Create and Sell an Automated Course in 60 days or Less - Kat Halushka | Passive Income Web Summit

She's passionate, she's fun, and she's inspiring. Let's welcome our host, Kimberly from Entrepreneurs Rocket Fuel Web Summit, and a warm welcome to you. Thanks for joining us. And we've got an exciting guest coming right up. Kimberly, take it away.

Well, hello, folks. It's Kimberly Hobscheid with entrepreneurs Rocket Fuel and the Passive Income Web Summit. I am super excited. We actually have our kickoff speaker, Kat Haluschka. Kat in has done me a huge solid in bringing to us a really cool program which is ultimate course formula, which is how to create and sell an online course in 60 days or less. Our whole passion is being able to get people to set up and set it and forget it, strategies that can create passive income down the road that we can set up during COVID and then have pay us money for days, weeks, months, maybe even years to come. So, Kat, welcome to the program. Super glad to have you here.

Awesome. Thanks for having me. I'm super excited to bring this to your audience. This is something that changed my life and I know your audience is going to love it. Awesome.

Okay, so I'm actually going to step aside and let you take it over because you've got a whole presentation to give to us. Let's bring it.

Great. Thank you. All right, well, hey, guys, and welcome to the training. I'm going to be the one speaker who's going to have the slides, and that's because there's actionable steps in here. Guys, this is something screenshot it, make notes, make sure you're actually writing this down because this is an exact system that I used in my business to take it to multiple six figures. So we're going to talk today about how to create and sell online courses in 60 days or less. And I'm Kat Halushka. I'm certified coach over at SuccessRoad Academy. And today I'm going to share with you those exact steps on creating courses. I'm going to dive in. But first, I really want to know, what industry are you in? Just go in the chat box, drop it in. Where are you from, what industry you're in? It's going to help me shape the information that I'm going to deliver you today. I want to make some very relevant examples for you so you see how the courses can work for you and your business. So just to give you a heads up, I'm going to talk really fast because I have short time and I'm going to go through slides very quickly. It's going to feel a lot like drinking from a fire hose. We're going to go through a ton of stuff very quickly, and at the end, I'm going to stick around and look at some of your questions. If I don't have a chance to answer them here, I will make sure I get the answers to you. So for those of you who just joined again, go ahead, drop me in a chat box. What industry are you in? And I'm going to check in on that. I got San Diego Biotech. Fantastic. And if you have any questions as we go along, just make sure to use the Q and A box. It's just underneath there and you can find a Q and a button. Drop it in there. I'll get a list and I'll make sure I'll answer all of those questions. Now, stick to the end of this training because I am going to share with you an incredible resource. It's the ultimate toolbox for creating and selling online courses. Now, this is a list of all the tools and equipment that we used in our business to create courses. We spend over $50,000 trying to choose and find the right tools and the right equipment. So we just put together a good resource for you where you can just go in and see exactly what it is that we're using and I'll give you that link at the end of this training. Now, guys, just make sure you're actually paying attention over the next 45 minutes because this information can and will change your life and business, just like it did for me if you take action on it. So turn off your distractions, turn off this Facebook, put away your phone. Make sure you're focused and you're fully present. Grab pen and paper so you can take notes, because you will be taking notes. We had students take as many as 15 pages of notes on just this training. So this is again, very actionable, very step by step. And I'm going to try to give you as much as possible of this training. So I'm going to try to give you as many steps and describe them as much as I can in the time that I have. And at the end, I'm going to invite you to work with us to actually bring your course through life. Because in reality, there's so much training out there. And guys, I'm sure you have heard about courses before and you have done some kind of training, you've read a little bit about it. But in reality, it's all about taking action. So this training is not going to do anything for you if you don't take action on it. So that's why I'm going to invite you to work with us so we can hold your hand and actually help you every step of the way. And you have no idea yet, but you really won a lottery today, Kimberly. And I worked out on an incredible, incredible opportunity for you. So I'll talk about that later. But before I dive in, let me start a little bit by sharing my journey and how courses changed my life forever. When I was growing up, I always wanted to start a business. My dad, he was the bread maker of the family. I'm born and raised in Russia, by the way. So this is my parents and my dad, he worked on the tankers as an engineer. What that means is like those big shifts that transport goods between countries. For me though, what that meant is he would be gone for six to eight months at a time. And so when I was growing up, it's like I had a dad, but I didn't have a dad because he was away all the time working, trying to make sure that we have food on the table. And he wasn't there for my birth or my first grade or my first concert because he was working. And so when I was growing up, I decided that I want to create a life for myself where I can spend all the time that I want with my family and friends and have all the money in the world to be able to do that. And so I knew that the business is the way to go. I seen people build big businesses, support themselves not having to have a nine to five job or go away for six to eight months at a time. And so I started a side hustle. While I had a full time job, I started a business on the side that was a web design agency. And so what happened is after work I would go to networking events, I would go to coffee meetings, sometimes as many as 40 coffee meetings a week that turned into a full time job. And so I would try to do anything I could to get clients. And then when I got a client, I would just not sleep and try to create those websites, then complete those projects for my clients at night. And so I get stuck in the vicious hamster wheel of never having enough clients and never having enough time to actually live the life that I want. And in reality all they did to me is it just ruined my health and ruined my life. I wouldn't get any sleeps. I started smoking just to keep stay awake, drink six Red Bulls a day, and literally just spend all my time working. But what's worse than that is I really felt like I failed and not just failed my parents and myself, but I failed my dream. The whole reason why I wanted to start a business is so I have all the time, all the money, so I can spend the time with family and friends. But instead I was stuck in a hamster wheel of constantly working, trying to get clients and trying to fulfill on my projects. When I did get the clients. And this is where I thought, well, okay, if I find a partner, a business partner who can go get clients for me, that for sure is a solution. And so I got a business partner. I hired different mentors. I paid over $200,000 in events, mentorship courses, coaching, and I just never got the exact steps that I needed to grow my business and not work all the time. Something still wasn't quite right. I still felt like we were spinning our wheels, although we were making more, still were working all the time. I still was stuck in front of a computer, sometimes as many as 20 hours a day. You know what definition of insanity is? It's doing the same thing over and over again and expecting a different result. And that was my insanity. I was still working all the time, but expecting to have the freedom.

