's got the welcome email, 24-hour email, 1-hour, 15-minute instant follow-up, 24-hour email after. So it's got all the emails. Again, the polls are also really powerful. It creates polls that basically are intended to help you to know if you're getting the right qualified customers or not, if you are getting— if they resonate with your offer. There's a lot of different parts to that, uh, that they, uh, come in and get access to. So if you check out your polls, these are the polls it created for me. Um, so actually what it's doing is it's saying which— what should these polls help you accomplish, right? So, um, I want to create polls that will help me, uh, get interest, you know, find interest in my— in the offer, uh, increase engagement. Um, talk about pain points and challenges. Let's just do that for now. And we're going to generate the polls. And so what it's doing is it's creating the polls, it's analyzing the webinar goals, it's analyzing the webinar script, it's now crafting engagement questions and calculating optimal timing. Um, so it's not only deciding when or what it's going to show you, but when it's going to show it to you, right? And so it will build it within the framework of the webinar itself. And, and so it's building that out. There we go. So now it's built out your polls and here, here's one poll. Now this is, remember, this is under the, the, the category of gauge interest level in your offer. If you could add one automated system to your, to your coaching business tomorrow, what would that, what would What would create the biggest impact? Number 1, 24/7 automated webinars that sell high ticket, email nurture sequences that pre-qualify prospects, evergreen courses that generate passive income, or D, automated discovery calls, uh, call booking system. Now, if anybody chooses any of these, basically they want all of them. And that's what the power of this is, that, um, One automated webinar, uh, flow has all this in it, right? And the power, all the other power of this is that the evergreen course, uh, is on the backend, right? It's the fulfillment of things, right? So do you wanna use webinars to create an evergreen coaching program? Boom. That's what that does. Uh, what's your current monthly revenue goal that would make you feel like you've made it, right? So this is their goal base. This is based on their goal and you, you can see it even, Each poll tells you what you're, what you're trying to accomplish. This one identifies primary desire and validates the, the automated webinar solution as the most compelling transformation while positioning it again against alternative automated options. But here's the thing, all of these are within one funnel. So it's actually fine. Qualifies audiences' financial aspirations and investment capabilities while creating aspiration gaps that position the 10K program as accessible pathways to their revenue goal. Poll 3, if you had a proven automated webinar system working 24/7, how soon would you wanna get it fully operational? Okay, and this helps us to measure urgency and buyer readiness while creating psychological commitment to timeline, helping segments, segment hot prospects from researchers. Right, within 30 days, I need this now. 60 to 90 days, strategic implementation. This quarter, uh, just exploring, right? And so each of these also, they do it for all of them, right? So here's increasing engagement. Quick gut check, what percentage of your income currently requires you to show up live? Yeah, 90 to 100%. Again, this will be this detailed for your niche. It will be this detailed for your niche. Now what I'm going to do is I'm going to select this one. I like this one a lot, this one, and, um, and you know what, I'm going to select all 3 of these. Um, and then I'm going to select this one, the Gut Check one. Uh, and here's another one: Be Honest, How Many Times Have You Thought I Should Be Making Money While I Sleep This Month? You know, and boom, I'm going to take all of them. Yeah. Cause these are really good. And then understanding your, your, your audience's pain points. What's the biggest obstacle preventing you from scaling your business right now? Right? Again, this is identifies pain points to address in the presentation, validates offer positioning, and demonstrates understanding of audience's specific struggles with automation. So this stuff is what we teach about, right? Like this goes back to what I just shared in the workshop today where you're going back and you're highlighting some of these elements. When you think about running automated webinars, what's your biggest fear or concern? Right? And then what's your current situation with webinars? So I'm gonna, I'm gonna say all of those and we're gonna move on. And now basically you create the offer. So choose how you wanna present your offer during the webinar. Soft pitch, balanced approach, or direct pitch. I like a balanced approach. Describe the special offer. Um, this sells my high-ticket, uh, $10K program, uh, the 8-Week Sales Experience program. Okay, um, now where do you want them to go? Okay, this is where you may want to direct them, um, to— for the sale. Now, one of the things that we have that we just rolled in is a way for you to sell from the workshop. Now, it's in beta, but you'll be able to actually set up your Stripe and sell within the platform itself, um, as we— as we continue on here. Okay, I'm gonna push continue, and it asks like, where— what are you trying to sell, right? I'm gonna say Coaching program, create the offer, and now it's going to basically create and finish off my offer for me. Yeah, um, and this is what it's doing right now. It's, it's building, it's building the offer, building, um, the, the links that are going to be sent out. There we go. And now these are, these are different things that will show up in the webinar, right? So you can push them out now. I like this one. I'm just going to select it. It's already pre-selected. They've kind of given you the one that they suggest, and you can just keep going, and boom, you're done. Now basically, then at that point, you'd publish your webinar, and by publishing your webinar, it, it adds it into the infrastructure of the workshop. And now you have your registration page um, that, that is now live, as you can see here, right? Here's your registration page. Let me show that again. Share screen. So you can see the registration page right here, um, and, uh, and it get— you know, now, now you have all the— you basically have all the content. So you have that it built out the notifications already. You can see here it's got the notifications built out too, okay, that we, that we, that we created. Yeah, um, and it also, uh, it also has your CTAs, right? So inside your CTA you have Here are the offers that it created. See, here are the polls that were created. And if you need to go in, you can, uh, go in and edit one of these, and you can see that it's the design that basically you just created, right, with the timer on and everything else. So it pre-builds all of these things that you can edit later. Too. All these things are editable, all these offers that you decide on. So yeah, so this is how it works basically. And, and you know, when you, when you come in to EasyWebinar, that's what you're getting. You're getting access to, to this bad boy. So we just finished off the live demo and And, you know, the only question is, are you ready to come in? And if you are, I'll have a link here in the description. You guys can come on in and, and take action. I have an offer that you can come in, but I'd say come into the 14-day trial is a strong way to do it. It's a good start, and I think you can get started for 14 days for only a dollar if You come in, you get only a dollar. Come on in and you get access. And as you can see, it's, it's, it's all completely worth it. So I hope this was helpful today. Thank you guys for showing up today, and I will see you in another session at some point. Thanks again. Bye-bye.
More from Casey

How to Scale Your Business With AI | The Casey Zeman Show Ep#7 | ft. Gary Guseinov & Sean Whiteley

Terrible at Golf, Great at Building an Audience | The Casey Zeman Show #6 ft. Kira Peterson

Certainty Is a Lie. Clarity Isn't. | The Casey Zeman Show #5 ft. Keith Cowing







