Traveling Hat?

Hey, everybody. Happy magic Monday. I just want to touch base with the importance of messaging today. When you think about messaging, when you're speaking to your client, you don't market to a target demographic. You market to a specific avatar, a specific person. They call them marketing avatars. And actually, you want to speak directly to an individual. Here's my point. The lovely Christie ended up buying this hat recently, and she bought this hat because it was marketed a hat that packs well, a hat that travels well. Now, here we are on Maui having our kind of second honeymoon. Well, I don't know if I'd call it that, but we were here for work and having a great time, and she was looking for a hat, and it said it traveled well. Therefore, it spoke directly to an intentional thing that she wanted to do with this said hat. Now, it could have been marketed a lot of different ways. It could have been marketed, oh, look at the quality. Look at this, look at that. Look at whatever. But it wasn't. It was marketed as a travel hat. Therefore, it spoke directly to her for something that she really was after. And there's force. You made a purchase. What about you? When you're speaking to your client, your brand should magnetize some people to bring them closer to you, and it should repel some people to bring them further away from you. If she wasn't interested in traveling, she might not have bought this hat. If they wouldn't have had that messaging, she definitely wouldn't have bought this hat. How about you? On a magnificent magic Monday like today, think about how you're speaking to your clients. Speak directly to them. Don't speak to a group. I'm Kenny Chapman, the blue collar coach. Until we talk again, have a better than fantastic day. See.