Create and Sell Physical Products - Jaime McNaughton | Passive Income Web Summit

She's inspiring. Let's welcome our host, Kimberly from Entrepreneurs Rocket Fuel's Web Summit. And a warm welcome to you. Thanks for joining us and we've got an exciting guest coming right up. Kimberly, take it away.

Alrighty, folks, we are back. I'm Kimberly Hobscheid with Entrepreneurs Rocket Fuel and the Passive Income Web Summit. Our idea behind the web summit is that we are here in lockdown on Covid restrictions and we can't do anything or have any fun or go anywhere. So in that vein, we are trying to think of cool passive income strategies that we can set into place now so that when we go back to real life and we're able to travel and get busy again, that those passive income streams will be in place, pouring money into our bank account while we go back to our regular life. And we've always meant to do these strategies. We've never gotten around to them. And now we're talking to the experts on how we can set up a strategy for set it and forget it in the next 60 days to be able to make money in the long run, weeks or months or even years in the future. And our next guest, I'm really excited to have her. She's one of my favorite people, Jamie McNaughton. She actually is in the product world, which is a different space than the digital space that most of us are in. So welcome, Jamie, to the program.

Hi, Kimberly. It's so great to see you and so fantastic to be here. Thank you.

So Jamie is amazing. She and her brother have a product company and we don't get to highlight her too often because mostly people talk a lot about the digital products, the courses, the things that are out there. But Jamie has spent a lot of years and, you know, I mean, she started when she was 2, but she spent a lot of years in the and she actually did start as a child in the product world creating products for sale, physical products for sale. And so I wanted her to come on and talk a little bit about how advantageous it is to be able to create a product and sell it on Amazon or even in stores or in catalogs, if there's still catalogs around and have that sort of set it and forget it strategy with a physical product. So, Jamie, I'm super glad you carved time out to be here with us.

Oh, thank you. It's fun to be here and fun to be able to put the physical products realm into the digital world as well.

Absolutely. Before we get started, tell us a little bit about your story because I love it about you and your brother creating products when you were little and doing all kinds of fun stuff. Share with us a little bit about you.

Yeah, thank you. Sure. Well, as Kimberly said, I've actually been in business with my brother. Friday we celebrated our 35th anniversary in business, which kind of blows me away. We're not supposed to be that old, right?

No, you're definitely not that old. You're like.

But he was still in college. And, you know, even when we were growing up as kids, my brother's the inventor. I talk a lot, so I'm the person that gets everything out there. But even when we were kids, as Kimberly mentioned, he was always tinkering with toys and making things out of things. I had a super cool Barbie doll house because he made me a little elevator that went up on the outside of it. And we had a lot of fun doing that kind of stuff. As he got older, he continued making these things. And finally, by the time he was in college and I was out in the world, I had a small advertising company. We really knew we wanted to do something together. And so we actually didn't start with our own products. We had to start with other people's products. But over the last 35 years now, we have been honored and privileged to supply some of the largest retailers in the world. We've worked with Target and Home Depot and Ulta Beauty and Bed Bath and Beyond. I'm working with Walmart right now, Camping World, Just some really amazing retailers. And as we were doing that, especially in our early years, it was all before the Internet. And so very often we would get people who would see our products in the store and come to us and say, you know, gosh, I've got a product. Could you help me get it to market? And we really started learning how to fine tune this machine. And over the years have been able to help some other entrepreneurs and inventors get their things into retailers and into markets. And so that's why I wanted to share here today, because as things have changed with the Internet, with the lockdown, I think there's some pretty cool things that we can pull together and do with physical products.

Well, I had to get off mute there for a sec.

The message that you bring is so powerful because a lot of people get kind of caught up in that digital world. And we all have stuff too, right? Like this is a stuff that I bought somewhere. Right. And the digital products are fun and they have a lot of draw for us because there's not a lot of costs of goods sold. You don't have to manufacture them first and then produce them and then try to sell them. And so it seems like the time to market could be shorter. But there's some real advantages of being able to repackage stuff that other people have already created as well. And that's something that you help people do also. Not just bring a product to market, which certainly we're going to talk about, but also if you're a nerd about that, just repackaging somebody else's stuff and white labeling it with some other things, maybe. So tell us a little bit about that strategy.

Yeah, well, so, you know, most people, when you talk about creating a product, you think of the inventor sitting in his room. And certainly that's been a huge part of my experience, but also along the line and in the beginning, you know, we didn't have all that to start with, so we started selling other people's products. And what you come to realize is that if a product solves a problem and fulfills a need, it's got great value. And so if you're in an area of expertise where you are helping people and you're making this great impact, but you're sending them to go buy essential oils, or you're sending them to go buy a certain light, or you're sending them to go get a certain kind of.

