Eric DeeranOne mission — help agency owners build businesses they actually love running.

Stop Only Charging Monthly

20 Oct 2026 · 0 min

Watch on YouTube

0:21

In this short instructional video, Eric Deeran explains that many advertisers struggle because they charge clients only on a monthly basis. He argues that this billing model slows down return on ad spend (ROI) and forces the business to finance ad costs, leaving cash on the table. Deeran promises to outline alternative billing approaches that enable faster profit realization and more efficient cash flow, encouraging viewers to shift away from pure monthly packages.

One of the number one reasons I see people struggle with ads is because they only charge monthly for their packages, and I'm gonna explain in this video exactly what you need to be doing differently so you can ROI faster on ads and actually make a profit faster instead of constantly billing people on a monthly basis and financing them through your business. Because most people are only charging monthly and they're leaving a lot of cash on the table when they're doing that.