Self-Storage or Traditional Real Estate? The Fast Track to Your First Million! Ft. Ramel Newerls

Top 3 reasons you like storage units over traditional real estate.

Number one, no tenants, no trash, no toilets. Right. That's the biggest thing I don't got to deal with chasing nobody down. Number two, we don't go by eviction laws.

Right.

We go by lien laws, which means when you sign that lease as a customer and self storage is a business. Right. So when somebody rents out a unit, we don't call them a tenant, we call them a customer. So you renting out a unit as a customer. But in that agreement, if you don't pay, we can put a lien on your unit. So 30 days later, if you don't pay, we give you that notification. And now we actually have an auction company come in and they'll sell off your items and we still can get paid.

So we gonna compare because I. You, you kind of making it sound like it's better than traditional real estate with tenants and everything else.

It is, it is.

I disagree. I disagree. We gonna get into it.

What happens when that tenant leaves? Right. Let's just say their family grows, right?

Yeah.

And now they outgrow and they gotta leave. You gotta go in there and renovate that entire apartment now. New bathroom, Depending on how the state of it, but typically correct, they probably tearing it up. New kitchens, bathrooms, floor.

Like how many people fell on hard times and put their stuff in storage?

I don't really know the exact number of how many people.

Just in your experience, what you thinking? Like, are people getting kicked out and putting their stuff in storage?

I think majority is from like some distress situation.

So the default rate on those payments got to be a little bit higher too.

As a newbie entrepreneur, you getting into business and you having to go through that full process.

Yeah.

Whether it's building, whether it's starting a business, growing the business, you got to have the capital do it. It takes a certain level of skill set, mindset. It's going to take time. You're not going to get money day one.

Right.

So for somebody that's new to go and buy a business that's already set up. Right. So for example, the last three facilities, the guy owned it for 30 years. Right. It already has customers already have a website already got the marketing place already have ads running already. Like everything is already done.

Yeah.

I'm just gonna go buy it and collect money day one and learn in the process of me making money versus learning in the process of losing.

Yeah.

Or being in the negative while you're waiting for your return.

Welcome to another episode of Brick by Brick. With Charles Noonan. Today we got a special guest. We got my guy, Ramel Nores. Mobile Lifestyle. What's up, bro?

Glad to be here, bro.

Yeah, happy to have you. I gotta say. I gotta say like right off the bat, right off the bat. I saw you on Instagram years ago, one of the first people that look and sound like me on Instagram and you were dropping some stuff that just hit home with me. I ain't gonna lie. Fighting with tenants, fighting with rent. And you know what really caught me? The eviction process. I struggle with that. Eviction process like crazy. That's why people be fighting. It's like, I want you to get out. But when you drop the game from a storage unit perspective and you was like, the eviction process is like 30, 30 days or something like that. I was like, damn, bro, talking some stuff. So, bro, just introduce yourself to my audience, man. Let them know exactly what the hell I'm talking about.

Yes, sir. Thank you to be here, bro. My name is rommel. New World, 32 years old, Brooklyn, New York, self storage king been in real estate 10 plus years. But over the last four years, I've been completely focused on self storage. So how to make money in real estate with no tenants, no trash, no toilets, that's my thing. I've been in real estate. I dealt with the nightmare tenants calling you at midnight because upstairs they too loud. Kids is breaking the cabinets, the toilet is clogged. Now you gotta send property manager evictions. Two years I've been through that, you know, So I was like, okay, like, how could I make money in real estate with no tenants, no trash, no toilets?

I ain't going to lie. I ain't going to lie. You had me look at that story. Judas had me for a while. Like, you're the first person. So this is something that they've been doing for years, right? Caking for years. You the first person that ever put me on to like, yo, there's another asset class in real estate where we can make a lot of money. How'd you get into storage units?

So back in the pandemic, you know, I had like 40 plus properties between single families, duplexes, triplexes, and you know, I couldn't evict anybody because of monetary reasons. People lost their jobs, people couldn't pay. So I'm stuck with the mortgage, the taxes, the maintenance because you can't cut the water off and then your product can condemn. So I was really cash poor, but equity rich, right? So money that's in the walls But I can't touch it.

Yeah.

And, you know, I said, I need to start selling on some of my properties to liquidate so I could keep afloat during this time. So I sold off a few of my properties. I was getting good money because, you know, the market was sky high at that point. Interest rates was low, people was overpaying. And one of my tenants, right, he didn't want to leave, so I offered him cash for keys. So I said, look, I give you two grand, give me the keys. I need you to go. I don't care what you owe me. You wash one hand, wash the other, just go. He said, I just need you to put my items in the storage unit for 90 days. I said, bet. So we looked up every single facility in the area. Everything was sold out though, right? Couldn't find a unit.

Yeah.

And that's where I'm like, oh, I need to get on this side of the business. Right. So I started YouTube and googling, pay for It Mastermind.

And where was that unit at?

Pennsylvania.

Pennsylvania. I had to do the same thing for one of my tenants in the Bronx. It's crazy. Real estate is crazy. Right to the point where landlords have to pay tenants that owe them money to leave. What's the highest you've heard a landlord have to pay attendant to leave?

I've had a landlord. Not me personally, but people that I know. 10, 15, it depends on. Like in New York.

Yeah.

If rent is four grand, five grand, and it's taking you years to get them out, listen, I paid two months up. That's 10 grand right there.

Yeah.

So it really varies. Me personally, the highest I paid was two grand. But I've seen numbers go up to 10, 15 grand.

What's the most somebody owed you in rent?

20 something? Thousand. I had a tenant that didn't pay me for three years straight. And it started in the pandemic. Right. So they stopped paying me and went three years of me going back and forth to court. Mind you, during the pandemic, the courts was closed, so you couldn't even. You had to wait till the courts opened up.

Yeah.

And once the courts opened up, now you gotta go to court. Got a hearing. I keep going back and forth. They got an attorney and all, Everything start piling up with late fees, like 22,000 and some change.

So you had the master plan, right? You was going doors heavy. You said you was at 40. Yeah, doors heavy, but kind of like a little. Struggling with the cash.

Absolutely.

Were you doing the bird strategy?

I was doing the bird strategy. So that's why, you know, I love the teaching. I'm glad to be on your platform. Because we get it confused when we think that buying a bunch of units and we got 40 doors, 500 doors, but that don't mean you cash flowing. I had 40 doors, but I was like negative in cash flow.

Flow.

Right. So it's not even about that. It's really about having the right properties, the right tenants, right processes, and that's how you really start to do it. But I transition to self storage because now I make money. Still got subscription. That's any business you want to be in. Subscription. Real estate is a subscription. You pay every single month.

Yeah.

So the same thing with storage units. But now again, you don't got to deal with that tenant problem. The eviction process is much quicker.

Bro, bro, you got hurt, bro. If were your feelings hurt?

Big fact. Listen, could you. Let me tell you this, right, bro. I had quit my job because I was working at Pepsi for six years.

So. Okay.

You know, that was like, oh, the six figure job. I was making all this money in real estate. I quit my job. Then the pandemic happened.

Yeah.

And now I'm not making the money I thought I was making. So I'm like, I might have to go back and get a job.

Yeah.

You know.

You know, one of the things they say there's an identity risk when you do certain things. Right. So. So you was probably cooking at Pepsi. Right. With your grind and hustle, you probably was like that dude at Pepsi. So now you got to tell the whole family, friends, family, everybody, I'm doing this real estate thing. And to them, to you, you betting on yourself. Right. So you jumped in the real estate game and it wasn't what it seemed.

