An entrepreneur explains why falling in love with what your business actually does matters more than the product itself. He wasn't passionate about oil and gas, but about the deal-making. Find the activity that drives you, not the widget you sell.
fall in love with parts of that primary business. Like, I wasn't passionate about oil and gas. It's not something that I particularly care about, but I was passionate about deal-making. So what part of your business can you, can you fall in love with where the widget that you're selling doesn't actually matter?
