An entrepreneur explains why you should focus on what you actually love doing in your business, not the industry itself. He hated oil and gas but loved deal-making, and that's what kept him going. Find the core activity that drives you, not the product.
fall in love with parts of that primary business. Like I wasn't passionate about oil and gas. It's not something that I particularly care about, but I was passionate about deal-making. So what part of your business can you, can you fall in love with where the widget that you're selling doesn't actually matter?
