How to reward channel partners

Name: How to reward channel partners
Uploaded: 2021-02-22T13:15:59+00:00
Duration: 1 min 24 s
Channel: Husseni Rasiwala-Yali
Description: In this promotional video, the speaker explains that well‑designed channel incentive programs can drive partner behavior, market share, product launches…

22 Feb 2021 · 1 min

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1:24

In this promotional video, the speaker explains that well‑designed channel incentive programs can drive partner behavior, market share, product launches, and revenue, but traditional hard‑dollar rewards such as catalog points and rebates can cause escalating costs and diminishing ROI. The speaker introduces alternative, lower‑cost reward mechanisms that stay within the vendor’s ecosystem—marketing development funds (MDF), virtual‑currency‑backed business benefits, and partner‑level points. By substituting part of a rebate with a proprietary virtual currency that partners can spend on business services, companies can potentially cut reward expenses by 30‑50% or more. The video concludes with a call‑to‑action to download a free Fielo ebook that details how to reduce channel incentive spend.

Chapters

Channel incentive programs, designed right, can be incredibly successful in changing behaviors, gaining share in new markets, launching new products, and amping revenue. But with that comes increased high-reward costs—increases that are not necessary. You're probably more familiar with the classical mainstay reward types: catalog points and rebates. Both are hard-dollar costs and rise at the same or increased rate as your incentive of program return. So what can you do about rising reward costs and decreasing ROI? There are now other reward types available that have a soft dollar cost or that remain in your ecosystem. Funds like marketing development funds, virtual currency supported business benefits, and partner level points, to name a few. For example, you replace a part of your rebate reward with your own virtual currency, which channel partners can use to buy business benefits benefits from you. By getting creative with your incentive program rewards strategy, you can save 30, 40, 50%, or more on your rewards costs. Fielo has put together a beautifully crafted free ebook that helps you reduce your channel incentive spend. Check it out at fielo.com today.