No.

Ugly. Yeah, it got ugly.

Very ugly.

Damn, bro. 47. Did you not have like pro government programs?

I had two tenants that was on government programs. So I wasn't.

I would.

To be honest with you, I didn't really like the government programs.

Yeah.

Because they'll pay a portion of the rent and the tenant had to pay the other portion. But I found in my experience, or just my experience with the tenants, that was on the government program, like Section 8.

Yeah.

They was tearing up the apartment because I'm not paying for it. It's not my house, it's getting paid.

Exactly.

So I'm still dealing with some hassle, you know, one way, one way.

There's a downside to that too. There's a downside. People say tenants are tenants. Just because they on Section 8, that doesn't mean they're going to ruin your house. Which unfortunately, Section 8 tenants typically have the highest probability of wrecking your stuff because it ain't theirs. I'm gonna just put that out there, right. Y' all could agree or disagree, but it is what it is. And also, if you got properties in like a, A class neighborhood or B class neighborhood, you don't get that as much, so. I understand. So really, the starter package, Right. For us, it'd be a crib in the hood that you're going to rent out on section eight.

Yep.

Little do we know that is the. The below surface level real estate. That's not it. Yeah, you could have 10 of those. And then look, look what we doing, Han. This is what we doing in the hood. We're going to get the trap house in the hood. We paying for it, right? Right. No, no, because this is how we enter our people. This is.

This is what we know.

This is how we making it. This is what real estate is to us in the hood. Right? Today's episode of Brick by Brick with Charles Noonan is sponsored by unsoldland.org Unsoldland.org is your one stop shop for everything land. Unsoldland.org has property in the available states. Alabama, Arizona, Arkansas, Michigan, Mississippi, Pennsylvania, Texas, Virginia, and many, many more. Prices start as low as $1,000. Unsoldland.org go there for anything land. They will also finance your land as well. Back to the episode. Make sure you guys like and subscribe. Thank you. You go get the house in the hood.

You.

You buy it. You supposed to renovate it, refinance, and pull all the equity out and then repeat it. But we're starting so much low in the basement that we not. We're not having a chance of doing that.

And then when you refi out, your credit got to be good, right? So that's something that most people don't realize. You go through that process of renovating. If a tenant don't pay you, then you don't keep up with a mortgage because they're not paying you. And you go to refi. Your credit is not good. You. You can't even. You stuck.

What about the cost of refinancing? Nobody says it's eight grand to refi. They don't. Nobody says that. They skip that, bro. They skip that. It's eight grand to refinance. They skip that. But. So I don't love that process, and that's why I feel like there's a perpetual, perpetual circle of failure with people doing real estate. And they have to know like there's other ways to do it, there's other asset classes. So I like that you shared that and that you transition. I'm going say unscathed because I'm looking at you now, bro. You up 100%. You change that whole, you change that whole outlook around. So you loving real estate. And I like what I see too, with what you doing is not only that you born and raised in Brooklyn.

Born and raised in Brooklyn, born and.

Raised in the Bronx. So it's not only. But I have a crib, a house in Brooklyn now. So it's not only. Yeah, thank you, bro. So it's not only that you found a way, you went through the mud. Misguided, because we misguided doing that wildness. Right? Yeah. But I see you teaching it too. I see, I be, you know, I pay attention, bro. I be seeing like you helping people do the same thing. What made you start to help people?

Because of what I went through. Right. I'm seeing not having the right guidance. And I say this, you know, real estate could be the best thing in your life. It could be the worst thing in your life. Yeah. My dad, he was in real estate. He was a victim of predatory lending. Okay. So basically the appraiser, the mortgage officer, the realtor, everybody's all connected. Selling you a property that you really can't afford, they inflate the value. Knowing that it's really not that. Because everybody getting paid and you get stuck one day knowing paying for a profit you can't afford and now they foreclose on you. So, yeah, I seen that happen to him. His lessons was a learning opportunity for me.

Yeah.

But he didn't have mentorship. So I said I made it a mission of mine that when I get in the game and I get this, right? Because I was even mentoring people when I was buying residential.

Right? Yeah. They follow us and they follow that.

But I had to now we gotta, as we evolve.

Yeah.

We now have to let them know, like, all right, this is the change then. Cuz we're learning more. And that's all I'm doing. Just sharing my journey as I go.

That's what's up, man. And then I gotta say this too. So I appreciate you for teaching that because what you teaching is real, right. It's like things that we just don't think about. I went from teaching land bank houses and buying the houses in the hood, but mine was a little different. Because I teach people to buy them debt free. So we keep all the money. We don't renovate, we don't refinance. We just renovate and we keep the money so we don't pull the money out. So. So it's a little bit different. But I learned through just evolution that building is even better. So now a lot of my focus, I teach people that they need to buy land and build because the cost of building is so small in comparison to what the values are. And if you do it right, like, you can make a lot of money, you can build to have a rental portfolio, or you can build as a developer to sell, and you could easily clear $100,000 per deal. So when I think about that, I'll be like, I love where people start to open up the whole spectrum of real estate and not just, yo, go buy, renovate, refinance and repeat. Because that's not the best way. It's not. All right, so tell me this, bro. What you like about how many storage units you have? Like, like, do you count those as doors too?

Each unit over. We count units. We count units. So total units. I have five facilities total.

Okay.

Over 500 units. Like 540 something units to be exact.

Okay, and what's the typical. What's the typical rental per unit?

On average, about 100 bucks a unit.

100.

100 bucks depending on where you are. Like most of my facilities in Pennsylvania. So the price per square foot is lower versus the facility in New York.

Yeah.

Florida. You know, you're gonna get more money just like anything. Like apartment.

Yeah. So.

But on average, about 100 bucks per unit.

Okay, top three, top three reasons you like storage units over traditional real estate.

Oh, man, that's. We get good now. Number one, no tenants, no trash, no toilets. Right. That's the biggest thing I don't got to deal with chasing nobody down. Number two, we don't go by eviction laws. Right. We go by lien laws, which means when you sign that lease as a customer. And self storage is a business. Right. So when somebody rents out a unit, we don't call them a tenant, we call them them a customer. So you rent out a unit as a customer, but in that agreement, if you don't pay, we can put a lien on your unit. So 30 days later, if you don't pay, we give you that notification. And now we actually have an auction company come in and they'll sell off your items and we still don't get paid. So it's. I'm I'm recession proof. So that's the second reason why I love it. And then the third reason is because we make multiple streams of income. So on. On social media is like make multiple streams of income. Different businesses is but it's really about multiple streams from one actual business.

Right.

So we partner with the local moving company. Right. And every customer that needs moving services we just refer them to the local moving company and we get paid commissions. Right.

Nice.

When they rent out a unit they also need insurance. We have a partnership with the insurance company to get paid commissions.

Right. So nice.

We make multiple streams of income. Those are like the top three reasons why I love self storage over just period Self storage, period.

It. That's dope. That's dope. N. You can say it. I know where you going with it. I know where you going with it. Cuz we have.

I don't want to make it like over residential real.

You know where he going with this, right?

It's just really.

I just want to know. You said that you your pops got caught up in predatory lending because of the pipeline. Are you predatory with your business with the pipeline you got Cuz to.

To the average ear it sounds hypocritical.