Organizer for their desk. Those are things that you could be selling to them, you could be packaging, you could be putting together. And so, you know, I think of some of the people who have. Who've really kind of been in this. In this lockdown with different kinds of careers, like, for example, you know, someone is someone who's maybe got great experience and is an amazing bartender. I don't know about you guys, but I always buy the corks, the little cork things, you know, and they always break. But one time.

We had a party and the caterers left behind their corkscrew. And I didn't realize that the professional corkscrews are way nicer than the ones you get at the store. And so, you know, putting together your area of expertise, you know, a professional's corkscrew, maybe certain kinds of mixer glasses, maybe you add in some of your greatest recipes, and pretty soon, boom, you've got a product. And if you've got a following, you can sell it. Same goes for if you're in wellness or coaching or wellness coaching or stress or any of those kinds of things. Putting together the things that, you know, help people in your line of work can create a whole product that you can sell to them and to other places. And these things happen. Once you get it all set up, you know, there's steps, there's things you have to do, but once you get it all set up, the orders come in while you're sleeping. I was. While I was waiting for Kimberly, I had one come in. I was like, oh, good. Thank you.

I love that. That makes me so happy. It's great that you can. And it is sort of a set it and forget it strategy. You create this product or this assemble products of other. That other people are creating. And then what? You can white label them and then put them up for sale and then sort of set it and forget it. And then the orders come in and on it comes on your cell phone. We used to call it mailbox money. You're old enough for me to be able to say that. You know, mailbox money, where the checks came in the mail, but now checks don't come in the mail. Checks come on your phone.

Right.

It's like, oh, I got another order.

Yay. Yeah.

Who would have ever thought that? Right? Exactly. So that's awesome.

And it is.

It is. What kinds of things do you think are. How do you know when you have a product that's going to sell that's going to be like, oh, this one's really going to take off? Now I'm asking you to, like, tell us what the next Beanie Baby products are going to be. Ooh, that dated me too. But yikes. Like, maybe what's the next product that's gonna. Like, how do you know that a product is going to be, like, really fun and sort of take off?

Well, I wish I. I wish, like.

I had that crystal ball and I could say that. And maybe some people are that good that they can. But I know that the way. The way that you can set yourself up for success in that is by kind of avoiding the three mistakes that I always see people make when they're doing a product. And the first one is creating a product that solves a problem. So I know sometimes people say, oh, well, I've got T shirts and coffee mugs. Okay, those are physical products, but that's swag. That's for your fans, you know, unless they do something, something amazing, like, I don't know what that would be. Coffee cup. Like bubbles, your coffee or something, I don't know, mixes the cream in by itself.

But it needs to be a product that solves a problem. And of course, you know the pain points of your clients. You know, the pain points of the groups that follow you. And so the product number one has to solve a problem, and you have to do the research behind it to know how it solves the problem and to know that it can solve the problem and to know that, that you can get it and make it. So that's kind of one of the first mistakes that we people, we see people make is that they haven't done that research. They come up with an idea, you know, and it's easy to happen. You people, we all fall in love with our own ideas. Right.

We thought of them for entrepreneurs. They do. I mean, they're so like, oh, I know this is going to be so helpful because it was helpful for me. And that's fine if you're selling it to you, but it's not necessarily fine if you're selling this somebody else. They may need something different than you needed anyway. Sorry.

No, exactly. But that's exactly right. And sometimes we get so stuck on that that we can be overly positive. So which kind of leads to the next. The next mistake. I mean, can you be overly positive? No, but you have to be realistic.

We could be overly positive. That's so sweet. That breaks my heart. That's wonderful. There are, there are overly positive entrepreneurs out there a little bit.

Yeah.

Yeah.

Well.

And you know what? Yay.

You should, you know, but, but we got it. We got to put the. We got to get the skills behind there to make sure that we can perform on that positivity. Right.

So, yes, that kind of goes to. The second one is where you actually look at it and go, okay, I've got this great idea. Now I have to be really objective, you know, figure out the sourcing, figure out how you're going to put it together. Can I really make it for a cost that people are going to buy it for? You know? So putting some of that research in, I have a quick little story. I call it the tale of two mousetraps.

What's that? Okay, go ahead. Oh, so we actually did. These are real stories. And we did find two people who thought they created the better mousetrap. And this was many years ago and again before the Internet. The Internet has changed everything. And I'll tell you about something in just a minute about that. But the tale of the two mousetraps was that one actually was a better mousetrap. It was amazing.

But because it was so compressed price wise and had to compete with the mousetraps that were available at that time, it had to sell for a certain amount, which was doable. But it was one of those things where this.

