A short YouTube conversation (host Kimberly Crowe with guest Jay Pesset) warning entrepreneurs about the perils of the digital world. The speakers stress that much online content is misleading or exaggerated, and advise skepticism—verify claims, ask for referrals, and do thorough due diligence before trusting online personas or offerings.
Hey, ladies and gentlemen, it's Kimberly Hobscheid with entrepreneurs Rocket Fuel. We're excited today to be with Natasha Todorovich, Cowen of Spiral Dynamics and Jason of JBology. We got a big message for you today, and it is about reading between the lines. Well, lines, here's the thing. In the old world, we used to have threats that were very concrete, that were very specific, that were very visible. But here we have the genius of the digital world, Jay Pesset. So, Jay, please tell us about the dangers of the digital world and how we need to read between the lines.
I'm going to say it in a much less subtle way, which is there's an awful lot of shit out there and you should probably pay attention to which is the great stuff, which is the good stuff, and which is the shit. Much more of this, little of this, and not so much of this. But do not believe what you see. Do your homework, double check, triple check, ask for referrals, and do your homework, because everyone is better, smarter, grander, more intelligent than in real life. And, you know, if I were to make a bit of a smart ass comment about this, it would be this. I wish all of the viewers the kind of life that they present on Facebook.
Ah, very nice. Yeah. So here we are, guys. We're at Falgar Square. Yes, we are. Where they have the best coffee in London. It's fantastic, right? It's not that good. Okay. I'm loving the coffee, Jay. Very good. Not bad. All right, I'm Kimberly Hobsheim. Entrepreneurs rock and go, and we look forward to working with you.
Cheers.
