Eric DeeranOne mission — help agency owners build businesses they actually love running.

A $25K Deal Off $400 In Ad Spend

21 Oct 2026 · 0 min

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In this segment, Eric Deeran shares a case study where a client secured a $25,000 contract after spending only $400 on paid advertising. He contrasts this success with scenarios where acquiring a first client can require $2,000–$2,500 in ad spend. Deeran emphasizes that throwing large sums (e.g., $5,000) at ads without testing is a common misconception. Instead, he advocates starting with modest daily budgets of $20–$30, testing multiple ads to identify which perform best, and then scaling those winning campaigns systematically to minimize financial risk while optimizing return on ad spend.

I had one client close like a $25,000 deal off $400 in ad spend. And then there's also other ends of the extreme where maybe you might have to spend $2,000, $2,500 to get your first client. But we are never just chucking $5,000 in ad spend and just saying, okay, I hope it works, right? Because I think that's a common misconception a lot of people have. We are starting at $20 a day, $20, $30 a day. We're figuring out which ones are working and then we're scaling those systematically without risking too much money.