4:10

Kenny Chapman (the Blue Collar Coach) speaks from a client site about the importance of technicians in HVAC/plumbing/electrical companies. He argues technicians are honest, capable of connecting with customers, but need guidance and training; investing in their development (including paying wages for training/meetings) improves company ROI. He illustrates the point with an anecdote about a technician who adopted his "power of because" technique.

Chapters

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