A short YouTube talk by Dr. Kira arguing that logical arguments alone fail to change behavior; connection and storytelling are needed to overcome bias and achieve cross-functional alignment. The speaker promises to share a specific storytelling framework used with Fortune 500 executives to break through bias and build alignment without force.
You said it perfectly. You've presented the data. You've made the logical case for why marketing and operations need to align. Yet nothing changes. Here's the truth that most leadership books won't tell you. Logic doesn't reduce bias. Connection does. I'm Dr. Kira, and today I'm sharing the exact storytelling framework I use with Fortune 500 executives to break through bias and create genuine cross functional alignment. Not through force, but but through narrative. Let's start with why your carefully crafted logical arguments keep failing.
