Eric DeeranOne mission — help agency owners build businesses they actually love running.

Why Offer Ads Can't Scale

21 Oct 2026 · 0 min

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0:21

In this brief segment, Eric Deeran explains that simple, offer‑style ads—characterized by a black background and white text that directly present a promise (“your avatar will get this outcome”)—are highly effective for launching a new client’s account. They generate cheap initial leads because Meta’s algorithm can quickly match the ad to the right audience. However, Deeran notes that these ads fail to scale beyond the initial phase because they lack educational content that would nurture and move prospects further down the funnel.

These work really well when we're launching a new client's account is this black background, white text, just the straight up offer. So for this one, it's like if your avatar who wants this outcome will help you get this outcome, these work really well. They just cannot scale. They're really good at getting you cheap initial leads because Meta can match it with the proper person very quickly. They typically are not scalable because again, there's not a lot of educational components to the actual ad.