Colin Brown demonstrates eCopy Suite, a platform for generating sales copy. You create an offer with product details, target audience, and pain points, then choose from frameworks like Dan Kennedy or problem-agitate-solution to generate a full sales page. You can highlight sections to regenerate or rewrite them before exporting to your website or email.
First thing you want to do is log in to eCopy Suite. You're going to come to the dashboard. The first thing you want to do is create an offer. An offer is a summary of all the elements that are required to create good sales copy. So if I find my saved offers here, I could go ahead and create a new offer by clicking on Add Saved Offer, or I can edit one. For the sake of time, I'm gonna just go ahead and select one and edit it. Let's take AI chatbots. So you're going to put in the offer name, product name, target audience, the desired outcome, the timeframe to get results for the product you're selling, the pain points, USP, features and benefits and impacts, any epiphanies or turning points, some supporting statistics, a case study or testimonial, and some of the offer components, a guarantee, any details on an event or webinar, the price, some upsells, downsells, support details, and language. If you don't know the answer to some of these, you can go ahead and run it without it. It's better to fill them all in because you'll get better results, but it's not required. Go ahead and click on submit. Now you have a saved offer. Then you want to go ahead and create copy. You want to give it a name. You can choose your AI model that you want to use, and then you can choose a copy framework. There's a long-form sales page, USP generator, webinar signup, short-form sales page, opt-in, thank you, a free challenge, a workshop, SaaS homepage, downsell, upsell. And then they have sales copy based on some of the famous copywriters of the day, Dan Kennedy, Frank Kern, Ramit, John, Joanne Waibe, Neville. And then they also have a framework for the hero's journey framework and the problem-agitate-solution. So these are definitely some of the most popular frameworks out there for writing sales copy. You can go ahead and select one. Let's use the Dan Kennedy style. I'm going to go ahead and change this to— so you can actually create multiple versions of the same copy using a different framework. Then you'll just select your offer that you've created previously, and it will fill in all of the elements. Then simply click on Generate Content, and here you go, sales copy based on Dan Kennedy's framework for writing sales copy. If there's something you don't like, you can highlight it and click on regenerate. You can click on rewrite. If it all looks good, you can go ahead and click on save and then simply copy and paste this content into your website, your sales page, your email, whatever it is you're using to sell your particular product or offer. It's super easy to use. It's very focused. It does one thing really well, and that's generate excellent sales copy for your product or your offer. We can't wait to see what you're going to create and hope you are very successful in selling your product or service. Grab a copy with a special link and special offer, and you'll never sit in front of a blank screen again when you sit down to write your sales copy. Happy selling!
