Casey ZemanChief Visionary at EasyWebinar

Your Story Isn’t Actually About You

5 Dec 2025 · 1 min

Watch on YouTube

0:38

A short spoken piece advising webinar presenters to make their personal stories serve the audience. The speaker recommends sharing just enough personal detail (why, journey, mistakes, breakthroughs) to be relatable, but framing the story around the audience’s pain, goals, and next steps rather than to impress.

Chapters

Most people think their webinar story is supposed to be about them, but it's really not. Yes, you're sharing your why, your journey, your mistakes, your breakthroughs. But the real purpose of your story is your audience. They should be thinking, that's me. That's exactly where I am. Don't tell your story to impress people. Tell it to connect. Share just enough of who you are to be real plus relatable. And always bring it back to their pain, their goals, their next step. Because your story is really about the people you serve.