Kimberly Crowe's first virtual summit was a technical disaster: day-one sessions weren't recorded. She's since run over 50 summits, each generating around 1,000 hot leads. She recommends simpler alternatives like Facebook Live if elaborate platforms feel overwhelming.
Questions this video answers
Over 50 summits.
Approximately 1,000 hot leads.
Chapters
My very first summit that I ever did, I actually have was a technical disaster. We didn't have any recordings of day one, because it didn't. It didn't record. I thought they were recording, and they weren't. And we were just going live. We didn't have any recordings of it at all. And so there were. There were problems there. One of my friends had problems with summits that they. She had people no show her talks. Another person had problems that there were a lot of refunds requested because the VIP gifts were not delivered properly. All kinds of little things that you learn as you sort of go through the process of building your own stage. And I had a mentor. I had somebody that told me how to do it. In fact, many of you know him. His name is Amana Guy. He's fantastic and taught us all about, like, what you need to do in order to launch this virtual stage. But I had made mistakes along the way, and there were things that fell through the cracks that I didn't even know anything about. Now, since that time, that very first one, I have learned how to do summits very, very well. In fact, I've done over 50 summits for myself and my clients, and we generally get 1000 hot leads and make tons of money and be able to grow your credibility, your authority, you know, your, like, your trust. And then at the end of your summit, you actually post an email to everybody and sell your program. You can also sell it during the event, but it's a fantastic way to create buzz and activity around your business. You don't have to do something as elaborate as a summit. You can do something as easy as just going live on Facebook. You don't have to do anything as elaborate as Speakers Playhouse. You just have to have an idea of what you want to talk about and whether or not you want to have guests. By the way, I highly recommend guests because they are content. Ladies and gentlemen, you don't have to know everything.