Challenging Process

Kenny Chapman (the Blue Collar Coach) explains the need for contractors to deliberately challenge and redesign their business processes to create more freedom and profitability. He contrasts personality-centric companies (where the owner controls most decisions) with system-centric companies, endorsing systemization (influenced by Michael Gerber) and recommending iterative, one-process-at-a-time changes (examples: phone answering, dispatch, sales, marketing, leader time).
Chapters
Hey, everybody, Kenny Chapman here, the blue collar coach, coming to you with this week's video version of Freedom Friday Focus. Now, this week we're going to talk about challenging process. I spend so much time helping contractors improve systems, figure out better ways to make more money, to create more freedom, to enjoy more life. And to do that, we have to challenge some process. See, I don't care how small your company is or how big your company is, you, you've got some processes. The challenge that I have is many of those have not been consciously chosen. So there's a couple different ways. Michael Gerber taught me a lot about systemization, which is one reason that I was able to create the companies that now I own and operate myself and helping clients do the same all across the U.S. canada and Australia. There's a couple different things I want to make as a distinction today. One of the things is we can have processes that support a personality centric company. Personality centric, or we can have processes that support a system centric company. Now, we all have big personalities and we've got the egos enough to be in business or be top leaders or whatever that is. So oftentimes we feel that we need to make all the decisions and we need to be involved in everything and we can't let go of anything. We start out as most of us, myself included, I started out running drain cleaning calls. That's where I began in this industry, by myself in a truck. What would I do? I would run calls all day. Then I would try to meet with back then yellow page reps and different things like that to make the phone ring. And then when I got home, whenever that was, I went, put on my bookkeeper hat and began to do that. And during the day I was a CSR and a dispatcher because I was creating my own calls from the people that called in. I'll date myself even more on my pager that I would have to call back. So personality centric oftentimes just becomes the default system that contractors create because we think, well, it's about me. I'm the one doing it. I've got the best way. Okay, fine, that's true in the very, very beginning, but that's not true very long at all. We come from the field, we try to replicate these things. Once we get into the office, my goal for my clients is to become a system centric company. Now, don't be alarmed. You don't have to forget your personality. You don't have to give up having some control over the decisions that's not what I'm saying. People that create systemic companies that end up having the challenges that come with having remote ownership or management or whatever is because they haven't had a system that still gives them the information. What gets reported or what gets measured improves what gets measured and reported improves exponentially. And so you've got to look at where are those areas that you need to let go of something. You need to challenge a process one process at a time. Maybe it's the way we answer the phone. Maybe it's the way we dispatch our text. Maybe it's our sales system. Maybe it's our marketing plan. Maybe it's how I use my time as the leader. I no longer want to be the head cook and chief bottle washer any longer, which is how we start. And sometimes we have a hard time getting out. Challenge your process. Look at these things. If we can help you reach out to us. I'm Kenny Chapman, the blue collar coach. Until we talk again, have a better than fantastic day and I'll see you next time.