And needless to say, it just didn't work. And this is where I found Successroad Academy. So around that time I met Iman at an event. I just circled him, he's right there on the screen. And iman actually spent six hours with me and my business partner over in McDonald's, like overnight, somewhere at the table in the back, breaking down our business model and showing us exactly how we can create the finances, the freedom, the time freedom that we wanted in our business. By the way, this is a close up of Iman and myself. So Iman introduced us to a systematic approach to the business. A proven step by step system that got us results that we wanted without being overwhelmed by all the work. And ever since then I created several courses. I actually created over 14 courses now. We followed the steps that Iman gave us. Build a community of over 4,000 entrepreneurs and got our business to 600 figures in less than three months. I started being the key person in my community. People started reaching out to me to work with me versus me, chasing them all the time. People looked up to me. I became published in numerous newspapers and magazines as a local expert. I've had to travel the world and speak all over the world, invited to top 1% masterminds in the world, in places like Maui. But more than that, I actually got to travel just for fun in the places that I always wanted because I finally had the money and the time that I wanted to so bad to fulfill my dream of having it all. And I started hosting events and speaking all over the world. We even had companies like Microsoft sponsor us to speak at their locations. Imagine big brands sponsoring you, talking about your passion and your business. And so this is where I knew for sure ways I wanted to join Success Academy team. I saw the impact that they're creating in the world and I wanted to get on that train. So I joined SuccessRoad Academy team so I can create that impact as well. And so the business model was to use online courses and webinars as a foundation of marketing for the business. So at this point Successor Academy has over 50 online courses and they're all based on the things that we actually learned as we were growing our business. So like ultimate course formula is what I'm talking to you guys today. So I'm going to show you exactly how we did that. And that's course built on Iman's knowledge and it's built with systems and processes that he used to create his courses and he used to sell millions of dollars worth of courses. So I'm going to be giving you steps on exactly how he did that. And really some of the courses if you're thinking right now like, but I don't know what to include in my course and I don't know what to talk about and how to put it in the system. Some of the courses that we created actually just is a compilation of other experts talking on a specific topic. So we have a course called Online Course Marketing Secrets and that is a compilation of 20 experts talking about how they created courses and use it in their business and generated over six figures. So it just shows you that you don't always have to be the one creating the content and I'm going to show you how to do that. And so what makes this a multiple 6, 7, 8 figure business is adding the layer of premium programs. So after you have one course you are going to add the 5,000, 10,000 to $25,000 programs on top of that that you're going to offer to your community. And so we have another course called Lead Mastermind and really 85% of that program is online right now. 100% of that program is online because we had to move online. And it's $25,000 a year. It includes some of one on one time with Emon. But really what it comes to when you break down the numbers behind those courses, it's all about Creating that passive income, right? So you have course that sells on autopilot while you are sleeping, but you also have the next step for people to take and that allows for you to grow and scale quickly. So how many of you would like to separate what you offer from yourself so people still get a ton of value without you personally working more? Give me a yes in the chat. I want to see this. I want you guys to tell me, is that something that you want? Do you want to have this passive income coming in while you are on vacation, while you're with your family, while you're sleeping, where you still deliver a ton of value to the world and you still help people and create impact? So give me a yes in the chat right now. So the biggest impact of online courses. There's three things that I'm going to talk about. Number one is your online course should help you create consistent qualified leads. So really it is growing your list. It is giving you consistent business leads that you can actually turn into clients. So this is where you can get leads to turn into clients and turn into higher paying clients, right? So your course is meant to act as a filter. Number two is you want to use online course as automated stream of income. So this is what today is about, right? So your online course should bring you automated stream of income a regular basis every single day. So you should be making money every single day. And number three is your online course should allow you to create premium packages. Remember the next step to separate your time from the value that you offer and the impact that you're creating so you can actually raise your prices and still deliver a ton of value to your audience. So I'm going to show you something, but the next slide, I don't want you to look at it as bragging. I want you to show you exactly like exactly what it looks like to have an online course. And really the only reason why I'm going to show you it's going to be screenshots. And the only reason why I'm showing you is because so many people told us that they wish they saw this so they can truly understand the impact of online courses. So this is screenshots of Iman's phone as he's sitting at the bar or as he's, he's hanging out with his wife or as he's on the plane on vacation. And really what it shows you is what this can, can create for you. So what online courses can create for you. So as you can see there's, there's money coming in like $197, which is some of our courses. 187, 997. 987. But at the bottom, right, you can also also see there's, there's a receipt for $12,999. So this is a high level premium program, right? So this is people who are buying the 197 program. They transition into high level program. Now imagine that you are just sitting by the fire or hanging out with your kids, your family, and this is your phone that keeps going off and it keeps notifying you of all the sales that you're creating, but also all the impact that you're creating for those people. So I want to know, are you leveraging online courses in your business right now? And really, if you're not, I know why. Because there's three challenges that people usually are having. Number one is structuring the content. So many times people say, I don't know how to structure the content. And in the way that people will actually buy my course, I don't know what exactly to put in there. I don't know the steps. And that's the first challenge. Number two is not sure if it's gonna sell well. And there's a lot of people who are scared to create a course because they're just not sure if people are going to buy it. And so I'm gonna tell you right now, if you are not giving your course 100%, if you're not 100% in.

