Eric DeeranOne mission — help agency owners build businesses they actually love running.

Ads That Teach Build Trust

20 Oct 2026 · 0 min

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In this short monologue, Eric Deeran argues that incorporating an educational component into advertisements dramatically increases trust. He explains that when an ad teaches the viewer something, the viewer feels a sense of value and credibility toward the advertiser. Adding proof that the taught concept produced real results for others compounds that trust further. This heightened trust leads prospects to willingly submit their contact information and schedule calls at rates far higher than those achieved with basic image‑only ads.

That is the biggest thing that I've seen is you have to have some sort of educational aspect to your ads, people, because when you can teach somebody something, they automatically trust you more because you taught them something. And then if you can show them proof that what you taught them resulted in results for somebody else, then what happens is you compound that trust. And by the time they click on that ad, they put their lead information in, they book a call with you, they already trust you way more than if you were to run some basic images.