Eric DeeranOne mission — help agency owners build businesses they actually love running.

Would You Invest Your Friend's Money?

21 Oct 2026 · 0 min

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In this short monologue, Eric Deeran argues that a trustworthy investment advisor should first invest their own money before managing others’ funds. He claims that if he truly excelled at investing, he would naturally allocate his own capital to achieve the best personal returns. Deeran emphasizes that he “practices what he preaches” by applying every strategy he recommends to his personal accounts and business, serving as a “guinea pig.” He acknowledges both losses and gains, using this personal track record as proof of his legitimacy and credibility to clients.

It's kind of like saying that you invested your friend's money instead of investing your own money. Because if you were really good at investing your money, why wouldn't you just invest your own money and get a better return for yourself? That's what I never understand. That's why we practice what we preach, and we literally do this every single day. I'm not one of those guys that isn't practicing what they preach. Everything that I work with our clients on and give to our clients is everything that I have personally done for my own accounts, for my own business, and I have lost money or made money with it, and I am the guinea pig for that. So this is just to show you that I am legit, and this is the proof of it.