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A marketing agency owner explains why hiring marketers won't save a broken business. Without product-market fit, healthy cash flow, and working logistics, even great marketing is just a Band-Aid on deeper problems.
A marketing agency owner explains why hiring marketers won't save a broken business. Without product-market fit, healthy cash flow, and working logistics, even great marketing is just a Band-Aid on deeper problems.
From an agency perspective, people really want a magic pill when something's broken in their business. They think that either hiring a new marketing agency or an email agency is going to come and wave a magic wand and make everything better. But the fact is, if you don't have product-market fit, nobody can save that business. The best marketing professionals in the world aren't going to help you solve the main problems of your business, like cash flow, logistics, and things like that. Marketing is often used as a Band-Aid to fix a deeper problem.
