The video provides a concise walkthrough of the Fielo B2C loyalty program called “Master Mamá” (Master Mom), designed for pregnant and nursing women in Latin America. It shows the initial landing page with a short introductory video, then demonstrates the logged‑in user experience: earning points through four main activities – Mom Academy (educational video modules with quizzes, organized into basic, intermediate, and advanced levels and eligible for certification), community participation via Salesforce Chatter (posting questions, answering, voting for best of the week/month), completing generic or product‑specific surveys, and submitting purchase invoices (with tips for optimal photo capture). The presenter also displays the user’s profile, history of actions, earned levels, badges, completed courses, survey participation, and redeemed rewards. Finally, the portal’s configurability is highlighted, noting that Salesforce Experience Builder enables easy branding and component arrangement to match the client’s guidelines.
