49-¿De dónde vienen los productos que comemos ? El suelo es vida (Serie FELICIDAD)

19 May 2021 · 22 min
Podcast "On ne devient pas psy par hasard".

19 May 2021 · 22 min

0:00

In this episode of the Just in Time podcast, host Mélanie Berthaud interviews Marcela, the founder of Verdena, a community‑supported agroecological initiative in Pipioltepec, Mexico. Marcela recounts her personal journey from studying finance to working at a biological fertilizer company (Biofábrica Siglo XXI) where she learned the vital role of soil microbes, organic matter, and minerals. Inspired by the need to reconnect producers and consumers, she created Verdena to link urban consumers with small‑scale agroecological farms that practice crop rotation, poly‑cultures, and ethical animal husbandry. The conversation covers the health link between soil and human bodies, the economic disparity between conventional market channels (e.g., central de abastos paying near‑zero for produce) and direct community‑supported circuits (now serving about 50 families after three years), and the broader themes of food sovereignty, seed preservation, and the pandemic‑driven rise in consumer consciousness. Marcela explains why agroecological food is not necessarily more expensive than conventional organic options, framing it as an investment in health that can reduce medical costs. The episode ends with practical outreach details (Instagram/Facebook @verdena.consumoconsciente, WhatsApp contact) and plans for live virtual farm tours to educate schools and the public.

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