I listen, I'm not mad at the infrastructure but now people are slick enough to say so everybody's in cahoots. What's the difference between y'?

All?

Are you giving a better price point?

We're not predatory.

Right.

Reason why we're solution oriented. There's no loan, we're solution.

You breaking it down.

No, we ain't doing no loans.

Listen, you can you rent out a unit. The solution is you need moving services. So we going to refer it out the solutions. You need insurance, you may need transportation but is what you already gonna go and get from somewhere else. Yeah, just get it from us.

But how about when the deal comes, it's $10 a month. How does it spike up to 2, 3, 400. Now that's also predatory.

We looking at the user now.

Just because I didn't ask you in our interview don't mean.

Talk about the coupons bro, that coupons is ill.

I love it.

Don't get a sister Ramel.

That's not purchasing business. That's what I'm business. Yo.

Don't hate on my deal, don't hate on my customer.

Acquisition, promo, you gotta have a lead. Listen, you get in there first month rent free.

Be a dollar.

Yeah, it'd be a dollar.

But give us your promos bro. Go ahead.

So different facilities like depending on demand. Right. But we do first month rent free. Why? Because we know you're gonna leave that unit over there or you're gonna come to us first. Because I get the first month rent free. Yeah, yeah, yeah. But we know on the back end, right, that rent. 100 bucks. 120 bucks. So we are, it's called a loss leader. Right. So we're losing on the front end, but we're going to make that money over time. And it's only 30 day leases. Right. So in an apartment, you got a 12 month lease.

Yeah.

Storage is 30 days. So I can increase your rent every 30 days if I choose to.

Yeah.

So when we get you in, right. You don't want to leave right away because who want to keep moving in and out. So it's kind of. Yeah, we get you and you in.

Yeah. All right, bro.

She sounds extra predatory.

No, so look, we on this side. I'm like, nah, that's genius. No, I love somebody who rented a storage unit is like, yeah, they got me because yeah. They really say it was gonna be 29 to 69 and 100. So. Yeah, I'm with you on that one, bro. Huh? You gotta read the fine print. You gotta read, you gotta always read the fine print.

I agree. It's always read the fine print.

Read your fine. Read your contract all the way before for you.

So that's customers.

Yeah. Reach custom.

Black people ain't reading the fine print. They definitely, we want the discount.

They got moving stuff to do. They not thinking about. No, no fine print.

The $1 is, is what is enticing.

Yeah.

And also what I love about it too, just a strategy that we use. We get 10 discount if you be on auto pay.

Yeah.

So now I was going to ask you that. So on the contract. And this is where I like it in comparison to real estate and to traditional rentals. Right. Because you some places you can't take the rent up front because of whatever rules they have. Right. Like if you break the lease or break rules in the lease, you can't take the rent up front. So I lived in a high rise in Manhattan. I was trying to pay my rent up front. They was like, no, we can't accept it because if you wild out, we got to be able to kick you out. If we accept, we, we can't kick you out. Right. So I like the fact that you can have it on auto pay. I can't lie. I got a storage facility and Nah, nah. So we gonna compare because I, you, you kind of making it sound like it's better than traditional real estate with tenants and everything else.

It is, it is.

I disagree. I disagree. We're gonna get into it, but I. But at first, I just gotta, gotta, gotta at least acknowledge I got a storage facility and just all transparency. I got real estate in two places where you can carry guns. We can't have guns in New York. So my first stop, I even just use Detroit, for example. My first stop in Detroit is to go get my gun is in a storage facility. $40 a month. I'm just paying to store it there. And I don't even know if that's legal for that state, but I do anyway, because, you know, you can carry. So we should as landlords, right? And I got 240amonth. It's on auto pay. I never think about it. I actually can't, because I can't have a handgun in New York City. So I actually can't cancel them, right? So shout out to this strategy. Shout out to you and Joe. Look, it's a small locker. It's like, we got to be like two by two. They just renting out lockers at that point.

40 bucks.

Yeah, yeah, yeah, yeah. I ain't gonna lie. I respect it. I respect it.

Without. This is what I love too, because. All right, when you rent out an apartment, right, or single family house, whatever.

The case may be, you gonna stop hating on Apartments, bro.

2, well, large apartments. I'm. I'm with houses. Smaller ones, where you got 1 tenant, 2 tenant. The minute they stop paying you, you stuck. And then that tenant got to pay you two grand, three grand, four grand, five. And whatever that rent is. But for them to pay you that. They thinking about it. They know my paycheck. They looking at it, and they planning for it versus storage unit, 40 bucks, 100 bucks. I'm not thinking about that. So it's more consistent for me to pay that versus I gotta pay this rent. That's four grand. How can I make. I gotta figure I'm make this up.

Well, I'm gonna say this because like, like you trying to compare, bro. That's what I'm. That's. That's the vibe, Bob. You getting that vibe? Like the comparison vibe.

I. I think what he's doing is, is the baseball theory. With. With a mortgage, you hitting home runs consistently, but if you go through a slump, you look like a bum. Whereas Derek Jeter and Pete Rose, they made the hall of Fame hitting doubles and singles. They were just getting it. And at the end of the day, he like, I know I'm getting all the time without no headache. He's just. He's just trying to make sure he keep his hairline.

Yeah, that's it.

Me and you, Charles, we think about you. That's why our hair is gone.

He definitely always thinking about something.

Yeah. Yeah, I thought it through. No.

What's up, Charles?

What you thinking through? A whole storage unit. So years ago, I went through a whole storage unit concept and like, they were trying to sell me on storage units. So I really thought about it, but I was knee deep. I had 30 houses at that point, Right. And I. I just didn't move on it because I didn't know enough about it. But the reality of it is, like, you can have a government program to pay the rent based on how you size your rent. The government programs ain't never late unless you slum lord. You got complaints. Like the outlets is hanging out. Right. You're not providing the proper heat. You got issues, but that's on us. So from a traditional tenant perspective, right? Programs don't be late. Programs don't be late. During COVID in Detroit, I got a block of properties that kind of saved me, saved my portfolio during COVID I just renovated these, right? And the programs was paying the rent. And that kind of held me down with my portfolio that I had in New York. So it kind of. I was using that money to pay for these other mortgages. But I'm always gonna side with traditional rentals because it's like put so much food on the table in my house.

You know, to each his own. Yeah, obviously.

Yeah.

So let me say something back to that.

Right?

So you said that the government programs, they pay, right?

They pay.

What happens when that tenant leaves? Right. Let's just say the family grows, right?

Yeah.

And now they outgrow and they gotta leave. You gotta go in there and renovate that entire apartment now. New bathroom. Depending on how the state of it, but typically correct, they probably tearing that up. New kitchens, bathrooms, floors.

Not the whole place, not the whole. Not the. So you have a security deposit also.

All right, how much? How so?

Give me the average, let's say in Michigan, 1200. 1200 for three bedroom house. But most of my portfolio are houses.

How much to turn it over?

Here's my strategy. So I don't have a lot of turnover. I try purposely to rent to families with young kids.

Okay.

The reason being as a parent, as a mother, like, you just think of the mind of a mother. The one thing that mothers want to provide for Their children, stability. So they really don't move. The boyfriends go in and out sometimes, but the parents don't move. They claim those homes. I take really good care of them and they stay. So the tenure is fairly long. The cost of labor in the Midwest is fairly inexpensive. So yes, I do have to repaint. I do have. I changed the carpet. They sometimes like carpet in really cold places. So I do change carpet. I do have to paint and sometimes you have to like do some bathroom work because there's mold and things like that.