Well, it's not going to sell well. Right? But I'm going to give you an exact strategy that you can use today to create your course that will sell well. And I'll show you how. And the third challenge is people get overwhelmed with technology and marketing of their course. I hear that all the time. Our clients come to us and they say, well, I just don't know how to use all this online tech and I don't know how to market it proper. And Facebook ads and social media and all this. I'm going to show you the step by step process that you can use to market your course that doesn't require for you to have all of this technology and marketing overwhelm. So make sure you have your pen and paper, because I am about to give you the exact steps on how to create the course. So the system that answers to all of those challenges and questions is called Ultimate Course Formula. It's an eight step process, and it's very important that you never skip a step, guys. So what you want to do Is you want to go to the chat box right now and I want you to actually write this for me. I will never skip a step. I want to hear it in chat. I will never skip a step. Because if you skip a step, the moment you skip a step, you slow down the process of launching your course and actually generating income for yourself. So go drop me. I will never skip a step. It's eight steps. I'm going to dive in.

So step one is the business model. Now, when it comes to creating your online course, the first step of creating your online course is understanding why you're creating it and why you want that specific course, what you want it to do for you. So let me explain this. If you look at Success Store Academy, if you look at the world class experts, many of us are doing this online course thing and we're doing it. It's not just one course that we create. And Success Wrote Academy has over 50, but it's several courses. So why do we have several courses? Why do we create so many courses? Do you think we just love creating courses? No, absolutely not. We don't just love creating courses, but we create courses because there's a specific reason for it. So when it comes to your business, there's three groups of people that you're dealing with. Interested, qualified, and committed. And so the first group that you're dealing with is interested people. So let's say, for example, you want to teach people how to lose weight, or you want to teach people how to, I don't know, invest in Bitcoin, if that's still a thing, or you want to teach people how to have peace of mind or good mindset, whatever it is that you want to teach people, the moment that you say, I want to teach people how to lose weight, there are many people who will raise their hand and say, I want to learn. Tens of thousands of people, if not hundreds of thousands of people want to learn how to lose weight. But between those people, not everybody wants to pay for that information. And so those tens of thousands of people are interested groups. So those are the ones who are searching everything online. They're trying to find a solution. They're reading up on everything. They're watching free videos, they're going on YouTube, right? So those are your interested people. The thing is, after you find those interested people, right, the next step is finding the group of people that is actually willing to take out their wallet and pay to get results. That is a qualified group of people. So those are guys who are like, okay, I know there's a solution, let me pay you money to help me get the results. And so they don't want to just screw around, they just want to start getting results. They want the step by step system, they want to jump in and they want the support that you have to provide. Now within the qualified group, you are going to have a group of committed people. And those committed people are people who are willing to do no matter what, they're willing to do anything to get the results the fastest. And those are your high paying clients. So those are the guys that are willing to pay you 10, 20, $30,000 to work with you in order to get your one on one time so you can get them from point A to point B in the fastest way possible. So the thing is in your business depends on where you are, you're going to need to follow the groups of people. So if you're just starting your business, you need to focus on generating those interested people and creating a course can help you with that. But if you have been in business for a while and you have consistent client base, your time is just booked, your schedule is booked, you just don't have any more time for any more clients. You have to start focusing on creating that committed group of people. So raise your prices, create a package, create a program for that highly committed group of people so you can help them one on one and free up your schedule. Right?

