4:21

A short YouTube message by Kenny Chapman (the Blue Collar Coach) about self-deception in running a service business. He recounts bringing in a consultant to reveal blind spots, contrasts believing what is not true with refusing to accept truth, and urges leaders to seek coaching, join peer groups, and take action grounded in gratitude and enthusiasm. He frames a company as the sum of its leaders' choices and encourages leaders to reassess beliefs, attraction methods, and daily practices.

Chapters

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