Inventor was hoping to make millions. And it takes a really, really long time to make millions when you're only making 11 cents each. This was 20 years ago. So even though he had a better mousetrap, all things didn't work to really make it viable. And this mousetrap was in target. It was all over the place. So it wasn't a matter that it wasn't good. It was an awesome product. But some of the things behind it didn't make so that it could really be realistic. On the other end of the spectrum was a gentleman who had a mousetrap that he invented. And he must have had a really bad mouse problem because this thing was a full house system, like a security system was wired into your house and went everywhere and required some electrical expertise to get it up and running. And he loved his product. He fell in love with his product and he should because it solved a problem for him. But the reality was that people were not going to spend a thousand or hundreds of dollars to try and put something in a whole house system like that. And so as a result, neither of them really, really made it to that magical point where they went nuts. Now, with the Internet today and with online sales markets, there has never been more opportunity to be able to get your product out there for the mousetrap. That was really good. Had we had access to that back then, we would have been able to tell that story. We would have been able to bundle them into packets so that it wasn't such an inexpensive product. We would have been able to add value to that. And so with online shopping and even still the brick and mortar shopping, but the way that things are set up now, there's just never been a greater opportunity. So long as you do your homework.

Sorry, had to get off mute again. I love when you go, because I'm like, oh, I have so many questions. But I have to mute myself because I don't want to interrupt. Because knowledge that you bring to this particular world is really, really powerful. And it's not just knowledge that you've learned from other people. These two stories are really, really great tells of mistakes people can make. But you and your brother have actually had some really fun successes as well. So can you share with us some of the success, some of like the booming products that you gu had really go gangbusters?

Yeah, yeah, those are the fun stories.

Way back. So some of you may not have been around back then, but there was a time when people weren't recycling.

Way Back in the days when recycling first came up, one of the products we had, and this actually was a product that a friend of ours invented. We didn't invent this one. But do any of you remember or have any of you seen in people's garage can crushers?

Yes.

Aluminum can in, and you pull the lever down and ka chunk it turns it into a hockey puck. Yep, that was us.

So it was really fun because we were. We were fortunate. And again, these are some of the things that you just can't predict. But if you do your homework and you get everything in place, it really worked well. But it was on. The recycling was just gearing up. People didn't know how to do it. We were very fortunate that we had some relationships and we actually had to groom the relationship. But we were able to get that can crusher into Target. We were able to get it into all the Ace hardware stores. They started running ads on it. They started selling so many that we were booking any empty space on airplanes coming out from the factory just to be able to get it all over the nation. So it was really, really fun. But that one that, you know, can crusher was a part of a wave that was going just like. There's probably so many waves if we look at what's going on right now, so many trends and waves that we can be a part of with that, you know, another. Some of some of our other fun little products. We have a product that's called the banana hook. And this was totally invented. You know, mother necessity is the mother of all invention, I can tell you that. We ended up having a whole line of little housewares, gadgets, organization products. And these were all invented. When my brother moved into his home, he would call me and he'd be like, is there a utensil that does this? And I'm like, not really. And then he would draw it up. Yeah, yeah, I'll make one. And so we had some really fun products. A device that strained the water out of your pasta, but then had fingers on it so you could serve it with the same utensil. And that was his idea for not having to dirty a colander. The banana hook is a product that mounts up under your kitchen counter so you don't have to have your bananas sitting on the counter.

And they get bruised on the bottom after a while. Like, if you don't have bananas, you just tuck it up and it disappears too.

Yes. Folds up out of the way, out of sight. So those are some of the ones that are really fun Right now we're working on a line of boating accessories. Wake surfing for a lot of people who used to be big water skiers. As we're getting older, water skiing and wakeboard take. Take some kind of tough falls with that. So wake surfing is a big thing right now. So we've got a wake shaper that helps put make a wake behind boats that weren't made to make wakes so that you can surf behind them. So we've developed a whole line of water accessories behind that that are just really taking off right now.

I like to tell the story about the first water accessory. That's just such a great story. The bike. Yeah.

Oh, that was our very first product. You have a great memory, Kimberly. Yeah. That was when my brother and I decided that we really were ready to. We wanted to do something. We weren't in business yet, but we really wanted to do something together. And he had the previous version of the digital age, of all the courses and things that we are able to do these days. Back then they were cassette tapes. And my brother had called me and said, I just listened to this cassette tape series on marketing. And so he sent them to me and I listened. And it kind of got us onto this thing about before we could do his inventions, we need to establish ourselves so we can make our own. So I was on spring break. We were both kind of looking for products and I saw these bikes that they rode on the water. I'm sure you guys have all seen them.

No, they're crazy. But they're like a bike and they've got this gigantic wheel. It's totally awesome.

Yeah, three totally huge wheels. You sit on a bench, you ride them from the sand right down into the water. And then the wheels kind of have paddles on them. So they look, you know, they look like a tricycle, like the kids hot wheel, those little wheel things the kids used to drive. So they're like a great big tricycle you can ride on the water. So I talked to my brother about it. He started calling and trying to figure out where to find it. And again, pre Internet, he racked up a several hundred dollar phone bill and finally found them in Australia. And we ended up getting the distributorship. They didn't want to give it to us. They were like, who are you guys? We don't, you know, you sound like kids. And we were. But we were so persistent and we said, hey, we live, we're in Minnesota. We live in land of 10,000 lakes. Every lake should have one of these bikes. And so that was our first product. We brought in those bikes. In order for them to give us the distributorship, we had to buy some.

