Eric DeeranOne mission — help agency owners build businesses they actually love running.

It Was My Own Money, Not Clients'

19 Oct 2026 · 0 min

Watch on YouTube

0:24

In this segment of his YouTube video, Eric Deeran reveals that he has personally spent $4.7 million of his own capital on Meta advertising, displaying his ad account as proof. He emphasizes that this expenditure is distinct from the common claims made by many self‑proclaimed marketing gurus who boast about spending millions on behalf of clients. Deeran argues that risking one's own money carries a fundamentally different level of accountability and credibility than using client funds, and he critiques the industry practice of inflating success by citing client spend without personal financial risk.

You can see here, we've spent $4.7 million on Meta ads. This is our ad account, as you can see here, and that is my own money. This is not me saying that I've spent $4.7 million of our clients' money. This is me saying I've spent $4.7 million of my own money. That is very different. There are so many gurus out here talking about how they spent millions and millions and tens of millions of dollars of their clients' money, but not their own money. It's very, very different when you're putting your own money on the line.