An entrepreneur describes two money traps: reckless spending or obsessive frugality. Both keep you exhausted and unfulfilled. The speaker's approach rewires your money beliefs to build wealth that funds a life you actually want to live, not one you're desperate to escape.
A lot of entrepreneurs share the same story. It may not be the same story with being addicted to risk and in this make it, spend it cycle. They may be on far on the other side where they penny pinch and watch every cent that comes into their bank account and they accumulate all this wealth, but they're working 100-hour weeks. They don't know their family. They're completely miserable in service of some goal that's never actually going to get them where they want to be. So all of us exist somewhere on that spectrum. And my program really is designed to help people identify those beliefs. Understand where their relationship with money was formed, how to re-pattern those thoughts, and then on the backside of that, really use our wealth in service of building that life we never have to retire from.
