Eric DeeranOne mission — help agency owners build businesses they actually love running.

Put Your VSL Inside The Ad

20 Oct 2026 · 1 min

Watch on YouTube

0:34

In this short YouTube video Eric Deeran walks through a green‑screen ad he created that showcases a client’s results. The ad follows a 30‑40 second talking‑head format where he states the client’s achieved outcome, explains the specific approach used, and then transitions into a “sketchbook” nurture ad that effectively embeds the VSL inside the ad itself. He argues that viewers now consume VSLs primarily within ads rather than on landing pages. He shares campaign performance: cost per call $716, 11 calls booked (still running), and an approximate 3.1× return on ad spend.

Chapters

This one is a green screen ad with me talking over one of our client results that we were able to get. And it basically starts along the lines of saying, this guy generated XYZ result in XYZ timeframe, and here's how we did it. And then it's 30 to 40 seconds of me talking about what we did for him. And then it again, you'll notice a recurring theme here, goes into a sketchbook ad on the back half of that to where we have that nurture asset. I think about the sketchbook ad as like putting the VSL in the actual ad because no one's going to consume the VSL on the actual page anymore. They're only going to consume it in the ad typically. Is what we've seen. And for this one, we had a cost per call of $716, 11 calls booked, still currently running this, and it's about a 3.1x return.