Kimberly Hobscheid uses a burned tree in Santa Barbara as a metaphor for surviving business downturns. The tree lost everything above ground but kept its core intact, then regrew fully within two years. Her advice: hunker down during hard times and wait for conditions to improve.
About two years ago.
Foreign.
This is Kimberly Hobscheid with Entrepreneurs Rocket Fuel, and we're here in Santa Barbara. This place is absolutely gorgeous, all filled with foliage and nature. But it wasn't always the case. In fact, this is a place where they had an enormous fire come running through very recently, about two years ago, and. And the fire raged through this area, burning everything around. As you can see, some of the damage is still here from the fire that occurred. And what's interesting about this is that the. The tree itself, even though it was burned down to virtually sticks and nothing more and sort of a charred mass, hunkered down and was able to maintain its core, wait it out until conditions were right again, and then begin blooming again. And now it. You can see that it's full and absolutely healthy again. Now, that's sort of a parable, if you will, for entrepreneurship, because while sometimes you may be going through times that are really, really rough, if you hunker down and make sure that your inner strength is still there, then you can come back and thrive again. In just a couple of years. It can be difficult, but in two years, you could be fabulous again. Cheer.
