Kimberly Crowe contrasts live versus recorded content, saying most of her work is live because live sessions require no editing, allow immediate audience interaction (chat/visible feedback), and create urgency for time-sensitive promotions like summits. She highlights summits' advantage of being "in the now," but warns that replays have very low long-term viewership (she estimates <5% after two weeks).
Let's talk a little bit about the benefits of each kind of stage. Because some of you asked about recorded versus live. You know that a lot of the stuff I do is live. Like the grand majority, I do very, very, very little recording. It's just that one podcast, two podcasts, and I do it as. I just don't broadcast that particular thing live. We just talk and then we get it done and it's over. Most of the stuff I do is live. Why? Because there is no editing of live.
When you go live, there's no editing zero. And nobody says, oh, I had lettuce in my teeth. I gotta start over. Can we re record next week? Right? No, it just. Whatever happened to happen, huge advantages to live. Also with live, if you have an audience, you can have them interact, all right? You can have them put stuff in the chat. When we do Speakers Playhouse, we're live, man. Put a 1 in the chat if you want to XYZ, put a 2 in the chat if you're blah, blah, blah, right? And then they're putting stuff in the chat, right? You cannot do that with a recorded podcast. It's impossible. Right? You can say, put things in the comments and then how many of you go back and put something in the comment. Or if you do, how many of the show hosts acknowledged it? Right? They didn't even see it most of the time, right? So advantages to live. It's one and done and there's no editing. You can also interact with your audience.
And it's highly engaging for them because you can see them, especially if you can see them or you can see them in the chat in some way, right? So if Joy is like, yes, that's totally fantastic. I know that she's giving me feedback and you're getting feedback on your show. So live is fantastic and I love it. Here's the thing that's great about summits. It's in the now. It's happening right now. In the now, right? So if I invite you to a summit and you're like, yes, everybody on here is going to be able to get my freebie. And I. And then if you get my freebie, you'll get invited to my upcoming event, which is happening next week, right? Great. That's in the now. Happening right now. If you're doing a podcast, you can't do that, right? You can't say, come next week because it's already over by the time they've listened to it. They're listening to it six months, a year, two years later. But Summits are about what's happening now. Now, disadvantages of summits are that people often do not go back and watch the replays anytime after about a week or two later, it it's extremely low likelihood that they're going to be watching the replays two weeks or more later. It's less than 5%. So very, very small percentage of people are actually watching way later.
So the in the now stuff is great for summits, right? Or live show and things like that. What is great about podcasts, conversely, is that they stick around forever. So at the end of your podcast, you can give them your website and they can find out what's happening now. But six months, a year from now, two years from now, they can still go to entrepreneurs, rocket fuel, which is the link I dropped six months or a year ago, right? And find out what's happening now. So the cool thing about having a pot, being on a podcast or having a podcast is that it stays around for a really long time and people go and watch them. Like Netflix. You guys know, like the Netflix, where you're like, I got episode one, episode two, episode three, episode four, same thing, right? Podcasts are. The podcasts were the original Netflix, where you can watch a bunch of episodes in a row of the same thing.
