Casey ZemanChief Visionary at EasyWebinar

Why Your B2B Sales Cycle Is Taking Too Long

28 May 2026 · 1 min

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Casey Zeman says B2B teams waste time with random sales tactics instead of a plan. Run a pre-sales webinar to teach prospects your core message before they talk to a rep. This cuts the sales cycle short and makes every rep's job easier because prospects already understand what you do.

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B2B companies, they just throw shit at the wall and hope that it sticks. But when you actually come in with a strategy around lessening the sales cycle gap and having a continuity of message by using a webinar before someone talks to a sales rep, two things happen. The sales cycle lessens because they're indoctrinated through the webinar itself, the potential client. And then from there, they now have the same messaging and indoctrination across all customers so that when a salesperson comes on, they already know the key elements