Casey ZemanChief Visionary at EasyWebinar

What Is a Sales Funnel? (Simple Explanation Anyone Can Understand)

17 Sept 2025 · 1 min

Watch on YouTube

0:54

A short explanatory YouTube video that demystifies the concept of a sales funnel by using a simple, everyday example: seeing a highway billboard for a burger joint leads to visiting the restaurant, ordering a burger, and then making additional purchases (fries, milkshake). The purpose is to make the sales-funnel idea accessible to beginners.

Chapters

Funnels. It's a word. And most people like, if you've ever heard of a sales funnel, then it's kind of scary. It's kind of elusive. And I want to break it down. I want to simplify it for you so you kind of just understand it from the basic understanding of what a funnel is. All right, let's say you're on the highway and you're driving down, and you see a billboard or Burger King, right? Or for a burger joint. And you look at it, you're like, I feel kind of hungry right now. You know what? I think I might pull off, right? So that ad, that billboard, was one step of the funnel. You pull off, and you go to Burger King or wherever the burger place is. You get there and you order that burger. And then suddenly, while you're ordering that burger, you're like, you know what? I feel like I'm cracking. Like, I want to have some fries right now. Order some fries. And then after the fries, you're like, I need a milkshake. That happens with the fries, because that's the perfect combination. And so you get that milkshake, too. And that's basically what a funnel is.