We didn't have a company yet. We went to the bank. We're gonna get our small business loan. And they said we needed collateral. We didn't have anything for collateral. So we pitched mom, and mom listened to our pitch and was willing to let us use her car as collateral. So then we knew we had to succeed. We couldn't let them take mom's car away.

It's a great story. A great story of. And so you know how far back this goes, that their experience with being able to do this is really, really phenomenal. So put a note in the chat box. Like, if you were to create a product, what product would you create for your niche, for your people? I know there are some people on here who serve different niches. I know there's people on here who serve hikers. I know there's people here who serve people who are homesteaders. There's a bunch of different people that are out here. In fact, like the best new tomato tracking stick or something like that might be great. Or gathering stick, I don't know, like all kinds of different things. So put a note in the chat box of what you want to create as far as a product, a physical product goes. And while they're doing that, Jamie, share with us how what it takes now to get things up on Amazon. Like what. What would it be to like, have. I know that Amazon is like where lots of people order stuff, especially now in Covid, like, how can we do a set it and forget it strategy with Amazon? Don't they have like, you ship them stuff and then they ship it out for you? Tell us a little bit about that.

Yeah, absolutely. So with Amazon, you know, you can open up your own store on Amazon and you know there's some fees involved with that. It's 20 or $40 a month, I guess. I don't recall the exact amount. There's a lot of people who can take you through coursework on just getting your Amazon store set up and how to do those kinds of things. But Amazon has a program called fulfilled by Amazon, so you can actually make your product, create your product, pull it all together, and you just ship it to Amazon and then when people buy it, they ship it out to them. So you're not doing the one by one orders. It's almost like selling to a wholesaler or selling to a brick and mortar store. You're sending to them in bigger quantities and then they're taking care of the pick and pick and pack work and getting it out. There's also, if you choose to sell on other platforms like ebay or Walmart or even your own web store, there's fulfillment places where you can send things to. Now, they all take a piece of the action, but if you're actually still making money and you're not having to do anything, it's a nice little revenue stream on the side. One of the other things you can do is if the product, if you're not bundling something, if you're just, if you're taking a product, if it's a bigger, more expensive product, like a tent or some UV lights or something like that, you can negotiate what's called a dropship deal with the manufacturer, the distributor. So you get set up with them and, you know, with all the credentials that they need. And then when somebody orders from you, you order from them. They put your name on the packing list and they ship it right to your customer so you never have to touch it. So there's, there's a lot of different ways around that.

But I would like to be able just to be like, like, I would give a whole bunch of stuff to Amazon and then they would hold on to it for me or ebay or drop shippers or whatever, and they hold it onto it for me and then the orders come in and then they send them out and then I get paid. Is that how that works? That sounds like passive income to me.

That is totally how that works. And it, and it's fun to watch. You got to get the products set up. But once you get them set up, it's just like, you know, rinse, repeat, rinse, repeat. One of the other things you can do is, you know, Amazon, managing an Amazon store take takes a little bit. You know, you need to understand how that works. You need to understand what gets your product up there. If you're not interested in that, one of the other things you can do is let people who already have Amazon stores buy your products from you and let them sell them. And again, everybody's going to take a little piece of the action. But as long as you've done your research, as long as you've put it together and not made those first three big mistakes, you've got something that's going to work with you or work for you. And so you let them do all the work. You let them manage the store. You let them make sure your listings are optimized and have all the right keywords in Them.

That sounds like a good plan. I like that. I like that other people are handling it. And I don't know why this is becoming a theme, but, like, so that I'm on a beach with a Mai tai, I think that's. I might have liver problems while I'm older. When I'm older. Just because of all the passive income ideas that we've come up with on this summit.

You're gonna be like a great, great customer for suntan lotion, sunscreen.

You're already thinking products for me. That's great. And maybe like, a little sun visor and telling you, like, the digital products are great, but the stuff, like, we all buy stuff. I mean, how much is an iPhone these days? Like, an iPhone is like a thousand dollars or $1,200 or something like that. Like, it's stuff, man. We buy stuff.

And, you know, the thing is, is what. What coaches and anybody who's in any sort of an expert space, what you have to add value. I mean, you can take an ad up, you can say, I'm going to send a coffee cup and this and that and this. And sure, a customer can go, oh, well, that's $7, and that's $9. And they can add it up and go, 16. Why am I paying 20? Well, it's because you're putting some of your expertise in it as well. Maybe you're including a recipe, maybe you're including a guidebook. Maybe you're including.

Access to a Facebook group. Maybe you're including some kind of support. You add your own personal value that makes that product like nobody else's. Even if other things like that are out there.