So I want you to go ahead in the chat box and let me know which group of people do you need to focus on? Are you starting your business and you need to focus on interested people. Do you already have an audience and you need to start creating qualified people, Right? So the really first program or do you have so many clients your calendar is booked and you need to create a group of committed people. Go ahead and drop this in the chat box for me. Interested, qualified or committed, which group of people do you want to focus on? And I'm going to keep going. So step two is creating irresistible offers. So after you decide which group of people you're creating the course for four, so you know exactly which stage they are, you're gonna go to the next step and create an irresistible offer. Now for those people, we need to create an offer for to attract them, right? So you're creating a course for that specific group of people and many people told you go ahead and create a course and but nobody actually gives you the steps on how, how do you decide what to put in it. So as far as I know, we're the only coach is the Only company who actually gives you specific step on how to decide how to create that irresistible offer and what to put in it. So we call that process Iman's eight Golden Questions.

And before I give you the question, I really want you to write this down. A good marketer doesn't know all the answers. A good marketer asks the right questions. The thing is, your audience already has all of the answers for you. All you need to do is ask. And that's why we use emon8golden questions. Now you guys get a recording. So I'm gonna go through those quick, take a screenshot and on the recording make sure to go watch it again so you can write them down. So what you're gonna do is you are going to find 10 to 20 people in your exact target market. So if you're working with moms, find moms. If you're working with teachers, find teachers, right? Whoever you're working with, find them and you're going to ask them the following eight questions on the phone. So you're gonna book a 15 minute call. Ask eight questions. Number one, when it comes to the topic, whatever your topic is, it's what you do, it's weight loss, it's keto diet, it's building a business, speed reading, whatever your topic is. So when it comes to your topic.

What are the biggest challenges you're facing? Question one, by the way, you're just writing down their answers. You're not coaching, you're not trying to tell them what to do. Just write down what they're telling you in their exact words. Question two, when it comes to your topic, what are the biggest fears you are facing today? Question three, when it comes to your topic, what are the biggest frustrations you're facing today? Question four, by the way, follow the questions, don't skip them, don't change them, just read them out, Write down the answers. Question four, what would you like to learn about overcoming those challenges, fears and frustrations? Question 5, what would your dream result look like?

Question 6, what would you like included in the package that you would feel supported enough that you can get those results?

Question 7, what would you actually pay for the program? Just like that. And question eight, If I were to create a beta group that program, right? If I were to create that program, would you like to be one of the first students in it? Follow the structure, you write down the answers. 80 to 90% of people will say yes. They want, they want to be a part of that beta group. Beta group, all beta group is, is the really first set of students that go through the program. So after they say yes, what you do is you book a secondary call. And in a secondary call you're actually going to invite them to join the program. It's that simple. But asking those eight questions is going to give you exact answers on what people want in your course, what kind of content they want, what are they struggling with, how to position yourself, how do you talk in their language? Because it's very important to talk in their language so they feel understood. Right. How much would they actually pay for the course? So you know the price point to charge. Again, you're creating a course for them. So it needs to follow the system, it needs to follow the process. You need to create something that they will want. And just following those eight golden questions creates a course that people actually want to buy. So that's exactly the process that we follow and a great example that I told you guys, I'm going to give you examples of different industries so you can see yourself within it so you can have some ideas on what you can do. So George, George is a fitness coach. And what he did is he did the market research questions. And what he found out is people actually want another program that is $400 a month. That is group program where they can, they can come with their friends, with their family and work out together. And so just by doing the market research, he created a program that's two one hour classes every week for group for $400 a month. And he generated an additional $8,000 a month just working two, two hours a week. That's $96,000 in additional income every single year, guys. So that's how powerful market research is. So make sure you actually do it. Pat is actually in the industry that I've never heard of before, before I met her, it's called Legal Nurses Consultants. And those are nurses that essentially they go to the court and they testify from my understanding. So it's such a small market and you would think it's such a small market it's not going to be successful. But really, Pat did her market research and she thought before that that she couldn't sell anything for more than 187 bucks. But once she did market research, the question about pricing revealed that her tribe is willing to pay her $697 to be a part of the program. And so she ended up offering, offering to join the program to all the people. She did market research and generated $42,000 with that course. So it just shows you the possibilities of what you can create for yourself using this system where you literally offer to people to join a course before you even build it. But what makes the offer sell is actually following the market research questions. So you can create something people want. Okay, step three of the system is content structure. So there are a few things you can actually put in the course and I'm going to give you a list. You can create online classes like webinars, tele seminars, you can include Facebook groups, support groups. Right, One on one support. So you can have one on one conversations with people. You can have small groups. So just like this, get on Zoom, have small group support and brainstorming accountability partners so you can set them up together. You can just have pre recorded videos, audios, any kind of handouts, PDFs, documents, templates. Right. You can include the consistent emails that goes out. So those are just some of the things that you can include in the package just to give you an idea of. But again, follow the market research because people will tell you want the one included. Step four is course guidelines. So now we're going to put together what we found out from doing market research and knowing what we can include in the content structure. And how you do that is you create just one page document that is going to outline your program. Again, you're not creating the whole program, you're just creating a one page document that outlines what the program is and what's included. So you're going to include the program name, who it's for, what's the outcome result of the program, what are they going to learn? So you're going to have a couple of points and what they're going to take away from the program, any features. So remember the content structure. So is there a Facebook group? Are you including online calls, pre recorded videos, any kind of handouts, what's the price of the program, and that second call that you do as you market research people, you're going to show them that one page document, ask them if they would like to join. Again, you're not creating the program yet. Right now you're just creating a one page document that describes the program.

