In this promotional presentation, the speaker highlights that 77% of incentive and loyalty programs fail, suggesting that many companies are not meeting objectives such as higher partner productivity, market leadership, or customer loyalty. The speaker argues that spreadsheet‑based management is inadequate and introduces Yello (Fielo) Incentive Automation Software, a rules‑based platform that delivers a personalized portal, performance analytics, and leverages behavioral economics. The core premise is to reward the specific behaviors that drive desired outcomes—such as watching product videos, acting as brand ambassadors, completing training, or engaging in marketing activities—rather than merely rewarding end results. The solution is positioned for both B2C and B2B contexts, promising increased loyalty, stronger sales pipelines, faster and larger deals, and the flexibility to incentivize any chosen behavior.
Chapters
Did you know that 77% of incentive and loyalty programs fail? Think about that. Now look at your own company. Are your selling partners not paying attention to you? Maybe they're not doing what you want them to do, or they're even taking their business elsewhere. The bottom line is you're not achieving your objectives. Is it higher productivity from your selling partners? Looking to be first in a new market? Or maybe fostering greater loyalty from your customers? You need a new approach. It's time to stop using spreadsheets to manage your incentive programs and look for something better. Introducing Yello Incentive Automation Software. Our platform enables you to create innovative rules-based programs. Not only that, you're now able to deliver a personalized portal experience that includes performance performance analytics. And all of this is based on proven behavioral economic principles. Let me give you an example. You're looking to foster greater loyalty with your customers. Instead of rewarding the outcome, reward the behaviors that drive the outcome. Get them to watch a product video, take actions on your website or app. Think about rewarding people for becoming brand ambassadors. Each time you successfully reward a behavior, you're one step closer to achieving your outcome. We don't just help incentivize loyalty though. Whether it's B2C or B2B, you're always going to be trying to find new ways to boost productivity. In addition to rewarding for sales results, start thinking about the ways that you can incentivize the behaviors that lead to the results. For example, by incentivizing marketing behaviors, your sellers will develop a stronger pipeline. If you incentivize and reward the completion of product training, it will translate into faster, bigger deals. Fielo isn't just powerful because you can incentivize training or even marketing. But imagine having the ability to incentivize any behavior you want. Now that's the power behind Fielo.
