Eric DeeranOne mission — help agency owners build businesses they actually love running.

Just Charge More Money

21 Oct 2026 · 0 min

Watch on YouTube

0:23

In this segment, Eric Deeran argues that the most effective way to increase business profitability is to raise prices. He explains that undercharging forces businesses to hire more staff, compresses profit margins, and reduces the time available to deliver high‑quality outcomes for clients. Deeran emphasizes that pricing should be based on the outcomes delivered to the client rather than the internal cost of providing the service, urging business owners to evaluate their monthly charges against the results they achieve.

And one of the biggest things that you can do to make your business more profitable is to just simply charge more money at the end of the day. Because if you're not charging enough, you have to hire more staff, your margins are compressed, you don't have as much time you can actually dedicate towards the client and getting them the best result possible. And so first off, we want to look at what are you actually charging every single month and what sort of outcomes are you getting the client, right? Because all of your pricing should be outcome-based, not based off of how much it actually costs you to do the work, which is what most business owners do.