And Arrow is actually a yoga instructor. She's a phenomenal example for this. She followed the steps and she was very concerned that people wouldn't even be willing to pay 20 bucks for yoga training. Aftermarket research she found out that people actually want the package where they get results. And so she created a six week program helping people with their yoga training and ended up selling $8,000 worth in her first market research stage just to give you an idea. And Helen.

She teaches people how to write and publish a book. And she sold over $52,000 from just following the first five steps of the process, right? So just, just following market research content structure, creating the one page document and presenting it back to her market research people. So again, it just shows you the possibilities. Now let's talk about content recording because I know a lot of you are wondering how good does it have to be? Like, do I have to hire professional videographer and have, have to pay thousands of dollars to record it? And in reality, no, you don't. All you need. And again, I'm going to give you the ultimate toolbox handout. It's a list of all the tools and equipment that we use at the end of this. But all you need is a good web camera that hooks up to your laptop, right? And this is our choice. Logitech C920. It's high resolution camera. You can probably get it for like 50 bucks on Amazon, although lately it's been hard. But I'm sure you can find one. And the camera itself has a max microphone built in, so it's good enough for you to start recording your course. And so the course you're going to record as you deliver it, you're going to deliver it live, at least the first time. So once people signed up for the course, when you went back to them with that one pager, once they signed up for that, all you're going to do is you're going to create a consistent schedule every week when you are going to go on zoom just like this and you're going to deliver your step by step content and you're going to get feedback from them, okay. And you're going to record it. That's why camera is important because it will give you high quality videos that people will actually enjoy watching and it's going to give you good audio so people can listen to you and it's not muffled or too quiet, right? So invest in a good camera and that's really all you need. Step six. So as you teach one piece of content every week, you need to secure that content by making a membership platform to, to allow for your students to access the recordings. So there's several ways to do it. Our preferred platform is Thinkific. So again, it's going to be an ultimate toolbox handout. So you'll be able to just go and grab the links there. But Thinkific is one of the ways. Another way is simply upload it to YouTube as unlisted and send email to the list of people who are in your course. You don't have to overcomplicate it. You can start simple again. Technology will evolve with time. You can hire people to help you with that, but start as simple as possible and that way you don't get overwhelmed as you're creating and teaching your course.

And one of the best examples that we have is Luke Bowen. He sells water damage prevention sensors. Those are the sensors on the bottom of your, of your walls that essentially if a flood comes in, it's going to notify the insurance company or security company, I guess, and let them know to send out help. And so Luke actually created a program that was $0, so it didn't cost anything. But here's what he did. For Luke, the perfect partners who would send him referrals were insurance brokers. And so he created a course for insurance brokers and got it accredited by Insurance Brokers Association. The course was free. And technically the course helped insurance brokers sell insurance. So it explained how to save on insurance to the clients. Right? So again, he sold it for $0. So it was a free course for insurance brokers. But insurance brokers, they didn't just get points for going through the course, but they actually were able to sell more insurance. And so Luke, Luke's business actually increased by 85% just from doing a free course. So see how you can interested, qualified, committed, you can create the interested and turn them into qualified even by having a free course, right. That just brings clients to you over and over and over again. So when you have that membership site or when you have a system, so use YouTube, right? To send emails with everything that you have, what you're going to need is a sales funnel. So now we're getting into marketing, right? So how do you get consistent sales into, into, into your course? And so you're going to put together a sales funnel that has testimonials from people from that first beta group, right? So the first people to one went through the group and.

That'S why people who it's, it's really like ultimate course formula will actually give you the sales funnel example. So you know exactly what to create.

And this is why people in other course training programs have much lower success rate is because those pieces are missing, right? So your sales funnel is really that one pager, right? The one pager you created that you offer to people. And you know it's going to convert because you just converted people into your course using that. And you know people want to Buy your course because they just invested it in your course with the beta group. And so this is how you create a course that actually converts, that people actually want to buy. And they know they want to buy it because you just sold it. Right?

