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Why This Ad Can't Scale Alone

19 Oct 2026 · 1 min

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In this brief commentary, Eric Deeran examines the "POV Swiss" ad, a B‑roll video overlaid with static text that showcases an aspirational outcome for the target audience. He explains that the creative delivers minimal education and works well for top‑of‑funnel (awareness) and bottom‑of‑funnel (conversion) stages, but it fails to build trust needed in the middle‑of‑funnel. Deeran shares performance data: roughly $10,000 spent generated $46,000 in revenue, yielding a 4.53× ROAS. Despite the solid return, he warns that the ad cannot be the sole creative in a campaign because it does not scale effectively on its own.

Chapters

Here's another ad. It's called POV Swiss. You might have seen this one, and it's basically just a B-roll video with static text on screen talking about an aspirational outcome that the audience wants. And so this one doesn't do a lot of education, but the reason I think this one works really well is because these— is because our audience is watching these other types of ads and then they see this one. It's very good for top of funnel or really good for bottom of funnel, but it's not good for middle of funnel. It's not going to actually build trust with somebody prior to that call, but it's good for scooping people up at the top of funnel or scooping people up at the bottom. But I would not run only this ad because we spent about $10,000 on this ad and generated $46,000 at a 4.53x ROAS, which is not bad. But this one alone, we've tried, you can't scale this one alone. It just does not work.