Kimberly Crowe provides practical advice for maintaining a regular show (podcast or live social media broadcasts). She recommends using Facebook Live if you already have an account, choosing a consistent day/time for episodes, and avoiding "Pod Fade" by regularly inviting guests or running panel interviews — both to keep content fresh and to meet many people efficiently. She offers example guest questions and logistical tips (e.g., invite extra panelists for no-shows).
Chapters
All you need from Facebook is. All you need right now is you probably already have a Facebook log on. If you don't, don't do Facebook Live, if that, do something else, right? But if you already have a social media account and it's on Facebook, then you can go live on your own page or you can create a group, if you care to do that, and then go live in that group. All you have to do is decide. Every Wednesday at 1, Tuesday at 2, Thursday at 3, Friday at 5. Consistency is key to. To have a show, you have to continuously do it. Now, there is something called Pod Fade. Does everybody know what Pod Fade is? Oh, I'm going to create a podcast and then eight sessions later they're like, never mind. That was boring and stupid and a lot of work, right? Okay, that's Pod Fade. A lot of podcasters start a show and then don't do it after a while. The way to alleviate Pod Fade on any show is by having guests because you always have something else to talk about. The other cool thing is somebody said, I want to meet 50 people a week. What a great way to meet somebody by giving them a stage. So let's say you want to meet 50 people a week and you decide that you're going to have at least one or maybe even two shows a week. When you have two shows a week, you could even do a panel interview with people, right? And so you say, okay, I'm looking for three people to be on my panel, or just one. It's totally fine. Don't overwhelm yourself. But if you want to talk to 50 people a week, why not do it on your show, right? So you say, okay, well, I'll have a panel interview and I'm going to interview Paul and Vicki and Diane on this coming show, this coming week's show. And then you give them all the link. Maybe you say four people in case somebody no shows, right? You give them all the link and you go live on Facebook and you talk to them sort of like you would if you were doing one on one calls, right? So, Diane, tell me a little bit about yourself. How did you get launched in this area? Vicki, tell me a little bit about yourself. How did you get launched in this area? Paula, tell me a little bit about yourself. How did you get launched in this area? And then have natural conversation and follow up from that. Maybe you think of three or four things that you're going to ask every guest and you can even tell them that ahead of time, you know, like, what's one thing you wish you knew before you got started in business. Okay, I will ask you that during the panel. What's your favorite book or who's your favorite author or something that resonates with you. You don't actually have to ask these questions. You can ask all kinds of different questions, but you want to ask questions that you really want to know the answer to. Then as your show unfolds, you'll get questions from the audience like, well, how did she really get started? Like, what was the first step? Did she have to open an llc? You'll be like, okay, well, that's a great question to ask my next panel. When you have a show, you can have all of that as content. You can have it as a show. You can have other people listening in and you're spending less time than if you were just having one on one conversations with those people.