Throw me a number.

I might say 2500.

Contract.

I was about to say that.

Wait, so that. And that's a great scenario. That's for somebody that really got a system. You got a down pat for the average real estate investor. They don't have it down like you have it.

Right.

That's starting out. They don't got it.

Yeah. And I don't have mortgages on my property either.

So for somebody to have a mortgage and they got a government program and they probably got tenants that's not upkeeping, they're gonna spend 2500 or more. Well, versus.

Yeah, you're gonna get hurt. If you pulled your money out. If you did the birth strategy and you thought you paid 50 and now you're going to refinance and pull your money, you can get hurt on the turnover. But at the same time, and I think this law just changed, you can charge, you're going to get back rent and security. So the 25 I spent, I'm going to get 2,400 back when I rent to the new tenant.

What's the new law?

Rent and security.

Oh, so you went out.

So the new law, I think they said, I believe it's in New York, you can't charge more than one security deposit.

Okay.

So did you hear that?

Huh?

No, I just, I didn't know people were doing multiple security.

Connecticut. Yeah, you, you know, because I was trying to get a crib out there.

You.

You can't charge more than two.

Okay.

And you can't get more than three months up front. But that's because I don't know what New York.

So you're looking at five. Right. So that's six grand right there. Michigan, I usually take like one month rent and try to get two. I try to get two securities and. And tenants will take care of your property if they know that you got that. I got two securities. They typically take care of it. It's not every tenant is going to wreck your place though. Also we got to take that in consideration.

But what is from your experience, right? Because I knew this from my experience. I have more tenants that wreck the place than kept the place in conditions where after I'm renting it out. Yeah.

What neighborhood were you in?

I'm buying in low income areas. I'm buying. Yeah. Pennsylvania Jersey. But I bought some in Milwaukee.

I agree it there's a high percentage in the hood. They gonna. It's gonna be some damage. Right? Holes in the wall from like you can just see, right. They bust in the door open. You see the whole. The doorknob hole in the wall.

Right.

I know you had that before, right. The stains in the carpet or the floors. Right. I know you had that. But for the most part your team should be able to put that back together. Fairly simple.

They could put it back together. But what I'm sharing is when we rent out a storage unit, somebody you know transitions over that that transition we don't have to put in nothing.

Agree? I agree.

Power wash a couple hundred bucks.

Let me ask you this. What's the percentage of people putting their stuff in storage that's putting their stuff in storage for good reason or putting it for bad reason? Like how many people fell on hard times and put their stuff in storage?

I don't really know the exact number of how many people.

Just in your experience what you thinking? Like are people getting kicked out and putting their stuff in storage?

I think majority is for like some distress situations.

Hi. We got them.

Distress.

Hi, we got, we got them. You know I'm going.

I mean, you know I'm going to go. What you mean?

So the default rate on those payments got to be a little bit higher too. No, no, no.

See this what I' because they, they busted. This is what I want to say the credit card.

So you got kicked out, you got evicted. You putting your stuff in storage. Don't tell me your credit cards has always got room for the, for the.

They got evicted for a three thousand dollar rent versus a hundred dollar storage unit. They can maintain that.

So they can typically maintain the store plus all the important stuff being stored.

And if, if in the event that they do default, you're going to do the auction anyway.

How much you getting paid from the auction stuff?

Auction I just gave get whatever is old. So.

Okay.

Yeah.

And they can't charge sell and make money.

Yeah. So let's say a unit.

We.

They bid off the unit for 700 bucks. Somebody buy it for 700 bucks. If I'm old, 200 bucks. That's what I'm gonna get.

You get 200 regardless what was in there.

Correct. Now, these are. There's cases where we. We lose, right? Because there may be somebody that owe 700 bucks and the unit only sell for 200. So that in that case, it does happen.

How long does it take to fill up a unit? Like, if somebody's evicted, what's the longest layover for you to fill up a slot?

30 days, max.

That's ill. Pretty much a month to get the cash flow running again.

That's what I'm on that unit. I respect it. But tenants the same way. I don't. I've never gone two months in New York, Connecticut, Pennsylvania, Michigan without a tenant. I'm building, building properties. They asking to buy. I'm renovating houses in the. In the wet, in the Midwest. They asking, can they get in? There's a shortage of housing.

It is a shortage of houses. Maybe it's just me, maybe my experience, because I'm seeing me and so many other people that don't have the success in real estate of having the right tenants. That's not tearing up the property, keeping up with.

So are you an outlier, Charles?

I think you are the outlier. Most people are.

I don't do the birth strategy, so I don't have, like, the. I don't have mortgages. So if I didn't get paid, I'm.

Like, you still good?

Personally, I'm still. Yeah. And when I did. When I first got into real estate and I was fighting tenants and stuff, trying to get them out, the only reason I was so angry is because I manage my. My finances the right way. So I know how much my mortgage is at home. I know how much my bills are. You not paying your rent, you messing up my stuff at home. So I'm like, yo, you kind of gotta go like. Like. Because I personally had to pay for it. So my first house was in my name, right? 2001 or 2? Got FHA. Got it in my personal name. So the loan is on my personal name.

Let me ask you something real quick. How did you learn to get in the game? Like, somebody taught you that mentorship?

I don't know. Because what I'm hearing, two family members. Okay, put my name on a house. When I was in college, so I played basketball at Caldwell University in Caldwell, New Jersey. I left. They put my name on a house. I came back in February to do my taxes. And they like, yeah, Charles, you could just go, are we gonna just handle your stuff right now? I was like, let Me take a look at it. Let me see what's going on. I seen $48,000 at the bottom line of my. Of, like, from Section 8 money that was generated. I was like, yo, y' all got me up in college starving, and y' all made $48,000. I was like, nah. Like. Like, no way. Like, I'm struggling for Chinese food. I'm doing what we got to do to get money in college, right? I was. I was a little upset, but I peep like this. The Section 8 gang. I peeped the real estate game a little bit. And these are two people that didn't have, like. There wasn't, like, hustlers, like, go getters like that. They just use the mindset or the mentality or information to go buy a house that was 917 Bryant Ave. And Southern on Southern Boulevard, right? So I knew when I came home from school, I. I was just like, all over real estate. I was like. And I ain't tell nobody. I told my two best friends. I was like, how do I get one of these properties? It was like 5% conventional. Three and a half. FHA, right? So I was just doing a math on, like, 200, 000. I need three and a half percent. And I saved that up. Then my two friends was asking, like, yo, let us in. Let us get down with you. I bought it in my name, fha. And that's how I got in real estate.

Yeah, you. You an outlier, bro.

But everybody's doing everybody getting into real estate with the fha.

First of all, you had the resource to save up a down payment coming from where we come from.

$14,000. $6,000. 14,000.

That's a lot of money to somebody.

Charles, are you that removed? That you don't understand. Now, money looks different to you or your mindset. Like, that's not a lot. But in the hood, if you say you got six bands, that chick is sucking you off, bro, for nothing.

Yo, this is a news podcast.

You complete brick by brick podcast scum by scum. Part of me.

Yeah, he just. All right, that's a whole sec. That's another seg. I. I going to take care of that.

What's the talk?

N. We don't edit, so.

No, he's going to put a good bleep on it.

Yeah, sorry.

