The Best Person for the Job

Hey everybody, Kenny Chapman here, the blue collar coach, coming to you again with this week's edition of Freedom Friday Focus by Video. And this week we're talking about the best person for the job. And I write about the analogy that uses the recruiting of national college athletes. Earlier this week was national signing day in the United States. This is a big day. These young kids that heck, they just passed puberty a few short years ago and now they're life changing in some cases multimillion dollar decisions or potentially anyway, based on what they're being told from the recruiters of a university, from the different people that address the academics of it, the different people that address the sporting programs and the different things. But at the end of the day when it comes time to really try to sign that top talent, that top athlete, regardless of whatever level, it could be at a community college trying to get the best talent that they can get, or it could be at one of the top national championship caliber colleges out there. They always call in one person and that person is the head coach. And the head coach flies into whatever town, wherever it is, and that head coach goes over to mom and dad's house and sits in the living room with a cup of tea or coffee or whatever, talking to mom and dad. Selling them, understand this, this is selling because it's the laws of persuasion, it's the laws of influence. They're trying to sell their program to this family as to why their son or daughter should go to college there. Now why are they the best person for this job? Well, they're the best person for the job because the buck stops with them. They have all the understanding, they're calling the shots. They're the best educated on the benefits of how their program and what they're going to do is going to improve this young person's life. Now understand, they don't hang out with the technical aspect of how the campus is laid out and what time the grass gets cut. And you can get great degrees at all kinds of universities all across the country. So certainly a good education is a piece of it. But guess what, they're talking more about other things. How is this young person going to grow up in the next four years in this college? How is their life going to be impacted forever based on the decision that they made? They, they're tying benefit and they're tying emotion into this family's choice of where their kid is going to go to school. Now how about for us? Why are our technicians and our frontline people the best people to make the sale when it comes to being in our customer's homes because they have the education, because they do have the technical ability and the knowledge, they know what the product and service will do. Now it's up to you and I to help get them to realize that. Hang out on the benefit. Hang out on the fact that, man, you come to this school, you might win a national championship. You install this equipment, you're going to watch those utility bills go down and fall as you put more and more of your hard earned money in your pocket every single month. This is what we've got to look at, ladies and gentlemen. I hope today's analogy will help you just a little bit. Put it in your own words, play with it a little bit. But the reality is we've got to get less technical, folks. Less technical, focused. Easy for me to say for our frontline team and hang out with benefits and emotion for our customers. I'm Kenny Chapman, the blue collar coach. Until we talk again, have a better than fantastic week and I'll see you next.