And step number eight is traffic. So this is where you get into how to use Facebook ads and to get traffic to your mailing list. Now you can join join ventures to promote your webinar, to promote, promote your courses. So really like your sales funnel is you're going to create a webinar and then you're going to drive traffic to that webinar and we'll talk about joint venture partners. And so to send your referral clients, you can get clients to refer clients to you. Right? It's all the whole idea of testimonials. And this system works because if you follow each step, and that's why I told you, don't skip the steps, you are going to actually create an online course with the marketing system without getting overwhelmed in just eight weeks. So again, you don't start from worrying about traffic. You follow the steps. So you start from business model identifying what type of audience do you want to attract. Then you create a resistible offer, you decide on content structure. Then you're going to create the course one pager, the course guideline. Only after that you're going to record your course and then you're going to put it in a membership platform. And only after you have a membership platform set up, you're going into creating a webinar and a sales funnel. And only after you have that, you worry about traffic. A lot of people start backwards and that's why they slow down the process. That's why they can't launch their course, because they worry about something that's irrelevant. First you have to follow the systems. Don't skip the steps.

And really, Natasha is founder of Fuel and Change Makers with Spiral Dynamics. And she used to be market's best kept secrets. She sold 18 packages for her beta program. So again, following the step by step. So step four, when she created a one pager and she went back to her market research people and offered it to them, she sold 20 packages at $3,600 and six packages at $6,400. That's 81,600 in sales in eight weeks before even the course began, really in four weeks, because week number four is when you're starting to offer your program. So how would that change your business if you could do this for yourself and all you needed is a proper system and some guidance so the right mentor who can be by your side, care about you, who have experience doing this. And so this is like I said, I'm going to give you an overview of ultimate course formula, some steps, I give you some very specific actions. I gave you the template for market research. You could really go do it by yourself right now. But really it is so much easier if you have someone who's going to take your hand, take you each step of the way, explain each step and help you with the feedback. Right. So.