I ain't trying to give you more work.

You're.

You're removed. And, yeah, you far removed, bro. Money.

So you saying, right? Let's just say. Let's just say 3%. That's $6,000. Plus closing costs at another 6%. Right. So that's 12 plus 6 is 18,000. Right. 6% closing cost, 3%. FHA.

Right.

So we're looking at 18,000. I had nine. My two friends have four and a half. Four what?

Friends you had? Who you. Who's your friends?

$4,000.

That's a lot of money.

How old were you fresh out of college, bro? I'm gonna say 23, 24. I did five years.

Let's go do a poll. Yo, y'. All. Y' all had that type of money getting out of college?

25 years old, did you have $6,000? IO, 25 years old, did you have six thousand dollars? Say it louder, bro. We have 50. We're not asking how you got it. 25 years old, did you have 6,000 dollars?

No, but a phone call, I can get it.

So you had access to six.

Yeah, like, but I wasn't. My mind, My mentality wasn't on it. But if I needed to, you could have got. Yeah, like, I knew how to fake companies.

66 of the room. Did you have 6? $6,000. If somebody. We are 4. 3 out of 4. That's 75, actually, if you add me. Right? So without me, 75 of the room had access to 6 grand at 25.

We're not taught to think like that.

Are we all the out? We're not all in this room right.

Here with our lives.

Yes, we are in this room, Charles. We are all. All five of us is out. Think about what you said, how you bought these guys in, and how the boost of your social attack is. I can tell you right now, I've ran through all types of people that can do that. This is a 1 percentage that you got right here. I know people that are selling courses to do what they do, and then they sit there and say, I don't know why. Why it's not working. Yeah, liars. They don't know what they're doing.

All right, all right. So. So. So they got a little bit with social media.

They ahead of the young dudes. That's why.

All right, I'm talking about the masses, bro. The masses, bro.

Don't got. Put a comment. Put a comment right now. If you 25 and you got access to 6,000, just put six.

Do you know the average American, over 85% of Americans don't even have $4,000 accessible?

All right, so I had a job fresh out of college, right? I. I wasn't going overseas. They said it was trash. Lying.

Basketball.

Yeah, lying about the housing and everything. I was like, I'm not doing it. I'm just take a job.

Right.

So me and my two friends, we got a house so we can make money. We chopped it up into rooms and we was renting out rooms. Wild and crazy experience. But it taught me so much. Yeah. And that's how we really got into the game. But I have, like, this love for. I don't have a lot. I love the concept of being a landlord for a couple of reasons. Right. When you buy a single family house, appreciation is fairly high based on where you buy it. So there's some. And I strategically pick houses. I'm not going to Syracuse. Where house is $50,000. 2010, and then 2030 is still 50,000.

Right.

Detroit is turning. I do a lot in Birmingham. It's turning. You can see it. Like, you could see it's just turning.

Charles, is Birmingham a port city?

I don't think so.

All right.

No, I. I'm gonna smack because I.

Know Detroit got a port. Not too far. A lot of port cities tend to do well.

Yeah. But following recent news, Dan Gilbert is like, owns half of Detroit.

Yeah.

You see downtown going crazy.

But, bro, what you're not understanding is you're an outlier, right. Everything that you.

Because I read a newspaper and see the day. Yes, yes. Everybody has the same phone in their head.

They're not doing that. All they're doing is going on social media and then hearing somebody say, go buy a single family house.

Yes.

And then, all right, I'm gonna go buy Even without. In the worst neighborhood because it's the cheapest for me. It's the most exciting.

I know. That's the D boy starter package. That's the D boy startup plan. That's the D boy goal. Right. Is to get. Get into real estate, is to go.

Buy something cheap, band, renovate it, fix.

It up, pull it up, put the money out. Yeah. And that's why we not changing for.

But that's why I'm asking your background image. Because even for me, I wasn't doing that research. Right. I didn't have all these. I didn't have six grand.

But you got common sense, bro. I know you could look at the numbers and say, all right, this mortgage is 200. 200K. Right. And this where we bump our head. No, no, no, no. The house that you was. What she was buying. Yeah. 200,000, right. Is. Is the cost of the house. The mortgage on that is going to be 1800, right. You getting for the mortgage is what? 1600. Let's say 1400, right? You renting them out? 900 each. So you making 1800 off of 1400? $200 per door is the average, right? That failed. But at some point, didn't you say to yourself, I'mma. This is what I say to myself.

I got you one question, all right?

This is what I'm going say to myself. Yeah.

And you're going to close it. Out with it.

Why am I taking out a mortgage for $200,000 to make 400amonth? Did any point when you was doing those deals? Did you say I could take $200,000 and put it somewhere else and make more money? Charles, hold, let me hear his answer.

No, no, I wasn't doing 200,000. It wasn't type of deals.

How much were they?

50 grand?

60?

I was doing cheap deals. That's the money. That's the type of money I had.

So you was buying houses for 50?

Buy a house for 50,000, put 20 grand. As far as renovation, I'm all in 70, 75 grand, rent it out.

And then they not paying the rent, and now you in a whole 70 and you looking like crazy.

How about this?

Go ahead.

Our interview ain't out. I don't care who puts this part out first. His father's a genius. Ask him the mistake his father make to show you how people don't think the same. Ask him.

So, yeah.

Come on.

My dad, right? I told you he was a victim of predatory lending. So he ended up taking out the trash one day out of it. It was a three unit building in Brooklyn. He was taking out the trash one day and he's seen a car that says, if you have been a victim of predatory lending, call this number. He didn't know what predatory lending is. It was just really, God is saying, yo, here goes something.

Call it.

He called the numbers, told the attorney situation. The attorney knew all the people because they've been doing it across Brooklyn. So they end up putting in a lawsuit. And they settled out because they didn't even want to go to court. But they gave him two options. Option number one, I give you $150,000 check right now. Let's walk away. Option number two, you can take this three family property free and clear. You won't have no mortgage on it. It's yours. What you think he did?

What did he do?

What, you think.

He took the house?

No.

Took the money.

The buck 50.

Took the buck 50, which is like the. The craziest thing you could do. But if you don't have the mentorship and you young. 150 grand after I already got scared and I'm already stressed out. Let me get the 150 grand. When. With the knowledge that we now have.

We know especially it was in Brooklyn too. That's three mil right now. Million right now.

That's why he said the. That's why. What Ross saying how you think it's really outlier behavior, man, Just take.

You're not realizing that you are outlier.

You.

You even just broke down numbers real quick to my 200. Yeah.

When you did that, I'm looking at.

Him like, who's doing that?

Excuse me, dude. Like, who are you talking about?

Are y'. All. Like, look, are y' all doing this?

But they are.

But they do it in their own world. Houses end. They not buying. They not building.

So I'm talking about go back.

But this is what I was doing back then.

And I.

How.

How would you do?

And this.

So look, the first bought 903.

Where did you learn to.

Let me tell you. 903 Home Street, Bronx, New York. Like, look it up. Charles Noonan's Name is on it. 2001, 2002. $216,000. Right. And I'm gonna tell you what I did for it to make sense, which was kind of crazy. 216, 000. The mortgage was somewhere like 1600. 900 and 900. Making 1800 wasn't working. Let's just say I was able to get. And I don't think they was 12. Let's just say we able to get 1200. That's 2400 off of 1600. Right? There's 800 left. Between me, you, and him is not enough money. We chopped it up into rooms. 125 a week. That's how. That's the only way it made sense.