I like it. All right, cool. So just to get some. And we have some great ideas here. So we have, like, yoga mats, meditation pillows, a kid's card game. We got all kinds of different stuff. Balls and bats. We've got all kinds of stuff that people are wanting to create so wonderful. What if you wanted to, like, not make them yourself? What if you, like, did not want to actually cut out the cards for the kids cards game? What if you wanted to, like, repackage somebody else's stuff and make it your own? One of the reasons that we talked about this is because I was saying, funny enough, we had yoga mat on here and a meditation pillow. One of the things we were talking about is, like, some of our entrepreneurs, if they have, like a yoga video or if they have digital products, how can we make physical products tied into them? And Jamie and I were brainstorming. She Is like, you know, like, if it is a yoga person, maybe you want to create, like a basket with a yoga mat in it and a towel and maybe some stuff that sits, smells really good, and then bundle it all together in a pretty basket with a purple ribbon that has your, you know, your videos in it and all kinds. I was like, gosh, this woman's a genius. That sounds great. I want to buy that right now.

Oh, sorry. Go ahead, go ahead.

When we were talking earlier about the three ways to create products, I sort of got us off on a tangent there. But thanks for kind of bringing that back up, because that really is the key to all this is there's two. Outside the inventing, there's a couple other things you can do. So one of them is going to somebody who's already making something and having them put your name on it. White labeling, private labeling, those kinds of things. That's really easy to do, especially with places like Vistaprint and some of these other promo imprints or four imprints, because they not only do pens and coffee cups anymore, they do all kinds of products. So you can go in there and find some products, have it private labeled for you, get them all, bundle them together. I mean, you have to do that part or you have somebody do it. Sometimes I find high school students are great for doing that.

So you can private label. It's got your name on it. You can put it all together. You don't really need to make anything. But there's one other way that's even less work than that, and that is just taking things that are already made, letting them have their name on it, but you're putting it all together. So, like the yoga mat. You know, you have the yoga mat, and then maybe you get some essential oils, and you put those in there, and then there's a mask or. And you put your digital. You put QR codes for your access to your digital stuff. Those things can all be put together.

Oh, man, that's smart. Okay, so how do you do that? Like a QR code so that if they. If they shine their phone on it or whatever, then it actually brings them to the digital product?

Yep. It brings them right to a website that already has everything loaded, and they can just go there and run it, and they can keep that on their phone. And the beauty of doing something like that is that, you know, you can order smaller quantities. There's tons of wholesale places that you can order from right in the country right now, which, you know, importing and exporting is a little bit different difficult right now. But whatever country you're in, if you can find a distributor there, you can get all the products from one place. So that's going to be time saving, money saving, and you just put them together. And some places, maybe depending on what you negotiate, we'll put them together for you.

But like, like if they have all of the different pieces, then they'll bundle it together and then put like your tag on it. Well, I want that.

Possibly nothing's impossible. If somebody approached us with that at our company and it made sense, you know, you'd get charged a fee, of course. But you know, I think that people are looking for different ways to make business. You know, you get what you negotiate. Right?

That's true. And I am a big fan of set it and forget it. So if I can call up somebody and be like, could you put this together for me and I'll take just a piece of it and then from there you can actually just kind of grow.

And let the sales flow in. I'll just take a piece.

Right.

That'd be totally awesome.

Exactly, exactly. And you know, if you're in the expert space and you already have a big following, you have a built in audience, you have those fans that are going to say, well, if this is my yoga teacher, this is who I go to for stress management. I trust what they are going to tell me to get and they're not going to go, they don't want to go. Get all those things independently. You put it all together for them. The biggest thing that I believe in sales is you make it so easy for your customer to buy from you. That means you do all the work, you just make it easy for them and you do that. That's a huge value you can add by putting all the things that you recommend and all the things that you recommend they use all in one place so they can get it really easy and use it. And then once you've gotten it out to your followers and things like that, then you can bring it to brick and mortar stores, you can bring it online, you can have your own store. There's a lot of different ways to get it out there. And like I said, with the Internet and what people have been able to do during this whole lockdown, there's just never been a better time to do something like this.

I love it. So you actually, you categorize these in three different ways. 1 is inventing, one is white labeling, and one is bundling. And we sort of talked about all those. But maybe you can give Sort of a rehash of how that works.

Yeah. So inventing to go back is when is. I get visions of the mad scientist, you know, or my brother walking around with tools and pieces of things all over the place and then coming out of his office going, jame, I think I need stitches.

So inventing is where it's your, your brainchild. You figured it out and it's a lot. And that is a process, you know, for us. You know, it can be a year process or more, but depending on, you know, what it is. But that's creating it from the ground up. And, you know, it can or, but doesn't have to involve a patent. But, you know, you're making a prototype, you're making it, or you're having somebody make it for you. And by the way, even, even inventing with 3D printers these days, total game changer. We have two of them at our office. They're running all the time.

Yeah, because you can invent stuff and then do a prototype real fast.

