Fielo's Customer Loyalty solution

Name: Fielo's Customer Loyalty solution
Uploaded: 2021-02-22T15:23:59+00:00
Duration: 1 min 41 s
Channel: Husseni Rasiwala-Yali
Description: The video highlights the problem of low customer retention—averaging under 20%—and questions whether loyalty programs truly drive brand loyalty or…

22 Feb 2021 · 2 min

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1:41

The video highlights the problem of low customer retention—averaging under 20%—and questions whether loyalty programs truly drive brand loyalty or purchase decisions. It argues that effective loyalty hinges on two pillars: a compelling customer experience built on relevant, value‑exchange loyalty points, and strong customer recognition, noting that 80% of businesses still rely on email marketing for retention. Fielo’s solution is presented as a six‑step, point‑and‑click platform that simplifies loyalty program creation. The steps include targeting and filtering customers by demographics, incentivizing desired behaviors through rule‑based options, rewarding actions via points, catalogs, and redeemable incentives, and monitoring results through a single‑pane analytics dashboard. With over ten pre‑built incentivization templates, the platform promises rapid deployment and smarter, experience‑focused loyalty programs.

Chapters

With the average customer retention rates being less than 20%, do loyalty programs actually influence brand loyalty or purchase decisions? Why have a loyalty program if it doesn't generate loyalty? More importantly, how do you build effective programs that generate loyalty? A compelling customer experience creates all the difference, and it depends on two things. First, a great relationship between a customer and a brand. Is your loyalty program relevant to them and can all All of those loyalty points result in a value exchange for them. Second, customer recognition. Do you know that 80% of businesses still rely on email marketing to assist with maintaining their customer retention rate? Emails recognize customers. They encourage repeat purchases. The best loyalty programs shift the focus from increasing customer spend to creating a compelling customer experience. At Fielo, we help you simplify customer loyalty. Fielo helps you reimagine your customer loyalty management by breaking it into 6 point-and-click steps. Target your customers and filter aspects like income, geography, and, and family demographics. Incentivize key behaviors with rules from a wide variety of options and reward these behaviors with points through reward catalogs, redeemable incentives, and more. Finally, track your campaign performance through a single-pane analytics window. With over 10 pre-built incentivization options for your industry, You can quick start your customer loyalty in minutes. Drive smarter customer loyalty with Fielo.