How you. How you're doing. It is so ill. It's like saying, yo, Jordan, how do you do this reverse layup?

No, the decoy boy is not taking.

I'm not even think about breaking it up in rooms. Like, who has this knowledge?

Because we're sitting here. I'm saying, give me four grand, and I'm gonna give you back out of 800. I'm taking four. Two. If I.

If.

If I say give me 4,000, I'm gonna give you 200amonth. You're gonna be like, hell, no. Right?

Yes.

Because that just not enough money. Everybody should be thinking in the burr game, yo, 300 a door is not enough money.

That's not comparing it to what? What are you comparing it to? It's somebody that I just want to get my car note paid. Car notes, 300amonth. If I buy this, at least I know my car note paid. That's what the average Joe is thinking.

You're not paying a car note with 300. So look, this is. This is the common sense thinking, why am I taking $800,000 loan to make off of four doors? $400 a month. $1600.

So you need to say this to the thousands people that's doing it.

Hey, look, look. The thousands of people, I know it all y' all bird people. I'm telling you right now, Charles Duna, y' all doing it wrong. If you taking a couple of hundred thousand dollars to make 200, 300, $400 per door, you doing it wrong. It just don't make no sense. Thank you. All right, so look, let's get into it. Now we going. Now we going fast money round. With houses, you get faster appreciation. What you get with storage units, you.

Get faster appreciation as well. It's forced appreciate. And that's why it's even better. Now I'm actually winning.

Gloves are off. Now we going rapid money. Now these are the championship rounds.

When you gloves are buying storage, right. The value of your facility or your business is based upon the revenue, your net net operating income, the multiple of them. Exactly. So the more revenue I could bring if I increase my rent, just 50 bucks across 300 units, that's going to give me value versus a single family. I increase the rent. Okay. That doesn't change.

Well, we got appreciation. So the neighborhood changes, right? There's a houses on shortage. I mean, there's a shortage on housing users.

Is that, is that guaranteed? Because the neighborhood could change and your house could go down.

You have to buy, right? You have to buy where they're building amphitheaters. You have to buy.

Doing that research.

Yo, it's Google Alabama. Google Birmingham, Alabama. Cash infusion.

You're never doing that research. Everybody else that's getting into real estate, hearing the bird method, buying this, they're not doing no research.

They running no cops. You just gonna put a block. You're just gonna buy what anybody tell you to buy.

They're running cops, right? Yes, but the cops today won't be the cops tomorrow. This is if you bought a property in 2020.

Okay.

And you now trying to sell it in 2024.

Yeah.

What you thought you was going to get from it, like a lot of people got caught with fixing Flips you thought you was gonna exit, but no, it ain't happening. So.

And some. A lot of fixing. I don't. I don't really love fixing flips because a lot of people break even and they don't tell you none of that. And plus, you need money to spend during that time, that six months. So you might have made 50, but you. You already in a hole by the time you get that 50. So we ain't even going to go there with the fix and flip strategy.

But that's based upon comps, though. That's based upon appreciation.

All right, Come on.

That's not round two.

Round. Who won that round?

Who won that round?

Appreciation. Do houses appreciate better or. Oh, he pointing at me, bro. Charles, I got the appreciation round. Hey, put in the comments.

No way.

He got appreciation, bro.

So my house, where I live, I.

Can literally increase the rent, and it raised my appreciation period. I don't need to worry about what this person saw.

Here's how we gonna make round one a tie. You got money off the storage, off the. Off the referrals. So that's. That goes towards your sales. If you do the. The referral agreement, right, and they pay to the storage facility. You got money off the vending machine because I just study you. I love what you do, so. I know. So that will go into the cost to the. To the net sales of the facility, too. So, yes, you can, as you squeeze more money out of the storage facility, increase the value of the facility through appreciation over time. Plus just the cost of the units go up over time as well, too. So I don't see them dollar free sales or the free whatever. And we got storage unit right outside. You peeped it.

Yeah, I told him. What a coincidence when we pulled up.

I'm surrounded by storage facilities, but look, he's surrounded by buildings, houses, and everything else. So round one, we gonna call a tie.

Yeah, it's a tie.

Government Programs, Section 8, HUD, Veterans Programs, Group homes. Should I keep going?

You can have the government programs. I ain't even gonna go group home.

Let me go challenge you. You got perspective.

Pay automatic on the first in the account. Overnight, you wake up money. Yeah, talk to me.

You can have that one. I'm not into the group home. The government program. I did Section 8 with two tenants I did not like.

You know what? Airbnb.

Oh, no.

Airbnb.

Airbnb is the. The word.

Airbnb. I don't Airbnb. I'm just saying the flexibility you have with a house and Two units. You gonna give me round two it.

I'll give you the government.

The government one. You got that one.

That's not going to be.

All right, so look, we're gonna shake. We both agree Airbnb is. Is shaky as hell.

Yeah, yeah, yeah.

No offense to the Airbnb people I know.

Is it across the country or just in particular spots, though? The Airbnb.

I'm going let my mouth speak on.

Was.

It was hot though. It was hot. It was.

They went like a little two year run.

Yeah, it was fire.

That was dead right. They putting laws in place in different places. And really, it's just. It's not so sustainable. You know what I mean? So what.

Explain to me why the hotel prices have gone up to the point that the average hotel room now is about 350 out.

Like in Airbnb is out of business.

Where you going? You traveling? Where you going? It's supply and demand. And this is the thing. All right, let me just say this right. This is what it is for.

Let's talk.

You are the renter's renter. So I'm going to get an apartment, I'm gonna rent from this person to go and rent it to you. I'm the middleman. You're not really making no money. And then if I own the house myself and I go and do Airbnb, now I have a job now. Now I gotta be running around.

What about putting furniture? They say they automating it.

I guess.

I guess this is gonna be my first hater session.

I don't really hate nothing about Airbnb.

Well, I have to agree. I'm not gonna hate. Some people are saying they still cooking in certain areas. And. And no, you know what? You know what? You know what? These could be outliers, but I know people that are doing Airbnbs. Well, okay, I know people that got mansion. They're Airbnb mansions. So their clientele might be higher in people that. You can't get that at a. Hot. At a. A hotel. You can't get a pool, like eight bedrooms and things like that. In fact, I'm actually gonna look into renting an Airbnb when I do the conference. And what's the name? So Airbnb might.

That. Yes, but that's more of like, you.

Know, the outlier scenario. So I know people's killing Airbnb and we. We had somebody in the studio that said they still. They said it was an area, Tennessee maybe. Where they was. Where they were. They was. They was killing it Ran up seven figures, so maybe we have him on the show. All right, so round two. I got that. Round three.

Yeah.

You can get. So I build, right? I build houses now. I'm on my fourth one. Community block. Community development block grants are agencies that will give developers money to build houses. So where there's neighborhoods that are disinvested, like Birmingham, Alabama, Detroit, Michigan, they will give developers money to help build. How could you get. How could people get money? Or is there any money that you can get where there may be a need for a storage facility where you can get money to do something like that if you wanted to build from the beginning?

I'm. Honestly, I don't know because I've never done that route, so I can't really speak on it. It may be some grits there, you know, but similar to buying the land and building a house, you could buy the land, build the storage.

Build the storage.

