Short motivational guidance for entrepreneurs presenting three essential communication actions: (1) be seen to avoid being overlooked, (2) be heard so your message emerges as important, and (3) get on stage to speak directly to people. The clip emphasizes visibility, audibility, and public speaking as necessary for business impact.
So, three things entrepreneurs need to know about building a business, and number one is you need to be seen or you're going to be overlooked. Being overlooked is the thing that really kills an entrepreneur, because they're trying to build their business, and they're trying to make a difference, and they're trying to make an impact in the world, but it just cannot happen because they're being overlooked. Second thing you need to do is be heard. Your message needs to get out there. It needs to be able to be emerging in the world as something important and powerful, and you need to be able to stand tall on it. Number three, you need to get on stage, have to get that message out into the world. Because if you can't be seen or be heard, get up on a stage and talk to human beings, nothing's going to get done.
