Casey ZemanChief Visionary at EasyWebinar

Your website is the beginning of your funnel

22 Jun 2024 · 1 min

Watch on YouTube

0:36

Short YouTube dialogue (two speakers) discussing how a website serves as the start of a marketing funnel. Key points: use SEO/Google to bring in leads, ensure correct forms and opt-ins to avoid losing leads, and convert visitors using opt-ins (supported by testimonials and clear mission/vision). The clip emphasizes that a website without funneling (opt-in/forms) fails to capture potential customers.

Chapters

So now that we've got our foundation, which was our website that we're lacking in, set when we are getting new leads through Google, through searching, through our SEO. Yeah, they're getting the correct. The correct form to fill out and then we can contact them right away to get them in the door. Whereas before we were losing all that, we didn't have that.
Website. It's kind of like you didn't have the funnel. Totally. The whole idea of the website. Yeah. It's like, unfortunately, website is not going to do you any good because it doesn't funnel in the customers. Right. Correct. Testimonials are great. And knowing your vision and mission, but it's all going to lead to, like, that opt in. And what can they get from opting in?