Kimberly Crowe says pick your audience first, then find guests who serve them. Look for experts who answer questions you can't and bring their own audience. She cites Orly, who teaches six-figure paid speaking, as an example, though Crowe disagrees with Orly's "always get paid" rule and recommends unpaid stages for exposure.
Alright, so you want to determine your target audience now. You want to find other people who are also serving that same audience in a different way. You want to serve this broad audience in a lot of different ways. News flash, you can't serve them all with everything, right? If you serve women entrepreneur eaters, you can't serve them with everything that a woman entrepreneur eater wants, right? Can you be your cpa? Nope. I mean, maybe you can be, probably can't be your cpa, and that's okay. Bring on somebody who's a CPA that can give women entrepreneur eaters something that is of value to them, right? What if they do the same thing as you? So what? There is no such thing as competition, right? I've brought people on to teach how to do speak, to sell. I brought people on to teach how to do a TEDx. I've done both of those a lot, very well. But I'll bring other people on because it's a different perspective, right? So absolutely, anybody who serves your audience, even if they serve it in the same way you do, bring them on anyway. So you're going to find guest experts based on your target audience, which you just did. So number one, find your target audience. Women entrepreneurs or entrepreneurs. Okay? So once you find your target audience, then you find your guest speakers. Why are you finding your guest speakers next, even if it's your own show, finding your guest experts, because they also serve your audience, right? Because you just want to bring in experts that serve your audience. So when you're bringing in experts that serve your audience, they also ideally have an audience, at least of customers, right? And probably a list of people that are also your people, right? If I bring in somebody who can talk about Facebook ads for entrepreneurs, he's got a list of entrepreneurs and he's going to bring his people to my show, right? If I interview him and have him talk about Facebook ads, he's going to bring his people to me, I'm going to bring my people to him. We're both serving that audience in a bigger way and that they like, they stack on each other. Okay? So know who to feature and who makes a great guest for your audience. Who makes a great guest for your audience? Is any question that your audience has that you don't answer. All right? And don't, don't kid yourself, you do have the answer to a lot of these things. But don't kid yourself that you're the only expert on it. That you're like, oh, I can teach them how to do that. You probably can. But go ahead and get an expert to come in and teach them as well, ideally one that doesn't totally conflict with you. I'll give you an example.
One of the experts that I feature a lot, her name is Orly. Amore. Orly teaches people how to get paid speaking gigs. How to get paid before you put your loafer or your high heel on a stage, okay? How to get paid. And she guarantees that you'll make six figures in income from paid speaking gigs. Now that's powerful, right? And I'm like, oh, my God, my people, all, all of my speakers want to know how to get paid. Right? One of her messages is, never ever get on a stage without getting paid.
I don't believe that at all. That is not in alignment with what I say. Right. I tell people to get on podcasts, radio shows, TV. I tell people to get on 100 stages a year. Get on as many stages as you can. You're going to build your know, like and trust. You're going to build your credibility. You're going to build your authority. You're going to get revenue from that. You're going to be able to. To drive business. You're going to be able to get exposure. You'll get the Oprah effect. There are huge advantages to getting on stages without getting paid. Huge. So when she comes to talk to my audience, she leaves that part out.
She still comes and talks to my audience and teaches them how to get paid speaking gigs. But she doesn't ever say, don't ever get on a stage unless you're getting paid for it. She just doesn't say that part. Okay? So when you have somebody come on and they, they are in alignment or they can help your, your audience, just make sure that they don't. If you hear them ahead of time, make sure that they don't say something that's in complete misalignment with what you teach. Now. It could be a different perspective. Like, I teach people to go live because I love live, but I know that there's some advantages to recording. So if somebody wants to come on and teach about recording and how to make their recordings look good, absolutely. Come on in. Teach, teach about how to edit video and all that stuff. My people don't know how to do that, and they're certainly not going to learn it from me. So I want my people to know how to do that. But I'm, I. And I've done it, but I'm not going to teach on it. I'll bring somebody else to teach on it. I'm going to stay in my lane. Okay. My lane is pretty wide. I teach on a lot of different things. Okay. I can let somebody else teach on that.