Exactly. You don't have to cut things out with X acto knives anymore. So that's inventing. And that's when it's your product, it's your ip, it's proprietary to you, that's yours. And then you're going to have to figure out how to make it or you make it yourself, depending on what it is. But that is ground up inventing. The next one is the private labeling. Now, private labeling is going to require probably bigger orders, but it's, it's actually ordering enough quantities that it makes sense for somebody to put your name on it, your brand.

So those can be done through places like Vistaprint or promo, the imprint, promo companies, or going to a manufacturer and saying, you know, if I order, you know, what's, what's your minimum order to private label. And everybody's different, but that's where they're going to take and put your name on it. You're going to have to order more. They're probably going to come to you in bulk unless you work out the packaging deal with them as well. But that again, it's still your product. You just didn't have to make it or invent it. And then the third way bundling is products already made, they have other people's names on them. But the way that you add your value is you pull them all together, you make it a kit, you add your little secret sauce, your magic, your flavor, and then it's yours. So all three ways, it's your product, they're just like different. Different levels of investment, different levels of time, different levels of ownership. Awesome.

So you actually have downloadable for us, which is fantastic. It's four entrepreneurs who want to bring a product to retail, or really for anybody that wants to bring a product to retail. People who want passive income who have an idea of something cool that they want to create in one of these three ways. And maybe they don't want to invent it, maybe they just want to repackage something, or maybe they want to bundle something. So you actually have a downloadable for us on this, is that right?

I do. It's a little bit of a checklist that goes over and covers the three different things that we just talked about. The inventing, the private labeling and the bundling. Kind of goes through that a little bit and then kind of gives you a checklist just to give, you know, just to give you an idea what you would need to get together. So, and, and don't let it be overwhelming because so many of those things are a lot simpler than you think they are when once you know what you're doing. But there's a little checklist that says, you know what, I don't want to sell it to retailers, I don't want to go through all that. I'd just like to be able to get it out to my followers or I just like to be able to sell it online. There's a little checklist of kind of all the little things you would need to make sure you'd be able to do for that. And then it goes on for, if you're inventing it, you know, some additional things. And if you want to bring it actually to brick and mortar retailers, some additional things. So it's just a little checklist to give you an idea and, you know, certainly isn't going to solve everything, but it can help you kind of get your brain in that place to see if this is something that you would have fun doing.

Well, yeah, you just tapped onto my thing, right?

Fun.

If it's not fun, it's not worth doing. Like if it's, if it's drudgery and it's like, oh, I don't even know how to do that, then you might stop. But if you have this checklist and you have some ideas of Jamie's, like, she's going to get you through some of those things that feel like overwhelm and they don't have to be overwhelmed. I love the idea of drop shipping where it's actually never in my house. Right. Like, I don't Have a garage full of whatever stuff. It's just the idea of repackaging somebody else's stuff and then selling it on my platform and then being able to just set it and forget it and have somebody else ship it out, all of that sounds like really loads of fun to me.

Yeah, it can be. And it's really, you know, you add on the layer of it's fun seeing the orders come in, you know, and, you know, again, there's the marketing that needs to be done behind that. But this is all stuff entrepreneurs know. They're doing it already with their business. It's just doing it with a tweak for their product. But the fun of that, too is if your product is solving a problem, if your product is making what you're helping people do easier for them, you're really making an impact. And I think, you know, for me, every time I see, you know, our motto in our company is that we only make products that make life easier, better, safer, and more fun. And so every time I see an order come through, I know that we've done that to somebody's life. And I know that so many of the entrepreneurs that you work with, Kimberly, are all making huge impacts in the world. And if you can just take it that one step further and make it that much easier for them, they don't have to go out and find the essential oil. They don't have to, oh, shoot. I brought the wrong yoga mat. I didn't know I needed blocks, too. Dang, I wish I had this meditation, you know, where's that? You know, you put it all together for them, you're making a huge impact. That's true.

I really like that. And then. And then when that stuff arrives, I mean, who does not like getting things from me? I'm Amazon or ebay or wherever, and it comes in, it's in a nice little package. And how awesome is that? Especially now that we can't go out shopping. The best thing that can happen is that stuff arrives at our dorm. We're like, oh, my gosh, stuff. It's awesome, right?

And, you know, if you talk to any online retailers, they will all tell you their businesses are booming during lockdown. We've had to, of course, you know, and so that's the way people are getting things now. And I think there's going to be a lot of new shoppers who didn't realize how easy it was to order things online.

Seriously, a lot of people are focusing on the negatives of COVID But how many of our Seniors now are able to be able to order food online and have it delivered to their front door. You know, lots more people figured out how to do that really, really fast. Lots of employers have figured out how to have their employees work from home. Things are changing. And being able to purchase things and have them show up at your front door in a pretty package is really awesome. It's totally great. You know, like many years ago, and this is before you and me, but many ago it used to arrive in a brown paper packages tied up with string, right? And that was something that you would order from like the catalog and you'd page through it and you'd be like, I want one of those. And you'd order on the phone. I don't know because I never really did this, but I heard about this. And then seven to 10 days later or seven to 10 weeks later, it would arrive. I don't know what we did before Prime. I really have no idea how we survived.

