Charles NoonanPresident, Landbank University · Real Estate Developer & Instructor

How to Sell Anything In Corporate America With Charles Noonan and Ede Egharevba.

12 Nov 2023 · 1 min

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Short excerpt from a YouTube interview ('How to Sell Anything In Corporate America...') in which Ede Egharevba advises against discussing business while entertaining clients; instead, he recommends conversing about sports, family, and hobbies to build likability and personal rapport so prospects view you as a friend and are more likely to pick up the phone. He also notes athletic success and height as controllable advantages but emphasizes likability as broadly important.

Chapters

I would tell people, don't talk business when you're entertaining. Just talk basketball, talk games, talk life, like you just said, Right? We're talking about family, kids, fun stuff, hobbies. So now when Charles Newton calls your office, you're picking up the phone regarding. Oh, that's my guy. That's Charles, right? You had fun last night at the game. They're getting drunk. They're having a great time, entertained. They go home. It's like you, you. You almost become a friend. You build that relationship. So that's a little key, guys. If you want to make a lot of money in corporate America, go be an athlete. It helps if you're tall. It helps if you do well. It helps if you win some games. That stuff is controllables. But being likable and relatable just helps. It does.