A former Navy fighter pilot explains Colonel John Boyd's OODA loop: Observe, Orient, Decide, Act. This cycle of gathering and reassessing information helps entrepreneurs stay adaptable as market conditions shift, turning yesterday's winning moves into outdated ones.
Another incredibly valuable skill that I learned in the Navy is the OODA loop. It's actually created by Colonel John Boyd, which is Observe, Orient, Decide, Act. The reason it's a loop is because you're continually taking in new information, and it's basically a framework that helps us make the next best decision. As entrepreneurs, we have to be incredibly agile because the things that were working yesterday may not be working today. We have to continually be taking in new information, taking in information and assessing it and going, hey, yes, I might've made this decision yesterday and it was the right thing, but is it gonna be the right thing for today? And is it gonna yield the results that I need it to? So the ability to be adaptable and continually taking in new information is an incredibly important skillset that I learned in the fighter squadron that I apply every day in entrepreneurship.
