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Many business owners expect marketing to fix deep operational problems like cash flow and logistics. Without solid product-market fit, even great marketers can't solve fundamental issues. Marketing is a Band-Aid, not a cure.
Many business owners expect marketing to fix deep operational problems like cash flow and logistics. Without solid product-market fit, even great marketers can't solve fundamental issues. Marketing is a Band-Aid, not a cure.
From an agency perspective, people really want a magic pill when something's broken in their business. They think that either hiring a new marketing agency or an email agency is going to come and wave a magic wand and make everything better. But the fact is, if you don't have product-market fit, nobody can save that business. The best marketing professionals in the world aren't going to help you solve the main problems of your business, like cash flow, logistics, and things like that. Marketing is often used as a Band-Aid to fix a deeper problem.