Obviously creating, creating success when it comes to online courses requires a lot more training than just 45 minutes here and more skills. And we teach this to hundreds of students every year and we take their hand and walk them through every step of the way and help them launch their online courses successfully. And I personally help over 600 people launch their courses. And we want to do this for you. We want you and us together to build your course and support you to get the results that you want and make a difference in the world. And we can do that simply and easily through the program called Ultimate Course Formula. You saw the process. Now it's the matter of getting the support, getting the feedback, having someone who's actually going to take you through that process. Now Ultimate Course formula is a weekly training. So there's each step of the program is one and a half hour training plus homework. So it is going to take a little bit of time that you dedicate every week. There's two options. We have ones that delivered live so you can attend live calls and ask questions. Option number two, we have a fast track, so this is pre recorded training that you can go through and you can start right away. You get more details like where to find those 8, 20 people for your market research, which course is best to create first for which type of market, putting together the content, structure, how to set up your studio and more. So really it's step by step details to create your course fast. You're gonna get all of those details and really I invite you to ultimate Course formula to bring your course to reality, to finally get it out there, to stop procrastinating and start putting yourself out there and generating the income that you want and have the free that you want. So we're going to help you choose the right business model to take full advantage of online courses. So we're actually going to help you with that really. First step, identifying what you need and moving forward, we'll create and launch your course in 60 days or less. We have done it so many times when you know, we know that you can do this if you follow the steps, if you follow the process. We'll put together your entire funnel to sell your online course automatically. So we'll give you everything that you need to do that. So you're gonna have the example, so you're gonna know exactly what to do and you'll get some of the most influential people in your industry to promote your course for you. We actually are going to tell you how to do that. How do you reach out to people? How do you secure joint venture partners? So again, it's eight weekly life classes. Here's what's included, right? Eight weekly live classes was eman to build your online course. There's a start date of September 16th. Again, you get access right away to everything. You can either go through recording of the previous one or you can, you can watch the fast track which is short actionable videos. It's the same training done in less time. You can do both because you actually get lifetime access to this. And that's the value of $3,997. You get instant lifetime access to ultimate course formula materials updates including step by step weekly plan to create your first next profitable online course. I don't here if you already have one. Following the system will create even bigger success for you. You get the access to this for as long as SuccessRoad Academy exists and we're not planning to go out of business. So you will have access to it to continue creating online courses and generate clients and income for yourself. And that's the value of $1,897. You get lifetime access to ultimate course formula support group to ask your questions, get feedback. We have a coach there who's actually going to watch out for your posts and answer them and give you feedback that you need to. But you also get access to the community of other online course creators. It's so valuable to have access to people who already launched courses and they can tell you the mistakes that they have made and what not to do and what to do and the successes that they've created for themselves. And that's the value of $997. You get access to email templates to promote your course through affiliates. Now guys, copywriting is expensive and we had copywriters created email copy for us and we just give it to you. So this is exactly the exact email copy that we use in our business to promote our courses. This is not some random copy that we put together. This is exactly what we use and that's the value of $497. You get access to sales page templates to create high converting sales pages for your courses. Exactly what we use. Again guys, we know they're highly converting because our pages are convert at 80, 90%. Depends on which templates. Right. But you will get access to the templates to the pages that we use in our business. We know they convert because they have generated seven figures for us. And that's the value of $997. You get access to post purchase email templates to keep your student engaged with your course. Yes, some students drop off, but we're going to give you some templates to use to re engage them. And that's the value of $297. You also get a ticket to Marketing Mastery Summit. That's actually something that's happening right away. I'm super excited for that because just that event definitely changed the way I do my business and I know it can for you. And this is where we put together pieces of your talk your webinar. Right. And we show you exactly how to scale this model of online courses so it continuously brings in new students into into your funnel. So after building your entire course in the next eight weeks, you're gonna come to three day event. Actually you come to three day event right away. It's happening on May 28th and this is really a step by step action plan to add 6, 7 figures to your business from your passion, your knowledge, your expertise. Again, this event is life changing. It's happening online right now for the first time ever. So take advantage of this opportunity. You'll be able to just attend online. You don't have to pay for flights, for hotels. You still get a ton of value. For me, I paid $75,000 to a coach to have a step by step plan to generate a multiple six figure business. You guys have this just included in ultimate course formula. So that's freaking amazing. That's the value of $997. You get a couple of bonuses of course. We want to make sure this is a sweet deal for you. I want to sweeten it for you even more. Like I said, you guys won a lottery and this is really like you gotta thank Kimberly for this. She bent my arm and got me to include couple of courses that she knows you guys need on top of ultimate course formula that's gonna make it much, much easier for you to actually launch it. And the first bonus is lights, camera, cash in course. And it's really on all how to set up your studio so once you're ready for a more professional setup, this course takes you exactly through lightning. Any kind of recording gear, how to edit, how to how to have great sound and it's put together by professional videographer. So it's gonna be phenomenal for you guys. And it's the value of $997. And bonus two is online marketing strategies from the world class six and seven figure online course creators. So this is really people who have generated six seven figure launches using online courses their business. We interviewed them on how they did that. Exactly. And you guys get access to those interviews. So you know some of the things that you can do to continue growing your business using online courses. And that's the value of $997. So when you look at the total value it's $12,770. So really like it's really valuable course. And regularly on our website if you just go to all ultimatecourseformula.com is 1997 and that's our regular price. So publicly that's what people actually buy and that's actually what people pay. However, I told you guys, you won the lottery and Kimberly got you an awesome deal. So we're actually going to give you an awesome deal in this. For the next three days you will be able to join the program at 497. So it's $497. That's like four times less what we usually sell it. But again we love Kimberly. She's been a part of our tribe for a very long time. So we're happy to do it for you. Also there's an option to pay three monthly payments of one 97.

So whichever one works for you, go for it guys. Because launching an online course has been the single strategy that changed my business and I've used it for online marketing agency to grow that and now I'm using it for online training academy to do the same. So I'm using the same system for the last three years to continue creating six figure businesses for myself. So I know it works. I've been a student first and so I can tell you my story and I have on how this changed my business. Now I literally travel the world and I do one talk and from that one talk I generate several thousand dollars so I can just enjoy myself every time I travel. By the way, I love San Diego so I'm looking forward to coming back. So to join ultimate course formula you can go to kathalushka.com UCF.

And by the way guys, to make it even better for you. We do offer 30 day money back, guys, so you can join the program, go through the fast track and then if you are not happy for any reason or you're like, hey, I don't. It's just, yeah, it doesn't work for me. You tried the process, it didn't work for you. You just email us and we're gonna refund you the whole amount. The thing is, I have helped over 600 students use this system to create online courses and so I know it's gonna work for you. If you are not sure if it's for your industry, drop me a comment right now and I can address it because I know there's some industries that you guys feel like it can't work for you, but I can tell you the examples of people who it worked for.

And as I promised, I promised you guys the ultimate toolbox. Let me drop it for you in the chat and make sure you actually get that. So you want to go to ultimatecourseformula.com ultimatetoolbox and you can get this awesome resource again. We spend over $50,000 trying to find all the right things to use to launch online courses. You guys just get a list which, which is I'm super jealous of. But yeah, you can just go grab that. So again, to join ultimate course formula, go to kathalushka.com UCF and you can choose either $487 option or three payments of One97. Really doesn't matter to us. We just want you to get your course out there. I know that the strategy is going to be a life changer for you. So. All right, let me check for any questions.