Oh, I know, I know. I ordered something for my mom on Amazon a couple weeks ago and it showed up a few days later. And she, she called me. She couldn't believe it. She's like, it's here. And I'm like, yeah, no, but you.

Did you just order it yesterday?

And I'm like, it's here.

I love that. And now in some cities prime has like. I don't know why I'm doing an advertising for prime right now, but they have like same day delivery of stuff and it comes like within three hours. Like if you need a power cord for your laptop or something like that. It comes like in three hours. It's there. Well, it used to be. I don't know if it is today. We have a question in the chat real quick about products from China right now. Is it doable to get products from China right now? I don't even know if you are an expert in that, but we'll ask.

Yeah, yeah, no, and actually, Kimberly, you and I talked about this when the whole lockdown started.

If somebody were going to look at doing a product right now, I would try and source it within the country. There's still a lot of traffic. I mean, we do about 40% of our manufacturing overseas and 60 to 65% of it here in the United States, right here in Minnesota. And the stuff moving across borders is pretty tough right now, and especially if you're working in small quantities. So if you're getting started, you know, probably things will change. And it is much easier to import now than it was 10, 15, years ago, way easier. But right now I wouldn't recommend trying to go that route.

All right, so if people want to know more, because clearly you are an expert in productizing. If people want to know more about how to get a product to market and like doing that themselves and like really going for it, you have a program, is that right?

I do, I do. And so the first thing would be because I do get so excited about this. I mean, I just, I know what it's like to walk down a store aisle and see my product standing there with our name on it. There's just nothing like that. Or even if that's not where you're going, there's really something cool when somebody calls or sends you a letter saying, well, your product changed my life or saved us or whatever. So, you know, I get really passionate about this when people have a product. And so over the years, you know, we've worked with a lot of entrepreneurs. Some of them, we've brought them into our company. Some of them, they've gone on their own way. But I do have a program called Product to Retail Mastery. It's a six week online program. It's an hour a week, all the forms, all the homework, everything to really kind of handhold and walk through and get all of the information together for people. It's a really fun program. And hopefully by the end, everybody's got a really good idea of if this is something they want to do or not and they know exactly how to get it done. Awesome.

I'll put a link for that in our chat box because I really, really. Did I get that right? Life and Leadership Institute, Is that right? So this is a webinar replay. And you can also take a look and go through the webinar and spend some more time listening to Jamie and really see what she's doing. But then also at the end of it, there's actually a discounted offer for rocket fuel people. So the passive incident, I should say the Passive Income Web Summit people, because we're. This is a division, like it's put on by entrepreneurs, Rocket fuel. But for the Passive Income Web Summit people, it's actually a discounted limited time offer of 50% off. I don't know if it's a limited time offer. Is it limited time?

It will be for a limited time because the class, the next class actually starts in June. But if somebody can't make that talk to me, I'm open. We'll figure it out. But it is a special just for your Passive Income Summit guests.

Awesome. The reason why I ask is because we're going to have these replays available for some time. So if you're watching the replay and it's now at $2,000, I'm really sorry, but it was awesome. If you were here with us live and you only got it for 200, it's $247, a screaming deal for a totally awesome time with Jamie. Six weeks of a program which is, I mean it's ridiculously low. And thank you very much for doing.

That for our people. Really appreciate it. Oh yes, thank you so much. And one other thing, Kimberly, I'll just toss in there really quick is if somebody really does have. What's that?

Yeah, take your time.

We got time. Oh, I'm sorry, I thought we were running out there. If somebody does have a burning question. If you download the product checklist, there's a little link in there to have a quick 15 minute conversation about a product. If you just are ready to explode, make sure you take advantage of that.

Okay. So you can actually get on the phone with Jamie and talk with her about your idea and the likelihood of that coming to market and how you can strategize with her in order to make it come to market.

Fantastic.

What a deal.

Awesome.

Well, thank you very much. Is your checklist on the replay website or just on her? Okay, so there's two different links in there for those of you who are doing that. The first link is let me give you this which is the free gift. Alright, so we're putting that in there and then also. So that one's the free gift and then the second one. And I'll have mercy put these in entrepreneurs rocket fuel as well. So then the webinar replay. So this is the webinar plus.

Offer. You have to click through to in order to get the offer but I don't think you have to watch the whole webinar. But you're going to want to anyway because she's awesome and fun and interesting and creative and totally fine. She and I have a really good time when we are.

You're way too kind, Kimberly. Thank you. It takes one to know one.

Thank you. Well, we have so much fun. Like the last couple of times we met in Vancouver and it's been cold and we got great food and great wine together and it was awesome.

