Eric DeeranOne mission — help agency owners build businesses they actually love running.

Never Say Your Call Is Confirmed

19 Oct 2026 · 0 min

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In this instructional monologue, Eric Deeran advises that appointment messages should describe the call as "tentatively scheduled" rather than "confirmed." He explains that labeling a call as tentative prompts recipients to follow the required pre‑call actions—such as watching a video and completing other steps—because they must still confirm the appointment. By contrast, stating a call is already confirmed reduces compliance, as recipients feel no further action is needed. Deeran’s guidance is aimed at increasing engagement and conversion through careful wording.

Then our headline, you mimic this exactly. Your call is tentatively scheduled. Please follow the directions below to confirm. Now, the reason we say it's tentatively scheduled is because we want them to take these actions that I have below to confirm the call. If you just say that their call is confirmed, then there's not as much compliance of them going through the rest of these steps on this page, and they're not going to watch the video or complete as many of the steps as they otherwise would if you say, hey, it's tentatively scheduled.