But I never built the story. I bought them existing. Because my. My whole thing is I want to get cash from day one, right? So if I gotta buy the land, then you got the carrying cost on it in that time frame. Yes, it's a strategy to do, but currently I want to get cash on day one. And when I have enough capital and resources that I feel comfortable with to go and build out, then we're gonna do. Because you, you know, with you building land on building on land, you gotta have. You gotta have some resources. You know what I'm saying? Yeah, you gotta, you know, do you feel that somebody new getting into the business will be able to build land from. From the bottom?

Absolutely. It's so much easier, bro. It's easier than a fix and flip.

Okay.

It's even less risky. So, you know, with a fix and flip, right? You got to deal with that contractor. You're at the mercy of the contractor.

You don't deal with contractors on the home.

Yeah, but when you build. But when you do a fix and flip, what's the first thing the contractor asks you for?

Fix and flip with deposit.

100. You got to pay the deposit to the contractor then. Now you bite your nails. You hoping, yo, you started yet? Yo, what does it look like? Can you send me some pictures? They done took the money, did what they did, cleaned up another job. All of that, you at the mercy of them. When you build, they do the work first, get the inspection passed. So the first thing, they clear it and do the foundation, right? They do the footing, then the foundation. You don't pay them until the inspector comes out and it gets approved and it passes inspection, then you pay. So it's so little risk involved. Have you ever seen a house stop being built like 50% in?

No, I never paid attention to it.

You don't see houses, right, that's not built, that's not completed. The reason is they put their cop. They put their. Their license on file with planning and zoning for to pull those trades, to do the framing, to do the foundation, to do the roof, to do the electrical. Right. So the chances of them finishing their money is already there. They just have to do the work. So it's a lot less risky than fix and flip. I broke it down. So it's only like 10 steps, right. It's like 10 phases. You clear the land, you do the footing, foundation, framing, roof. Wrap the house with like, Tyvek paper is what the most common. Then we do the inside. Then you put on your siding. Right. So I broke it down so everybody could do it. It's kind of like make it real easy for all of us to understand. I think anybody could do it. But to your point of government money and building storage facilities, I seen there are like, you know how to have modular homes where they build them somewhere else? I've seen where they built storage facilities and dropped them. Have you ever seen those? Not the. Well, it's a whole facility, but I think maybe they do. Yeah. Have you done those yet?

I've never done it. So my strategy, bro, is buying existing facilities. Right. Because as a newbie entrepreneur, you getting into business and you having to go through that full process.

Yeah.

Whether it's building, whether it's starting a business, growing the business, you got to have the capital to do it. It takes a certain level of skill set, mindset. It's gonna take time. You're not gonna get money day one.

Right.

So for somebody that's new to go and buy a business that's already set up. Right. So, for example, the last three facilities, the guy owned it for 30 years, right. It already has customers already have a website, already got the marketing place, already have ads running already. Like, everything's already done.

Yeah.

I'm just gonna go buy it and collect money day one and learn in the process of me making money versus learning in the process of losing.

Yeah.

Or being in the negative while you're waiting for your return.

Nice. Nice. I love it, bro. Hey, I gotta give it up to you, man. That's a killer. That's a killer way to get into the game because it's so much safer, right? It's Less risky. And you get to see financials when. Before you buy, how many years you.

Go back two years, three years, two years.

You get to see that. You get to see the facility filled already. And then you can get in and like add your sauce on.

Exactly.

Put your vending machines or whatever else you want to add on there.

So it's minimal risk. That's the biggest thing. Because a lot of people get in the business and most people don't know the numbers that 50% of businesses, 40% of businesses fail within the first two years, 90% of businesses fail 10 years. Why? Because you don't have the money. You're learning in the process. Go buy it is already done. Somebody already built it. And now you can, you can learn as you go add your different strategies on it. So with the, like you said with the storage units, we make money off insurance.

So I love.

That's a big. That's a big money driver that most people don't even know.

I love it. You should. To go vertical, to stay vertical. You should have your own insurance company. Yeah. Insurance agency. That, that license is easy. And you get like a lot of the premium too. So hopefully. Yeah, man, I ain't going. Like, I love though, when you, When I watch your social media, I'd be like, that dude is so smart. I'll be like, that's the cheat code. Yeah, because you really don't. You. You ain't going to fight with no tenant at all. You're not going to fight with the tenant you don't got to deal with. You ever see people where the tenant leaves and they purposely mess up the apartment?

It has happened to me.

Like they jam up the toilet and all of that. Crazy. You see those articles where people be fighting the landlord? And you got these professional tenants now in New York. I don't know if this is in every city. Yeah, but you got squatters. You can't squat in a storage facility. Right. You can't just come in and put your stuff by.

Eviction laws.

Right. So. So, yo, you got a fire asset class, bro.

You gotta remember too, New York is pro renter because my uncle had a few spots in Brownsville, so he was older. So at the time, me and my cousins, we like 22 and it's nothing but like hookers he's running to that. They. They got the money. Yeah, they got hookers and dances. We knew it because we'd have to come collect the rent. That's why I was asking you why you was having problems. Because when you start Being nice to them, they're like, they start like knowing how to mark you and say, yeah, I can play the game.

Yeah.

So now when our uncle would go, they're like, oh, he. Oh, we're gonna keep playing the game. So we came. They like, all right. They in their thong shorts. They caught us a couple of times.

Yeah.

But now they got the money, Charles. They don't want to pay it. So just to get the marshal to kick them out, it took about nine to 10 months.

Yeah.

Whereas in Florida, they put the eviction notice there. And every time you late, the days of ignition get less. So it's 30 days. The first time you late 15, you like seven, then two. So. But when we got the Marshall, I remember them girls came, they pulled a shoebox out. They had eight racks for the rent. I remember our uncle was like, I don't care. Swallow the money.

Yeah, man. So I've been up.

Listen, man, we from the. We from the beef on the hood.

It's New York is pro winner, man.

I didn't see my parents.

Yeah.

Not pay the rent. Yeah. You know, we about to go buy a new house. So we just going to hold the money. We gonna hold the money.

See, I told you. Dirty games, you cannot evict me.

Yeah.

Or. Or here's what some people do too. They use their security for the last month knowing, like, hey, don't give it back to me. I'm gonna use it. Knowing you're not supposed to use it, but it's like a break even thing, bro. All right, cool. I love it, man. So you teach this. Tell me about that. How's that been going for you?

Amazing, bro. So we got eight self storage millionaires that came to my program. We got like maybe six students already bought businesses. So not only self storage, I teach how to buy just cash flowing businesses. So self storage is just backed by real estate. So it's a business backed by real estate. That's why I love it so much. But just any cash flowing business, right? So that's really what we teach. And the cool thing about it is doing it with out having to use your own money, being creative. Whether it's private equity, business, credit cards, you know, seller financing, just being creative, ultimately being a deal maker, you know, so that's what we do.

That's dope, man. So how do people tell me a little bit about how people find you? I know Instagram. Instagram's going crazy for you. I watched your gram just grow. Right? As. As like somebody that. That looks up to the asset class you do and the way that you put that together, I love it. But how else do people find you?

Instagram, YouTube, type in mogul, lifestyle underscore. I give a text number.

Of course. Yeah. So it's our show.

I want to do something. Give me a word. Give me a code word. Give me a code word word.

Can we do storage?

Storage. All right, cool. So I want y' all to text storage to 347-429-6496. And you could tap in with me in my community. And anybody that come through your pipeline, we're gonna make sure that we give them half off to join the community.

