Casey ZemanChief Visionary at EasyWebinar

Why Sales Funnels Work (Burger Example)

19 Sept 2025 · 1 min

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Single-speaker excerpt (SPEAKER A) from a YouTube video "Why Sales Funnels Work (Burger Example)" by Casey Zeman. The speaker explains the basic mechanics of a sales funnel using a hamburger restaurant ad: placing ads on platforms (Facebook/Instagram), attracting interested viewers, users clicking the ad to take a follow-up experience, and—after purchase—opportunities for additional offers via upsells and downsells. The segment is introductory and example-driven, aimed at illustrating how ads lead prospects through sequential buying opportunities.

Chapters

A funnel is, let's say you are that hamburger place, Right. And you're putting an ad out there into the world. Right. Whether you're putting it out on Facebook or whether you're putting it on Instagram, and people see it and they're interested in it. Right. It has a message that resonates with them. It's like, oh, wait, I want to learn more. So they click on the ad. From the ad, they can take another experience with you. Right? Now, once someone maybe buys a product from you, there are these moments where they can buy more products from you and more products. Right. And so that's also another element of sales funnels. They're called upsells and down sells and all sorts of sales everywhere.