Kat, that was super amazing. You did a really wicked fast job of that. I've never seen you be able to manage content that quickly. You are amazing. I absolutely love you to pieces and thank you for making this deal available for folks. It is a screen deal and I really, really appreciate you doing that. So we put the links in the chat. Definitely grab those and don't just save them in your browser. We would love for you guys to sign up for the course right now because we don't want you to forget about it and get distracted with some of the other speakers who are going to be amazing today. But this is not a big sales pitch on this event. This is an opportunity for you guys to be able to get these strategies, set it and forget it and really make an impact that you've been wanting to make for months or maybe even years that you've been wanting to create an online course and now you can. And this course, actually I went through this course. I love course and it absolutely over delivers and your expectations are below.

And again, guys, like I'm a student of it. I simply introduce you to the system that I'm a believer in. There's only two products that I ever promote that are not my own and this is one of them just because I believe in it so much. And as you can tell, Kimberly is a believer, too. She went through the program herself and both of us recommend it. I see someone mentioned health and wellness industry. This program is perfect for health and wellness industry. Like you saw George. George created a group program that generated over $90,000 for him. So it's perfect for that. Health awareness industry, especially right now is really hot with online courses because a lot of gyms closed. So this is going to be a perfect opportunity for you to jump on this and create something for your tribe that is stuck at home and they don't know what to do.

Thanks, guys. This has been phenomenal. Kimberly, thank you so much for having me. Again, just go to kathalushka.com UCF grab your spot. You have 30 days. Like really. I want you to go in, though, guys. I want you to go in because I know you have the expertise, the knowledge, the passion to change the world and so this program can help you do that. So, guys, you have a phenomenal days. Thank you so much. Kimberly.

You'Re muted.

I have to mute myself. Otherwise I'll talk over people. You know me, Kat, you're so amazing. I'm in the back going, oh, my God. I love what she's saying there because. Because it's so true. I mean, she has helped over 600 people create courses and this is the formulaic design behind it all. This is the actual stuff that people use in order to create thousands of dollars, tens of thousands of dollars and even over $100,000 of revenue from an online course. I mean, who do you know that does that? And the reason is because it's what I teach you guys all the time. Sell them what they want and find out what they want. Go ask first what people want to buy rather than creating a course and getting crickets on the back end. This structure is absolutely designed to help you succeed and it's got all of the other pieces in there as well. So when you get to the point where you're stuck and you're like, oh, my gosh, I don't know what to do next, it's right There. And it's designed to help you do it under 60 days. If you start right now, in less than 60 days, you are actually going to have an online course. And I'm not kidding you, if you follow the course steps, you will have it sold before it's created like that. I went through the program and got this. Did you do that as well? Did you sell the program before it was actually, I'm like, wow, I just got money for a course. It's not even done yet. And actually, the cool part about that is that it benefits the people more because you didn't create a cookie cutter course that doesn't serve everything that they need. And as you develop and as you deliver the course, then you're serving them to what they're asking for as it develops, rather than, oh, too bad that's not included in the course, and then you have to write a new one.

Exactly.

The way it's designed is absolutely phenomenal. And it will create automated streams of income for you. And not only that, but generate a ton. I'm going to say a shit ton of leads, too, because it actually creates momentum for you while you sleep. And then you wake up and you're like, oh, people are enrolling in the course now. I can pay attention to them. I don't have to wait and, like, you know, be one on one making individual sales calls, cold calls to people saying, buy my stuff. You're actually talking to people who are already interested in your topic and already buying your course anyway. All right, that was enough. I don't know how I got that soapbox out from underneath my feet, but that was amazing. It was super awesome. You guys are fantastic. Thanks for playing along with us. We have another one coming up soon, and we definitely want you to be a part of it. So don't forget to put notes in the chat box. We love it when you interact with us. It's super boring for me if you don't. So throw notes in the chat box. Show Kat some love, make sure that you guys are having a really good time today. We have a ton of speakers and a great lineup. Kat, thanks so much for being our kickoff speaker. We got another one at the top of the hour, and we are going to dance out of here before I do. Oh, I gotta ask. Any final words for our crew?

You gotta unmute.

Sorry, you're asking me?

Yeah. Any final words for our group?

Yeah, guys, it's really. I have. This is such a great summit. So thank you, Kimberly, for putting it together. All of those strategies that you're seeing over those presentations. I mean, such great lineup. Such great lineup. So thanks for putting it together and, oh, and guys, if you still have questions, just reach out. Google me, Kat Halushka. I'm everywhere.

It's totally true. Great presentation. Was so informative. Kat was very informative. Loved it. Thanks so much. Thank you. Okay. You guys are great. Thank you for participating. I appreciate you throwing the love. You're awesome. And we will see you back at the top of the the hour. Thanks, guys.

We're out.

All right, I gotta get my dance music. Here we go.

All right.

That was an amazing expert. We're here with Kimberly, who is the rocket fuel for entrepreneurs. She's on a mission to help you launch your business to new heights. Nobody lives out loud better than Kimberly.