Find out why your CIPM is not moving the needle

Did your channel incentive program, when first introduced, take off like a rocket? High partner engagement, big ROI, only to have faded later? Or maybe your program never got on its feet in the first place. Because to be successful, a channel incentive program requires both a rocket engine initially and continuous rocket boosters to sustain and grow that energy and performance. Is your channel incentive program missing the mark? If so, it's time to take a good hard look at what you've been doing and develop a changeup strategy. First, let's look at recent history and see how we got here. With the rise of tech companies, the late 1980s saw the advent of point programs, copied largely from the B2C customer loyalty world. In the 2000s, rebates became the preferred reward mechanism. Since then, little has changed. It's been largely a rinse and repeat model the club "sell something, get something, sell something again, get something again." And that song has grown old. Declining engagement, rising costs, diminishing return on investment— incentive programs have become stale. It's time to remove the shackles of traditional incentive models. With Vialo, you can incentivize your channel partners for any behavior, not just the desired end result. And you're not limited to single-action incentives. Remember the "do something, get something"? Now you can measure and reward your partners' performance over a time period you specify, and can use totals, frequencies, and averages in your incentive design. As for rebates, don't abandon them. Instead, enhance their power. Fielo enables you to combine single-action sales rebate programs with time-based incentives that reward the behaviors that drive those sales. Remember, it's time for innovation. It's time for Fielo.