Yeah, it was really fun. And I think we both get so excited about what entrepreneurs can do and the impact that they can have that we, you know, I hope everybody can get that energy and take it and roll with it, because you really can make such a difference. Yeah.

For $247, you could have a product out there and set it and forget. It'd be totally awesome. And then I would be walking through Walmart and I'd be like, oh my gosh, it's Karen's program. Oh my gosh, it's Julie's program. And it would be so great to be able to see that because, I mean, that'd be awesome, right? Be totally great. Like they were on that passive income web summit and look what they made come true.

A mug.

A yeti mug. I freaking love my yeti mug.

I have a cup holder for those that helps it fit in the. Really?

Another invention, right? Yeah. So I'm excited to hear about people's products, product ideas. And I know that another thing that has really opened up some opportunities during this lockdown is parents at home looking for things to do with their kids.

Oh my gosh. Yes. Yes.

And, you know, just from a standpoint of sourcing, you know, one of the things in trying to find a product is trying to find the place where you can get those things. But I know even we have a wholesale website. And I was just kind of playing for fun and I'm like, you know, what would I do if I had some young kids? And I was really trying to think of something and we make these little soda bottle bird feeders. And so I was thinking, you know, what if you could put together a kit of these so you'd have like a bird feeder they could assemble every couple days and maybe a little bird guide and all these kinds of things. And. And you know, I ran the numbers on it and you know, you can, with a $500 investment of getting the products and doing the little work of putting them together, if you've got the audience to get that out to, you can generate about $1,500 worth of sales.

Yeah. So, you know, those are the kinds of things that, you know, we kind of walk through and are fun in the course. But I mean, even just from the checklist, you'll be able to kind of see some of those things. And if you're resourceful and you can find wholesalers and you can find some of these places that sell things and they have smaller minimum orders. You know, you can try it. It's not a horrible thing to try, especially if you have that audience to sell it to.

That is awesome. It reminds me that you actually have a product store, and if anybody is into shopping and is interested in picking up Some of the products that Jamie has and Jamie promotes. Do you want to put the link to your store or share with us what it is? And then actually, you're giving us a discount code to shop for a percentage off as well. Is that right?

Absolutely. And it is all in the. In the checklist too, if you want to get that. But the website store is mcinkshop.com mcinc shop.com and there's a 10% off coupon for. For you in there that is ERF entrepreneurs rocket fuel. 10 will get you 10% off. Okay, great.

And what's the name of the website again?

Mcinkshop.com.

Okay, so if you go to mcinkshop.com and I should put the.

That's where you can get the banana hook and the pasta strain and serve. But look at the products in there, because we have a wholesale site, and we can be a good resource for you. I don't know if our products really lend themselves maybe to what your area of expertise is, but we have some spa products if you're working with people in that area. And I know we have a very low minimum on our wholesale website. I'll work with you to try and put those products together.

That might be a quick path to start.

Holy cow. I just pulled up your website. It's super awesome. I love it. You guys have to go shopping, but come back at the top of the hour because we have another speaker that's coming back at the top of the hour. But there's a lot of gadgets and fun stuff on here. Seasonal gifts. You got body and personal care. You got the bird feeders. I love the bird feeders thing. That's already up there. Oh, and the auto travel accessories.

Would this fit in there? I think so.

That's awesome. All right, you guys definitely need to check that out. Amy says shop in.

Yay.

And Father's Day gifts. A totally great idea. Father's Day is coming. Mother's Day just happened. But you can buy her something late for Mother's Day. Totally awesome. I don't know any mother who would be like, no, Mother's Day has passed. I don't need any more gifts.

Does it smell good? No.

Thank you. And, you know, just remember, I mean, some people, those weren't products before somebody thought of them. Just like you can think of your product. I love. Well, you can do this.

I love it. And I'm a big fan of Abraham Hicks. And she always says, or they always say, thoughts are things, right? So everything was a thought. Before, it was a thing. Even pencils, even everything.

Everything.

That was a thing. It was a thought first, so totally right. Go ahead and turn your thoughts into things with Jamie McNaughton. Jamie, thanks so much for being here. You're so much fun. I'm so glad you came. It was awesome.

Kimberly, thank you so much. I adore you. This was a great blast and I really hope that you guys can come up with some great products and add some revenue to your life and add some fun to your life. So thank you so much for being with us. And Kimberly, thank you from the bottom of my heart. Great to see you.

Oh, that was awesome. Usually I asked, do you have any final words for our crew? That was a great send off. You got anything else to send us off with?

Happy sales.

Oh, I like it. That was beautiful. All right, well, we're gonna jam out of here, guys. We got another one at the top of the hour, so join us again. Thanks, Jamie.

Great. Thank you, Kimberly.

We're here with Kimberly, who is the rocket.

Hi, everyone.

Entrepreneurs. She's on a mission to help you launch your business to new heights. Nobody lives out loud better than Kimberly.