Oh, that's dope. I appreciate it. I appreciate it. All right, bro. Now, I know you killing it with the storage facilities and buying businesses is like. I'm almost say that's another area that we're tapping into, right. From an information standpoint. But I want to invite you to this conference I'm doing in Birmingham. Okay? I just want you to. Look, I'm not. I'm not. I'm not trying to sell you through.

The subdivision I'm in.

I'm not trying to. Yo, I want your support, right? So I want you to come to Birmingham, Alabama, February 21st to the 22nd. I'm doing a conference where I want to teach 500 people how to build, how to pick, purchase, profit, their first investment property. But I want to do it in a city that's still black owned. Right. Birmingham is 95% black. We own it from the mayor up all the way down is, like, black. It's a city that we can kind of like call our own and still build because a portion of it is still disinvested. So we have an opportunity. Opportunity where we can go in the city, still buy land and build on it. All right? So over two days, I'm going to do it like a party, a networking mixer on Friday, and then Saturday, I'm gonna put everybody in the room. This is probably a first from a physical perspective. I want to put the lenders in the room. I want to put the contractors that you need, the trust attorney, because we got to start protecting our property. The reason we're buying this stuff back, we used to own it, and a lot of us lost it because we didn't have the right succession plan. So I'm gonna have the trust attorney in the room, the realtors, the title attorney. I'm gonna have everybody in the room that we need to be successful for the first time in the South. It's Gonna be the biggest thing Birmingham has ever had.

Say, let's. Bro, I'm in there.

Can I ask a question?

Because what's up, bro?

Like, I said, I had mentioned you in the interview we just did with Romel, and I said, you guys are making real estate look sexy. Meaning, like, to be a rapper. Aside from the wealth, the status of it is sexy. What is the pushback y' all dealing with because y' all don't look traditional or are y'.

All.

Are y' all getting pushed back?

I'll stop first. So, yeah, I would say yes and no. Right. So from. From a social media standpoint, like, people love it. Right. They want to see that you. Like, if seeing is believing in our community, like, if you got a Rollie, if you don't got nice cars, you ain't really doing it. So I was never really a fan of even doing that because I didn't really know jewelry. I ain't. Like, I didn't come from seeing my dad didn't have cars. So.

Yeah.

All I knew was just doing the real work.

Yeah.

But as I started teaching more online, people like, yo, when you gonna get this? When you gonna get that? I'm like, I don't need that. Yeah, right. But I actually said, now, let me. I gotta do something. Because seeing is believing. But the other side of it, I went. I had a closing. Actually, like I told you last, the three. It was three facilities that we just purchased probably about six. Six months ago, eight months ago. I bought the facilities from them. When we went to closing, I had my Lamborghini. But as soon as I got to closing, I actually got told one of my. My video guy who was recording me, I told him, get in the car and actually park the car up the street. We're gonna walk.

Yeah.

I didn't even want them to see me at that point because I felt like when I was buying a facility, I'm positioning myself as, like, not somebody. I got a lot of money. Because if you got a lot of money and you buying this deal, well, you could pay for it. You know what I'm saying?

Yeah.

So if I want to get at.

A good discount, I can't be having rollies and rooms. This is room. Room. You can't do all that.

Yeah.

You know, so I think when you actually really doing the real business, at least from self storage standpoint, you tuck in your chains. Like, if you. They look at it as a. If you doing all that, you really ain't got the money. Because wealth is quiet. Like Rich is loud, wealth is quiet. So when I'm in really in the rooms doing the real business deals, I'm just coming clean. Might have a rolling on plane, Jane.

Yeah, that's because, like, if you know, you know. Yeah.

But all the extra loud stuff is really a no go from what I've seen. That's just my experience.

Same thing for me. It's the rich ninja tax.

Right?

This is. This is a real estate podcast, the Rich Ninja Tax. Here's the pushback. Here's where it gets hard for us because I hire our people to do our work.

Yeah.

So quick example. I renovated a block of properties in Michigan. The first one, the guy charged me four grand for the roof. The second one, four grand. The third one, eight. I'm like, yo, what's. Like, what happened? I thought we. We got. We locked in at 4. He's counting my money the whole time, right? The fifth one, more more. I had to switch out. I'm like, yo, you going a little crazy. You doing too much, right? So that they don't understand, like, how where we came from, the struggle for you to lose or have to give up your portfolio that you stood on so proudly hurt like you went through something to get where you at now? The rich tax is crazy. Even with an oil change, right? He drive just driving nice cars. So cars we. We love. Not even. We don't love them. We just got them. Right. People just assume so much with a car. I actually stopped showing my car collection on Instagram. Like, if you go all the way back, you see me sitting on, like, a convertible next to a Rolls Royce, next to a Maybach next to a Porsche. Right? And I'm just like, I don't know what I'm gonna drive. It brought, like, such a. The wrong people to my mentorship. And I was like, you're not getting a Maybach in two in a year. Yeah, right? Like. Like, I've been in the game since 02. Fist fighting with tenants to be where I am today. Don't ask me to teach you how to get this tomorrow. Like, you gotta. You gotta start where I started. I'm gonna help you fast track and amplify. But, like, the expectations sometimes of people seeing what. Where we are to where they are is kind of crazy.

Are you familiar with this relationship show called Eight at the Table? No. All right. The guy that created it and producer, his main source, real estate, he's made millions. And he said, what I've seen in the entertainment industry is I can make this in three months. Now you got to be rocking in entertainment, which is a real 1% of versus in real estate. With the information, he said, what I can make an entertainment in three months would take me about a year and a half in real estate. That's why he's into it. But he's never gonna leave the bread and butter of real estate. So that's why when people come to y' all and they're looking, they're like, give me that fast come up like, I think I could get as an entertainer. Yeah, y' all don't look like y' all struggle. Y' all don't look like some old in wheelchair. Excuse me, old dudes. I'm just keeping it real. So that's why the perception is, oh, I can jump track where they at. Which is not the case.

We gonna help you do it faster. So you may have beautiful. You have four facilities.

Five.

Five facilities, right. So now you can see everything. You could probably analyze one in, like, two days. Let's just say where somebody who's outside of the game might take two months and still be scared. They come to you. They rock with you. I. You got them in because you know what a good facility is and how it's producing. The same thing with me, I went through it. I know how to build from the ground up. I could look at land in five minutes and say, buy the piece of land we going to build for 169, sell for 225. That's what you're going to get. It's not going to make you, like, where I'm at in a year, that sometimes the pushback I get is like, they just want too much too fast.

Yeah. Nah, you. Yeah, you said it, bro. I think real estate is not fast money, but it's for sure money, Consistent money, like retirement money. That's why I love it. Right. Because, you know, you can make a couple grand a month. You can make $100,000 on the flip, 200,000. And you probably could make that much faster than another business. Right. But it's just a. Safer, more consistent.

Yeah.

I think for you, for your retirement, that's. That's really what we need to understand, that we can't have instant gratification. And I do feel that just social media and the flash and what we've always represented in our culture, we represented live fast, blow money fast, and now we just want to get everything fast. And we. What we're doing now, like you having this platform is changing that narrative. Right. And that's all we could do is just keep consistently putting out the message to change the narrative.

I bet you told them where to find you. Perfect guys. That wraps up this episode of Brick by Brick with Charles Noonan and my guy, Ramel Neuers. I don't know if I got to tell you how much of a fan I am of what you.