Kenny Chapman shows contractors how to add low-cost upsells to existing sales. A $300 item with $30 in costs leaves room for profit maximizers: add $0.30 or $0.99 extras that go straight to your margin instead of getting eaten by overhead.
$0.30 and $0.99 (extra soda / fries analogy).
Retail ~ $300 with hard cost ~ $30.
"I'm Kenny Chapman, the blue collar coach."
What are your profit maximizers? Kenny Chapman here, the blue collar coach. Freedom Friday Focus. I want you to think and focus on profit maximization. What do I mean by that? Most contractors live in the sea of sameness. Most people are grinding it out for two points, three points, maybe crushing and getting five points. That's not okay. Here's what I want you to think about today. If you're at that two points, if you're at that three points, if you're at the 20 points, regardless, regardless of what it is, I want you to think about what we call profit maximizers. What is that? Would you like to biggie size that? How much profit is there in that extra 4 ounces of soda with that extra 20 French fries that goes into that combo meal for your. The the client has already been marketed to. They're at the drive up window. They have already invested and met the overhead of that burger and fry combination. Now when you add $0.30 $0.99 to that profit maximization, I want you to think about your business. I wanted you to think about your line extensions, your add ons, the different things that you have. What do you have that might retail for $300 and it has a hard cost of maybe 30. Where's that? You pay somebody for the installation. It provides a lot of value for a client. And then there's profit maximization that goes straight to the bottom line. We're hitting summer. Many of you are getting very busy. Now is the time to maximize your profit. I'm Kenny Chapman, the blue collar coach. Until we talk, make it a better than fantastic profit maximizing weekend. See you soon. Cheers.
